As of 2023, valued at $4.76 Billion, Nykaa became the first unicorn startup headed by a woman in India. This is the strength of the online beauty and cosmetics products market. From being the former managing director to being the first woman in India to head a unicorn startup, the foundation stone of the success is laid on the simple beauty and cosmetics shopping app development that offers beauty products and fashion range.

With Lush Cosmetics, LookFantastic, Kiko Milano, Depop, and Asos, we have reached a point where beauty and cosmetic apps have gained popularity over the years. Applications like Urban Company have made it possible to have the luxury of a salon at home. Growing online sales of cosmetics and beauty products inviting investors and tech companies to invest in Beauty and Cosmetics Shopping App Development to secure a large share of the industry

The outbreak of the pandemic made it easier for brands to reach their loyal customers with the comforts of their homes being uninterrupted.

Before you decide to move forward with the Cosmetics Shopping App Development and business process, have a quick look at various reports that reflect on the popularity of these solutions.

Stats That Reflect the Popularity of Beauty and Cosmetic Apps

Clear numbers affirm that the solutions that are dropped to you are the need of the hour. More than that, we share here some more facts that reflect why the beauty and cosmetic market is the right place to invest today! You would need to hire a cosmetic store app development company that can help you be a part of the contribution.

Cosmetics Shopping Market
  • The global cosmetic market saw a rise of 8% in 2020 compared to last year. The dominant products here are hair care, perfumes, toiletries, deodorants, make-up, and oral cosmetics that would help one stay groomed.
  • Skincare is the most profitable product in the market, projected to generate almost 177 billion USD in 2025.
  • Revenue in the Beauty and Personal Care industry was $564.40 billion in 2022.
  • The market is projected to grow at a compound annual growth rate (CAGR) of 4.76% between 2022 and 2026.
  • The men’s personal care market is projected to hit $276.9 billion by 2030.
  • Cosmetic retailers report $17.09 billion in online sales.
  • This statistic depicts the estimated size of the global skincare market from 2012 to 2025. By 2025, the global skincare market will be 189.3 billion U.S. dollars.


If you want to develop beauty and cosmetic app, then this growing trend is a clear reason to reflect this is the right time to move forward.

Top Beauty and Cosmetics Shopping Apps In Market

Let’s explore top cosmetics mobile apps in the market that can inspire you to design your beauty and cosmetic store app development roadmap.

Sephora (USA): Buy Makeup & Skincare

sephora - Beauty Shopping App Development

Sephora is a well-known beauty shopping app in the United States, offering a vast range of makeup, skincare, fragrances, and beauty products. Customers can explore and purchase beauty products from a variety of renowned brands. The beauty shopping app provides detailed product information, customer reviews, and the ability to try on makeup products virtually. Sephora also offers a loyalty program, allowing users to earn rewards and access exclusive deals and samples.

SUGAR Cosmetics (India): Buy Beauty Products Online

Beauty Shopping App Development

SUGAR Cosmetics is an Indian beauty shopping app that focuses on offering a wide selection of beauty products, including makeup, skincare, and personal care items. The app features SUGAR Cosmetics’ own brand of products as well as curated selections from other brands. Users can browse and purchase beauty items and also access beauty tips and tutorials for makeup inspiration.

Ulta Beauty: Shop Makeup, Skin, Hair & Perfume

Ulta Beauty

Ulta Beauty is a popular beauty shopping app in the United States, known for its extensive range of makeup, skincare, haircare, and fragrance products. Beauty App Ultafe features products from both high-end and drugstore brands, making it a one-stop shop for beauty enthusiasts. Ulta app offers various features, including product reviews, virtual try-ons, and a loyalty program with exclusive rewards and discounts for users.

Nykaa: Beauty Shopping App

Nykaa: Beauty Shopping App

Nykaa is a prominent beauty shopping app in India, offering a comprehensive selection of cosmetics, skincare, haircare, and personal care products. The beauty shopping app provides a platform for customers to discover and purchase products from a wide range of brands, including high-end and affordable options. Nykaa often features special offers, product recommendations, and expert beauty advice to enhance the shopping experience. – Beauty shopping app development like Nayka

MyGlamm: Shop Makeup Products & Beauty Cosmetics


MyGlamm is an Indian beauty shopping app that focuses on makeup products and beauty cosmetics. It offers a curated collection of makeup items, skincare products, and beauty accessories. The app allows users to browse and purchase from MyGlamm’s brand as well as other featured brands. MyGlamm also offers beauty tips and tutorials for users looking to enhance their makeup skills.

Each of these beauty shopping apps caters to the preferences and needs of its specific target market, providing a convenient and user-friendly platform for customers to explore, purchase, and discover beauty and cosmetic products.

How Beauty and Shopping Mobile Apps Make Money

The Cosmetic Store Apps Typically Adapt To A Number Of Business Models, Which Include:

Selling Own Product Range

Online beauty store apps can generate revenue by selling their own range of cosmetic and beauty products. These products are often branded under the app’s name and can include items like skincare, makeup, or fragrances. The app profits from the direct sales of these products to customers, similar to a traditional retail model. By offering exclusive or premium items, the app can attract a loyal customer base and earn a margin on each sale while maintaining control over product quality and branding.

Sales Commission on 3rd-Party Products

Many online beauty store apps partner with third-party beauty product vendors and brands. In this case, the app earns a commission on each sale generated through its platform. The app serves as a marketplace, connecting customers with a wide variety of beauty products, and for each product sold through the app, the vendor pays a percentage of the sale as a commission. This model allows the app to offer a diverse product range without holding inventory while still generating revenue.

Ad Management and Ad Selling

Beauty store apps can generate revenue through ad management by displaying advertisements from beauty brands, related products, or other advertisers. These ads can be in the form of banners, pop-ups, or sponsored product listings. Advertisers pay the app for the visibility and exposure to its user base. The app’s revenue increases as the number of clicks, views, or conversions on these ads rises, providing a win-win situation for both the app and the advertisers.

Parallel Sales

In the parallel sales model, the beauty shopping app may offer third-party beauty products alongside its own product range. By doing so, it earns from its own product sales and commissions on third-party product sales. This approach can diversify the cosmetics shopping app’s product offerings and revenue streams while potentially attracting a broader customer base interested in a wider selection of beauty brands and products.

Cross-Selling to Boost Revenu

Online beauty store mobile apps can utilize cross-selling strategies to boost revenue. This involves recommending related or complementary products to customers during checkout or as part of their shopping experience. For example, the app might suggest a compatible brush or primer if a customer purchases a foundation. The additional items increase the total purchase amount and contribute to higher revenue while enhancing the user experience by making it more convenient for customers to find all the products they need in one place.

Beauty products app development

Feature Set for Beauty and Cosmetics Shopping App Development

When it comes to Cosmetics Shopping App Development, it becomes important to consider that the dropped solutions are feature-laden. Our experts have built apps like Nykaa and understand the importance of reading your audience before you move forward with Beauty Shopping App Development.

Some of the top features that would change the story for you are:

Cosmetics Shopping App Development
  1. Ease of Registration: The end-user and the admin can easily register with the application with basic details. This would not just help you maintain a database but increase interaction with the app, too. One can register with the application with their contact details or sign up as a guest and place their orders.
  2. Create Your Profile: Add a profile picture, various addresses, and preferred payment method. Users can customize the look and feel of the application a little to fit their interests—the better the aesthetics, the stronger the engagement, the more the purchases, and the higher the profits.
  3. Include Range of Services: Offer a range of services to the user that would make your beauty and cosmetic services more popular. Let your users not just buy the products they like but get recommendations based on their choices. With predictive analytics in the picture, it becomes quite easier for businesses to reflect on what they want.
  4. Show Notifications: Let your users be updated with what’s happening in the organization. We ensure that the solutions dropped to you reflect on notifications and keep your audience engaged with the brand. Once it popped up, the message would surely persuade the user to visit the application once and then make a purchase.
  5. Share Reviews: Our beauty and cosmetic app developers understand that shared products must be reviewed to keep the audience involved. Honest reviews help build the credibility of the app and attract more users. Share a review of products that would make it easier for the buyers to make the right choice.
  6. Give Product Details: Share the product details with the audience. Mention the color set, sizes, and other variations that would make connecting with the audience and buying things easier. Also, specify the return policy and exchange opportunities that would make earning better easier.
  7. Offer Discounts and Rewards: To make sure that your audience stays with the application, you can reflect the discounts and rewards. These are a few things that need to be focused on that can help you earn better results. Let your users track their cash back and reward points that can be easily used in the next order.

Attributes of Successful Beauty and Cosmetics Shopping App Development

  1. GPS Integration: With GPS integration, it becomes easier for the driver to drop the solutions. We affirm that the solutions you have integrated with the feature can help the rider choose the shortest and easiest paths, even in remote locations.
  2. Order Tracking: Tracking the applications is easier. When discussing the solutions to be offered, it becomes quite complicated for the users to know where the order is and when it will be delivered.
  3. Real-Time Instructions: We ensure that the solutions that are dropped to you can take and reflect on real-time instructions. These instructions would make it really easy for the rider to get the solutions that make it easier.
  4. Schedule Delivery: If you are busy somewhere, we affirm that the solutions let you deliver the products at your convenience. We let users schedule the product delivery or change the address if required, making it easier for the buyers to receive their orders.
  5. Beauty Blogs & Guides: Often, a buyer expresses interest in purchasing products but lacks proficiency in using them. The cosmetic shopping app provides blogs and beauty guidelines that explain how to use the items, which helps to overcome this problem.
  6. Product Recommendation: Since consumers like personalized attention, it is beneficial for a cosmetic eCommerce app to provide its customers with personalized beauty advice and product suggestions.
  7. Voice Assistance: This function allows customers to search for desired items or services by just using their voice, saving customers the effort of typing in their requirements.
  8. COD Option: The Cash-on-Delivery option is the one that most customers value the most as it allows users to pay for their purchases as soon as they receive their orders.

Backend Features For Robust Beauty Store App Development

  • Real-time Analytics: Tracking, navigating, and making quick decisions are all frequently done with the use of real-time data and information. For this reason, applications for on-demand cosmetic stores frequently exploit this capability.
  • Inventory Management: This tool helps you keep track of out-of-stock products so you can periodically restock them in the rear.
  • Product Information Management: With the ability to manage the product details of any product shown on an e-commerce shopping app, this function is helpful for e-commerce cosmetic shop brands.
  • Warehouse Management: warehouse management focuses on the secure storage of cosmetic items inside a facility, which could be beneficial to incorporate for on-demand cosmetic brands.
  • Logistics Management: The Logistics management module helps in planning product delivery and storage.
  • Account & Tax Management: In order to comply with the terms of the Income Tax Law and regulations, an online beauty and cosmetics store must have a strong account and tax management system. The Account & Tax Management function helps you stay out of trouble by preventing penalties, interest, and other costs.

When it comes to working on your beauty and cosmetic app development, our experts affirm that the solutions are well-designed and laden with advanced trends & technology. This technology helps them build a solution that is interesting and engaging. We have been offering solutions that make it easier for the end-users to bring to the picture engaging solutions that are profit-generating.

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Beauty and Cosmetics Shopping App Development Cost

How much does it cost to develop an online beauty and cosmetics store app

When it comes to discussing the cost of development of your beauty and cosmetic application, it becomes important to consider all the factors that may influence the cost of development.

The cost of development of any application is dependent on various factors like:

Feature Set for Cosmetics Store App Development

If you want simple online beauty store app development with a basic feature set that lets your customers buy interesting products from your website, the Beauty Shopping App Development cost would be around $20k to $45k.

If you want to develop an application with advanced features and let your customers enjoy the power of technology, then the Cosmetics Shopping App Development cost would be a little on the upper hand at $75k.

Over the years, we have been delivering interesting and engaging solutions that can help you bring the best results to the market.

Read Also: Beauty Salon Booking Mobile App Development

Beauty And Cosmetic App Development Platforms

When talking about the Cosmetics Shopping App Development solutions that are developed for specific platforms, like Android or iOS, the native Beauty Shopping App Development charges a little less.

When it comes to developing hybrid applications, the cosmetcs app development cost is little expensive but reach a wider audience range and can help you survive the business competition like a pro.

Geo Location of Beauty Products App Development Team

Over the years, it has clearly reflected that the solutions from Southeast Asia are the most affordable. Developers from the first-world country often ask for payment charges that seem unrealistic. The basic charges are as described here:

  • The USA $150-$180 per hour
  • Europe: $120 -$150 per hour
  • Middle East: $100-$120 per hour
  • Southeast Asia: $50-$75 per hour

Thus, if you are looking forward to creating a beauty shopping app that brings you the best results, then we are just a click away.  

At Octal IT Solution, we offer the best in the market rates that make it really easy for you to earn the best results.

Don’t Miss Out on the Opportunity!

So, beauty and cosmetic app development doesn’t seem a great deal? Well, it is just the feature set and the working of the solutions that make the difference. We are just a click away if you are looking forward to building a solution that can keep you engaged and help you survive the market pressure.

Our mobile app development company is available for interaction all the time. We would take care of your business objectives and, in case of any issues, would be available to clear all the doubts.

What are you waiting for if you have a business idea that needs to be focussed on? Just a click and the experts can help you be in a win-win situation.

Frequently Asked Questions

How much does it cost to develop a beauty service app?

The cost of developing a beauty service app can vary widely depending on factors like features, complexity, platform (iOS, Android, both), location of the development team, and more. A basic version may cost around $15000-$20000, while a more comprehensive and feature-rich app could cost tens of thousands or even more.

How Long Does it Take to Build a Cosmetic Shopping App like Sephora?

The time to develop a cosmetic shopping app like Sephora can also vary significantly based on the app’s complexity and the development team’s size and expertise. A basic version might take a few months, while a more complex app could take a year or more from concept to launch.

How to Build Cosmetic Shopping Apps?

The process of creating an app for cosmetic shopping includes many crucial stages, including ideation and market analysis, design and prototype, development, testing, and implementation. A team of testers, aoo developers, and designers will be required. Careful consideration of the technological stack, user interface, and functionality is essential to create an interesting and user-friendly cosmetics shopping app.

How Beauty Shopping App Makes Money?

Beauty shopping apps can make money in a number of ways, including by selling items (their own and those of third parties), getting commissions from companies on purchases, running in-app advertisements, offering premium feature subscription services, and affiliate marketing. Additionally, some beauty shopping applications could include loyalty plans in an effort to keep and reward users.

What are few Best Beauty and Cosmetics Shopping Apps?

Some popular beauty and cosmetics shopping apps include Sephora, Ulta Beauty, Nykaa, and Ulta Beauty. These apps offer a wide range of beauty products, tools, and features, along with user-friendly interfaces and customer loyalty programs to enhance the shopping experience.

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Palak Khandelwal is an experienced tech blogger passionate about the evolving technology prospect. With years in the industry, she provides a wealth of knowledge and expertise, making her blog engaging and informative.

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