If you think a start-up does not need an app or a relatively small organisation does not need one, then think it over, because you might be wrong. All big companies started from the scratch and with the introduction of apps in the world, everyone has been latching on to the opportunity and trying to make the best out of it. The world of apps is very vast and with smartphones becoming a necessity these days, thousands and more apps have come into being. The number of smartphone users have increased to a lot more than the previous years. 

A recent Statista report has clearly shown the rise in users over the years between 2016 and 2020. Take a look:

Every business these days need to have their own dedicated app, be it a small clothing store in a locality or a big showroom in the mall. Come to think of it, even the fashion designers these days have apps totally dedicated to their work. They are minting money like anything by putting up their work on their applications.

While it is difficult for each person to go out in the market or any place in question, to buy something, they can quickly switch on an app and purchase that thing online. Also, companies offering services are doing well in the app world.

If you have a website of your company that is performing very well and the customers like to come back to it again and again, then you are wasting your time. You must simply put in time and effort into getting a mobile app developed for your brand and launch it as soon as possible. It will help you get double the traffic and the loyalty of the customers will remain the same always.

There are a lot of reasons which make an app a necessity of any business. We are going to throw light on some of those reasons. Read below:

Creating a Direct Channel of Marketing:

Forget hiring a middleman to deliver your products and information to your customers. By having your own app, you will get directly in touch with them and will be able to share all information like the product’s price, general information, search features, news feed and user accounts in a single click. 

If you launch special sale or a preview sale for your customers, you can direct a push notification on your customers with a link that redirects them to you app. This will you will stay connected to your customers and will be able to perform better in the long run.

Chances of Visibility Increase:

According to statistics, In U.S., a person spends almost two hours on their phones in a day. While one person, or a user might have installed a number of apps on their phone, and the user might be scrolling through to get to an app he wants to open, there is high probability of the apps in the way to get noticed. This increases the chances of the apps to perform well and get noticed.

Make your Customers Feel Valuable:

Most of us own the point cards that we collect from various stores that we return to every now and then. How about launching the same system on your app, making your customers feel valuable? Also, since the points information is available on the app, it lures the customers to make more purchases or return to the app over and over again.

Increasing the Recognition of your Brand:

It is very important for you to make sure that the people out there know about your brand. Therefore, apps work in such a way that you don’t need huge hoardings or you don’t need to spend lumpsum amount on advertising. An app single headedly does all the advertising work for you. 

Related Blog: What is the Cost to Develop a Mobile Application?

All new offers launched, all new inclusions can now be directly shared with the users through the app, rather than paying the channels to advertise your product. Also, while building the app for your company, you must make sure to include features that your customers will find engaging, and would want to return to the app. Try and test the features of the app yourself, and look at it like a customer. This will help you make the features efficient and engaging. 

Outshine the others:

While you will be a part of the competition with several others offering the same products or services, try to do something different and stand out of the crowd. Many small businesses still think there is no need to make an app. You can take the big leap here and start getting your app developed, if you are a part of that race. This will help you stay ahead of the others in the long run.

Customer Engagement is the Key:

Making a call for a service has become quite old school. People like to get things done within few clicks. You must make sure that the customer is properly attended to and all his complaints are heard. Add a messaging feature to the app, so that you can directly get in touch with them in case they get stuck at a certain point of time while using the app.

Also, keep everything simple and straight forward, because complexities might lead to users deleting your app from their phones. Everyone likes things to be simple and organised in today’s time, and one flaw might just ruin the stats of your company’s success.

Loyalty:

Yes, you heard that right. Like brand loyalty, customer loyalty is of extreme importance to any business. People these days are surrounded by advertisements of hundreds and thousands of things. It in this complex maze of billboard, hoardings, television, newspaper, magazine, online, social media, Facebook, Twitter and other mediums of advertisements, you have to make sure to keep the users engaged to your app and your products or services.

Make a connection with your customers through your app and build that bond which brings your customers back to your app again and again. 

Solve Customer Problems:

Are you making sure of taking up all your customer queries online or through phone calls? No! Then act upon it and get an app made for your business. While several calls from your customers stay unanswered, you can at least try to address to all grievances through your app. This is the best way to come closer to your customers and creating that bond where they easily talk to you about the problems, they are facing with the products bought by them through your app. This will help you solve the issue and your company will create a goodwill for itself in the market. 

Functions:

Lastly and most important, you must know that customers love to use apps that utilise their device’s functions like the camera, calendar or the accelerometer. One of the most popular apps that is doing well because of this feature is that of the wearable manufacturer Under Armour. 

Conclusion:

It is about time for all those who have been delaying the launch of apps for their businesses to hire an app development agency, and getting an app developed for your brand. If you are not willing to invest much on an app, launch it initially with a lesser number of features, gradually increasing them as and when you start getting returns from the app.

In the competitive tech world of today, it is very important for all companies to stay connected with their customers and making space for themselves. From small scale business to medium size companies and the well-established names, all need an app for themselves. So, don’t wait further and step into this digital world, of which everyone is a part.

 

Arun Goyal

Managing Director @ Octal IT Solution, a prominent Mobile App Development Company offering cutting-edge iPhone App Development and Android App Development services to Startups, SMEs and Fortune-500 Companies.

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