Fantasy sports mobile applications have brought revolutionized changes in the gaming and business industry. Other than cricket, Football is a game that holds a great fan base from all parts of the world. As per the last estimations, 4 billion die-hard fans are connected with football. People are very passionate and enthusiastic to watch and play football. Hence a fantasy football application will certainly enhance the playing experience for all its fans. Moreover providing a platform where while enjoying the game they can also make some money. Businesses and entrepreneurs who have invested in fantasy football application development have certainly made a good fortune.
As per the recent statistics of the market, the fantasy football sports market will witness 13.24% growth in revenue with the global market size estimated to reach USD 33 billion in 2025 from USD 14 billion in 2019. Also as per the Fantasy Sports Trade Association reports in 2019, there were 60 million people using Fantasy Sports only in Canada and the USA. Football is a world-famous sport and its popularity is now increasing day by day.
Fantasy football apps: Market Overview
Fantasy Premier League hosted by Premier League is the world’s largest fantasy football game. As per the reports of 2018-2019 of the Premier League season, there were 6 million active users from all parts of the globe and the number is on the increasing count.
Europe is the prominent football market in the world in terms of revenue and overall competition. As per the reports stated by Statista in the 2018/19 football season, Europe had an estimated market size of 25.5 billion US dollars. The UEFA which is the main administrative body for football in Europe alone generated total revenue of over two billion Euros in the year 2018/19 season. Five of the world’s most prestigious national soccer leagues (the “Big Five”) are located in Europe—the English Premier League, Spanish La Liga, German Bundesliga, Italian Serie A, and Ligue 1 in France. The combined revenue of the “Big Five” leagues in the 2018/19 season is forecast to amount to almost 17 billion Euros.
These statistics and figures clearly state that the fantasy football market is really big and is certainly a pool of great business opportunities.
Understanding the business model of fantasy football:
The application earns money by charging the users a certain amount as an entry fee when they are willing to join a contest.
- From the entire fee charged by the application, 20% is deducted as the commission and the remaining 80% gets distributed among the winners of the match.
- For example, there is a total of 50 users and the entry fee charged is 500. So the total fee sums up to 50*500= 25000.
- 20% of 25000 which is 5000 add to the revenue of the application and the rest is then given to the league winners.
How does Fantasy Football Sports Application work?
The workflow of the fantasy football sports application is as follows:
- The users initially need to complete the registration by filling the signup form or may link their social accounts like Gmail, Facebook to complete the registration process.
- While registering to the application the user has two options either to do a fresh start or may enter referral code-shared by the friends or family members so as to earn some reward points.
- In order to start playing, a user is required to enter a league that requires an entry fee for the participation and cash prizes are distributed to the winners.
- Once a user has joined a league the next step is to draft a football team. There are many ways from which a team can be drafted. Most prominently used ways are Serpentine, Auction based and offline drafting.
- For building a team, the user has a particular budget. Each player has a specific price tag. The user has to select the players within the specified budget only.
- Once the team is locked then no further modifications can be made.
- The user can analyze the performance of the team very easily from their dashboard.
- On the completion of the match, reward points are distributed to the players as per their performance. The user, whose team earned the highest points, wins the league.
Developing application on multiple platforms: If you are willing to cover a wide range of the market then the application should be developed for both android and iOS. The fantasy sports application available on multiple platforms gives a great user base and helps in attaining the primary objective- engaging more users and earning higher revenues.
Advertising: By including third-party in-app advertisements the application owner can earn good revenue by charging a certain amount in return of a click.
eStore Integration: The prominent practice used by various online platforms in order to engage users with the application or website is eStore integration. The users can browse the sports-related stuff. Every transaction made from the application generates a certain commission for the application owner.
Offering free leagues: To attract more users to the application free leagues are offered. Initially, the users are new to the interface and by free leagues, they get a clear understanding of the application. Hence this method helps in getting more users.
Why should one invest in a fantasy sports business?
The statistics itself explains that fantasy sports and football being loved by everyone around the globe is a great platform for business opportunists. Moreover in 2020 FIFA football world cup is also about to start, therefore this is a great time to make money. By introducing a feature-rich fantasy football sports mobile application both for Android and iOS platforms you can grab a good market share.
In the first quarter of 2019, the revenue generated by the fantasy football sports application was $750 million just by the entry fees. Hence with the commencement of the FIFA world cup estimates are there that the market may rise to expect an earning beyond $1000 million. A feature-rich application with easy to use interface and stability plays an important role in the success of the application.
Essential features for a Fantasy Football Application
Features for users:
SignUp: The user needs to complete the registration process by filling up the sign-up form. Also, they can link their social media accounts like Facebook, Google to complete the registration process.
On-Boarding: Once the user completes the signup process an application guide is available with certain tooltips so that the users can understand the complete navigation of the application.
User Profile: It is the screen where the registered user can view entire details like total matched played, joined or created leagues, rewards, etc. This is a dashboard of the user.
Player Info: In order to make a winning team, it is really necessary to get the complete details of the players. Hence with the player information feature, the users get complete details related to the players which help them in analyzing and selecting the best.
Join Leagues: Users can join various available leagues like public leagues, private leagues or pro leagues to participate in the ongoing competition. Also, information related to already joined leagues can also be obtained from this feature.
Create leagues: Now users are more passionate towards gaming and are interested in creating their own leagues. Therefore by creating leagues’ features the users can create their specific leagues and can invite their friends to play with them.
Selecting Team: By this feature, the users can select their desired team which later participates in leagues.
News & Updates: In order to make an impressive game strategy, it is really important to be updated with all the key facts and updates related to the sport. Therefore with this feature users will be able to keep them updated with the latest football news and live updates.
Scoreboard: This feature displays the live scoreboard of an ongoing match or league.
Team Management: Once the selection of the players is done, the user gets a chance to make any modifications if required. With this feature before the match starts users can make any required changes to satisfy their gaming strategy.
Reward Points: Users earn some reward points if their team player scores in the real football match. This feature enables the users to make any in-app purchases and also makes the application more engaging and exciting.
e-Wallet Integration: By integrating e-wallets like PayTM, Amazon Pay, Payzip, etc. the users can transfer their earned cash prizes directly to their bank accounts. This feature enables the funds transferring more convenient and fast.
Push Notifications: This is the most important feature which is really helpful in keeping all the users of the application informed or updated. Information related to the league activities, news, and updates related to the upcoming leagues is available which helps the users informing their gaming strategies.
Features for Admin
Role-based dashboards: By this feature, the real-time statistics of various users of the application can be monitored. Depending on their roles, various reports and statistical charts can be derived easily which are helpful in designing business and marketing strategies.
Banking and transactions management: The admin can monitor the complete payments and banking transactions being performed on the application. Also, they can cancel and approve the transactions being made between the application and the bank.
Real-time Analytics: With the help of this feature, the admin can check and analyze the real-time activities of various users registered on the application. This is really helpful in drafting marketing and business strategies.
Leagues Management: In order to attract users to the application, the admin can create public and private leagues. Also, the current active leagues can be monitored easily.
User Management: With this feature, the admin can control all the users being registered with the application.
Rewards Management: Records related to the points earned by the users during matches and disbursal of the winning amounts are maintained under this section.
Content Management System: This is the most important tool from where the admin can manage and control the entire application content.
Customer Relationship Management: Customer Relationship is a very important aspect that is responsible for the success of the application in a competitive business environment. It is the most valuable asset for businesses across various industries. Hence the integration of CRM in the application helps in generating responses for various users’ queries which makes them feel attended. Moreover, users may also share their valuable feedback on the application which further helps in enhancing the customer experience.
Fantasy football app for Web and SmartWatch
Football is such a game that has a fan following from every age group. Hence there are people in the society who are not that much comfortable in playing over smartphones. They prefer using a web application and there are people who want the application to be available over wearable devices like a smartwatch. So from a business point of view, this category cannot be ignored. Hence an investor would surely like to cover every niche segment. Moreover, if the application is available on multiple platforms the users feel connected and synchronized. The dependency on particular hardware gets eliminated and the user’s experience of fantasy football sports application enhances.
Team structure required for a successful Fantasy Football Application Development
For developing a high-end fantasy football application a professional team is required which is capable enough of transforming the thoughts to reality grounds. There are many individuals that are involved in developing an application. Let’s take a look at the required team members:
- Delivery Manager.
- Project Manager.
- Android Developer.
- iOS Developer.
- Web Developer
- Back-end Developer.
- UX/UI Designers.
- Graphic Designers.
- QA Testers.
Technology stacks for a Fantasy Football Application Development
|Sports API||Goals serve, RapidApi.com EntitySports, Sportsmonks|
|Database Management||MongoDB, MySQL, PostgreSQL, Cassandra, HBase, MailChimp Integrations|
|Cloud||Azure, Google Cloud, AWS, SalesForce, Cloud Foundry|
|Payment Integration||Paypal, Stripe, Braintree, PayUMoney, E-Wallets, Net Banking, E-Banking|
|Push Notifications||Twilio, Amazon SNS, Push.IO, Map, Urban Airship, AdPushup|
|Real-Time Analytics||Big Data, IBM, Hadoop, Spark, Apache, Cisco, Flink|
How much does it cost to develop a Fantasy Football Application Development?
Fantasy Football Application has a global business model and its developing cost completely depends upon certain factors like:
- The platforms on which the application is being developed. (Android, iOS, Web, Wearable Devices)
- Application complexity and features included.
- Front and back end development.
- UI/UX Development.
- Third-party API Integration.
- The number of hours invested.
- Development team size and its location.
The US/UK based developers cost around $70-$250 per hour. Eastern Europe based developers cost $50 to $150 per hour. Hence in comparison to these countries, developers in India provide the most reasonable rate which is $20-$70 per hour. Moreover taking an average the overall development cost of Fantasy Football Application may cost around $35,000 to $50,000. If advanced features incorporated than the development cost may increase.