Perhaps not everyone is aware of it, but the concierge services can improve and make a hotel stay more pleasant and simple. Hospitality companies are also investing in luxury concierge app development, where customers can book luxury concierge services. But what does the digital concierge service mean, and what role does this person play? And why should hospitality businesses engage in concierge software development? So before we jump to the concierge software development guide, let’s understand concierge services.
What is Concierge?
The concierge is a professional who, within a hotel, performs various tasks: welcoming and relating with guests, monitoring their safety and that of their goods within the structure, ensuring order and cleanliness, promoting the tourist offer of the place, taking care of all the needs of customers by fulfilling their requests, within the limits of the reasonable and their needs.
A lot of people from the hospitality business often look forward to hiring concierge services that would add charm to their hotel’s reputation. If you think you can use the luxury concierge App that offers such services to various hospitality joints in your area, then, without much ado, hire a professional concierge software development company to develop a personal concierge service app to win over the market.
- What is Concierge?
- How the Concierge Service booking app can help you?
- The Evolution of the Luxury Concierge app:
- Benefits of Developing Concierge app?
- Is it worth developing a concierge mobile app?
- Types of Concierge App
- How to develop an app: The 6 basic functions of a digital concierge mobile app
- The 6 TOP features For Luxury Concierge App Development:
- How to Develop a Concierge Booking App
- Required Technology for Concierge App Development
- Cost of Concierge App Development
- Wrapping This Up!
- Frequently Asked Questions
How the Concierge Service booking app can help you?
The concierge service is offered to all guests with the express purpose of helping customers. But how?
Whatever the problem, need, or advice you need, it is precise to him that you must turn; from indications on places to visit the best restaurant in the area, to tickets for a show you want to see, to booking a taxi or a car, as well as solving problems related to your accommodation or any other difficulty during your stay. No request is too small or too large as long as you are not asking for anything illegal or unreasonable.
With concierge hospitality service software, it becomes easier for the audiences to connect with the hotel services and make their complaints and requests. The service provider would be available to you with a click and ensure that the solutions delivered to you are interesting and engaging. Over the years, we have affirmed that the solutions that are delivered to you are interesting and can take care of various aspects of such applications easily.
The Evolution of the Luxury Concierge app:
With new technologies, the figure of the concierge has also evolved, and some important hotel chains now offer their guests a special luxury concierge app which, when booking or checking in at the hotel, provide all information on their interests and needs, they will then be able to indicate and suggest tailor-made activities, places, and services.
One more opportunity because, in this way, you can interact with a natural person who will always be there to help you in case of need and manage yourself based on the personalized suggestions that the application will provide.
In this article, you will find out how to develop a luxury concierge app for B&Bs, non-hotel structures, and hotels. We will explain the advantages, costs, and features of a digital concierge so that you can immediately understand if it can be useful and which type of digital concierge to choose.
In fact, digital concierges are increasingly in demand by bed & breakfasts, property managers, and hospitality operators because they are truly effective in improving the customer’s stay experience, even before they arrive at the facility.
There are already excellent examples, such as Marriott and Hilton, who have developed their luxury concierge app from which they derive significant profits.
We know what you are thinking!
I don’t have the budget of a big hotel chain!
For this reason, today we explain how to develop a concierge app even if you manage B&B, Airbnb, holiday homes, or boutique hotels.
Benefits of Developing Concierge app?
A digital concierge app for B&B, non-hotel, and small hotels is a useful technology for both the customer and the operator of the hospitality sector.
In fact, the customer can use the digital concierge as a personal assistant throughout the trip, from when he -to when he returns home.
In a few lines, you will find a list of the basic and extra functions of digital concierge software, so you will understand in detail what the customer can actually do with a digital concierge app, such as: better plan your stay thanks to the advice on what do, see, where to eat; book essential services; receive all the assistance you need; check in from your smartphone.
Keep in mind that a digital concierge is a smartphone app. So it will always be within reach of your guest, right inside his inseparable phone!
In turn as a host, thanks to a digital concierge, you can automate many operations, including check-in and sending notifications, manage the team with less work and effort, and increase earnings.
Given all these functions, it is clear why the popularity of digital concierge apps is growing. The customer is satisfied with the service received while the host improves reputation, profits, and work.
Let’s see together how apps are spreading in the travel & hospitality sector.
Is it worth developing a concierge mobile app?
Why not? Investing in any business that would help you make a name in the market is the right choice. After the outbreak of the pandemic and social distancing becoming the new normal, the demand in the market for software for concierge services has seen exponential growth.
As you just read, luxury concierge apps have huge advantages. But sometimes, this is not enough to convince the user to download an app on their phone. What about digital concierges? Let’s rely on the numbers of these marketing app market analyses to answer the question.
Overall, total mobile app profits will reach $935.2 billion by 2023, a sustained growth that goes hand in hand with the increase in the number of apps available on both the App Store and Google Play. As a result, competition will also grow.
In this extremely competitive market, the travel app penetration rate is 95%, very high. Hence it is estimated that the category of luxury concierge apps will grow by 8.52% between 2020 and 2024.
To this, it must be added that the clientele of travelers will increasingly be made up of Millennials, Gen Z, and very young people, that is, customers who are used to booking and buying flights, accommodation, services, and experiences via mobile.
Based on all this, analysts consider digital concierges to be a technology in which to invest.
Now you are ready to find out what are the most popular types of digital concierge today, their functions, and their costs.
Types of Concierge App
Before you understand how to develop a digital concierge app, you need to know what type of digital concierge you need based on the characteristics of your clientele and the managed accommodations.
At the moment, the most common types, both in the hotel and non-hospitality sectors, are:
Front-desk concierge – The front-desk concierge or the digital version of a receptionist. These apps help the guest book internal and external services, check-in and check out, and give information on the price. The major flaw is that their use is limited to the period of the stay.
The hotel concierge app for the front desk would take care of the issues related to the check-in and check-out of the guests.
Conference management App – For the management of meetings, events, and conferences, from temperature regulation to food and beverage services.
Travel assistants– An app that assists the customer throughout the trip, allowing you to find out what to do at your destination, book services, and experiences, and receive assistance since the customer books.
How to develop an app: The 6 basic functions of a digital concierge mobile app
Now is the time to discover the essential functions of a digital concierge for B&B, holiday homes, Airbnb, and small hotels that will change how you work and assist customers. If there are more places that you want to think about, then you can manage to take care of the solutions that are interesting and engaging.
We share here the six basic functions of the digital concierge that define a strong solution.
1. Information About the Facility
Customers who have booked one of your accommodations must be able to find all the information on the structure, rooms, check-in / check-out times, regulations on the digital concierge…
You must be able to insert textual information, pdf, captivating images, and videos on your app. For example, with a video, you can explain to guests how to use the air conditioner and avoid damage from incorrect use or answer the most frequent questions asked by guests without having to repeat the same answers every time.
The service provider and the user must be aware of the solutions that are interesting and engaging and help you earn better results. We have been working with the best people in the market and make sure that the solutions that are delivered to you are interesting and affirming.
2. Import of Reservations and Booking
It is essential that you can quickly import the reservations you have received directly through the booking engine or through distribution channels such as OTAs.
In addition, all customers who have downloaded the app, stayed in your facility, and, are satisfied, want to book again (it often happens especially with business customers) must be able to do it from the app in a few clicks.
With all the reservations and the booking details being considered, it becomes important for the experts that the solutions are interesting and keep yourself engaged.
The developers associated with us have been delivering solutions tour and travel and understand all the basic elements quite well. We make sure that the solutions that are provided to you are interesting and help you build a place in the market that helps you earn well.
3. Map of the Destination
This is perhaps one of the most important features in light of the new way of traveling for global tourists: with the smartphone in hand in search of things to do and see.
Your customers must be able to discover the area directly on the digital concierge. The best thing is that you can customize the map to give your advice on the best restaurants, the most interesting attractions, the services useful to your customers (parks, rather than spas or sports facilities, night clubs).
With a 3D navigation map, we ensure that your users can always visit the place virtually before they are there. It makes it easier for them to see the look and feel of the place before even planning their vacation.
Over the years, the hospitality industry has grown stronger and better and is making the most of the technology. With AI and ML experts in our pool of concierge software development team, we ensure that the concierge software development solutions delivered to you are interesting and advanced.
4. Direct messages and push notifications
WhatsApp, Telegram, Messenger have accustomed us to communicate with each other through short and fast messages as an alternative to SMS and phone calls.
By now, all consumers expect to be able to contact product and service companies in the same way, especially in the travel sector.
Your digital concierge must, therefore, integrate a direct and secure messaging system that allows you always to be contacted, contact you in turn, send push notifications with the certainty that the customer has received them to push promotions, personalized services, and provide urgent info.
Being in touch with the experts and affirming that the solutions delivered are up to the mark is no pain. We have been working in the direction of interesting solutions that affirm that the solutions that are delivered to you engage you. If you are looking forward to creating a solution that can make things easier for you then you are at the right place.
5. Login and personal e-mail
The customer who downloads the app must be able to log in so as not to have to re-enter the data every time.
With an advantage for you too. In this way, you will retrieve the personal e-mail of customers who have not booked directly and that OTAs hide from you. In this way, you will be able to create personalized e-mail campaigns to promote services directly bypassing OTAs, as long as the customer books.
With the right contact details, it becomes easier for the service providers to connect with the experts and deliver solutions that can make things easier. We have been working in the direction of delivering strong solutions that make things easier for the service providers to bring interesting solutions.
6. Management panel for the host
We refer to the Extranet through which you manage the app. Creating and/or customizing your concierge app doesn’t have to be a job that adds to what you already have. In addition, you must be able to manage notifications, automatisms, partners, and customer requests in a few clicks.
Before creating your app or selecting a customizable one on the market, check that its use is easy, intuitive, fast!
The 6 TOP features For Luxury Concierge App Development:
Explore the key features required for concierge app development, These features are based on market demand and our decade of experience in the app development realm.
1. Internal and External Services
Your concierge app must be the mobile showcase of all the services you make available to customers, both external services and those offered by your partners.
It means that if the customer has to book the transfer service, he will not need to search for it on Google because it will be enough for him to access the app to book it, turning to you rather than to third parties.
If your concierge allows you to have a commission for each service purchased in the app, you will increase profits thanks to cross-selling and up-selling.
2. Method of Payment
This feature is connected with the one-on services. It would be a contradiction if you offered a mobile tool like a digital concierge app but then your customers had to pay in cash.
Check that the app integrates a personalized and third-party payment system such as Stripe, safe and reliable, which allows guests to purchase services and experiences with a credit card.
In the era of Big Data, any technology must also provide you with data to understand what your customers want in order to improve the quality of the stay offered and customize it.
Like social media networks, PMS, OTAs offer you insights, the digital concierge must also process data and reports for you on customers’ use of the app.
4. GDPR compliant
If we talk about processing personal data, we cannot neglect the GDPR topic, related to European legislation on the subject.
If you collect and use data through your concierge app, the concierge software will also have to help you be GDPR compliant.
5. 3rd Part Integrations
If you have a B&B, you are a property manager or you manage hotels, you probably also use other software such as booking engines or hotel management systems.
Your digital concierge app must be integrated with these technologies so that reservations, requests, and info are easily imported and everything works synchronously.
6. App for the host
Finally, a gem that can make your concierge app the safest tool to assist customers.
That is, in addition to the Extranet, a mobile tool to manage guest requests directly from mobile, quickly, without missing any notification, and having the security of being able to respond to the needs of the guest as soon as possible.
How to Develop a Concierge Booking App
The benefits of a concierge software development for an accommodation business, such as B&B, but also small hotels and holiday homes, are therefore many and indispensable given the new way of traveling for global tourists.
- Is it better to invest in the concierge app development of my own or to choose a ready-made application just to be customized?
- How long do I have to wait to have my digital concierge?
- How much will it cost?
Calmly and briefly, we will now answer all these questions!
Required Technology for Concierge App Development
If you want your own concierge software development, first of all, you should choose the technology from which to start: iOS, Android, Google Maps API, MySQL database, Java … Acronyms that probably seem Arabic.
Cost of Concierge App Development
How much does it cost to develop a luxury concierge software development
The cost of concierge app development is not that high. Based on these studies on how to develop an app, the average investment goes from a minimum of 10,000 to 30,000 US dollars, and the concierge app development takes over 6 months. This is without calculating the cost of updates over time.
Concierge app development Budget and time are influenced by the type of features implemented, the platform chosen, the experience of the developers, and many other factors.
Wrapping This Up!
Want to give your hotel/accommodation business a digital touch? Contact us now, and we will build a luxury concierge application within your budget and with the features you require. We are here to help you through the concierge software development solutions and make it big in the market.
Frequently Asked Questions