Sales channels are an integral part of all the businesses and when some businesses reach a point of standstill then they have to look out for some powerful sales channels which can bring them back into the game. There is no cap on how much customers a business can have as the larger the number of users the better it is for the fortunes of the business. This fact is true for businesses of all sizes whether it is a small start-up showcasing its product or an offline book retailer who has made up his mind of going online or a famed publisher who is looking out for innovative methods to lure more online readers.
e-reading apps are being utilized by well-established publishers and offline readers in a smooth manner. This is the newest trend of book reading and almost all the book publishers are looking to get themselves an e-reading app. If you have stumbled upon this article then you must also be related to the book publishing in some way or the other. So, in this piece of content, we will help you out in developing an e-reading app and that too at a reasonable price.
Reasons Why you should Develop your Mobile Reading App
In current times, almost every person in the market is carrying a smart device that provides the base for reading an app. Users are showered with options in terms of smart devices such as iPads, iPhones, Android tablets, and smartphones. Since customers have a device, all they are in search of is a handy reading app that will help them with their journey of book reading.
People have created a perception about a book reading app which makes them think that creating a book reading app is all about selling a record number of books and earning a huge chunk of money. However, the thing is that there are more advantages to this on top of these two. These advantages are:
An additional channel will surely help you out in increasing your overall reach and also build up your brand both on online and offline platforms.
This factor is bound to increase when you create a super book reading app that tunes in with the style of users. Your customer's cap is going to increase and they will also remain loyal to your app if you keep improving the outer looks and inner content of your app.
Customers get additional value through your app when you get to interact with your business. Apart from that, customers also have an incredible option of buying a book through your app instead of searching it somewhere on the web.
A mobile reading app will lend a helping hand in generating a satisfying amount of revenue and besides this, it also facilitates the checkout process for both the online and offline sales.
Features that are must to have in your app
First and foremost, the mobile app that you are looking to create should be user-friendly and should have a clear UX/UI design that can be compatible with all groups of users. There need not be too much redesigning and rewiring of the app otherwise it might find it hard to connect with the customers.
Now, let us have a close look at all the important features that your app need to have in order to spellbind the users that download your app:
The above features when applied to your app will give you an extra edge in terms of winning over your customers. However, these features for sure are attractive to any eye but in order to compete with present booking reading app giants such as Kindle, Moon Reader, and Google books you need to have something extra. But that is the beauty, there is always room for improvement and the fact is that there are other beautiful features available that will help your app to stand apart from its peers.
Extra Features that will lead you to the top
To test your app idea and develop an MVP of the product, basic features are enough but in the cause of making the app reach the top of the ladder, it needs to be loaded with some extra features. So, let us have a closer look at some of these extra features to understand their overall benefits.
A study by Deloitte revealed that over 36% of the US customers opt for personalized products and around 48% more are ready to wait longer and attain personalized products and services. This gives us the conclusion that a large number of users lookout for personalized services along with personalized communication.
You should provide the customers with leeway in terms of choosing the topics and content through a set of welcome screens. You can also look to add some questions for the users in order to figure out what genres and books your users would love to read.
What we mean by making the app more accessible is the thing that users should be able to read books through a variety of options. They should be able to read books on platforms ranging from a handheld device to any gadget that works on any kind of operating system. And for this to happen, you need to develop a cloud or web version of your app. Yes, you would have to spend some money on creating it but the benefit of it would come in the form of more cool features and a definite increase in the number of customers.
Adding a night mode to your book reading app will be a pretty good investment as a lot of people love to read books before going to bed. The basic idea behind this procedure is pretty simple and that is when we switch on the night mode, the UI will change itself to darker colors to provide your users a much-needed break from strong light.
Adding an on-demand translation widget will help you a lot in a matter of supporting different languages. To explain it more clearly, the users can tap on the word and easily see a translation or an explanation.
To get more social through the app, you need to build up a rating system that your users leverage to comment and like books and choose ones that are of their type. We can look at the example of Goodreads which is a network for readers at which they can add reviews, suggest books, and can also track each other’s consistent progress.
Not all the users out there is a fan of reading books as some other users like to listen to the audio version of the book. They choose the audio because they can listen to it while doing some other activity like driving or running. Launching the option of audiobooks on your app will help you increase your audience.
Ways to gather Money Through your App
While creating a reading app, a lot of things need to be considered such as new sales channels and a new product to drive more revenue. Try to create an app that will provide a unique reading experience to its users and in turn help you create a strong loyal base of users for a very long time.