Best Mobile App Monetization Platforms & Ad Networks

Mobile applications are leading the way for digitization in businesses. Do you know that there was a 55% increase in mobile app downloads from 2016 to 2020? The popularity of the different mobile applications guarantees much-needed success for businesses. The ultimate aim of any mobile application is to generate revenue for the business. Hence, it is important to go through the best mobile app monetization platforms in detail.

Best App Monetization Platforms

It comes down to introducing mobile apps on different monetization platforms. These platforms offer the much-needed service for raising revenue through other mobile ads conveniently and quickly. These platforms work simply by allowing the app creators to sell the ad spaces to different businesses. Hence, joining these platforms can give a much-needed boost to your app revenue.

Multiple app monetization platforms are available in the market. It is essential to select one based on your current and future needs. Below is the list of the 23 app monetization platforms, including their features and top advantages.

1. Google AdMob

It is one of the preferred mobile app monetization platforms used by multiple app developers. The different advertisers use the ad space in the mobile app to place bids on the slots. The Google AdMob system then selects highly engaging and profitable advertisers. The algorithm further helps mobile app developers choose the advertisers who the users best like.

Key features:

• It offers a premier monetization platform for mobile and access to different monetization reports.
• It helps in quick scalability as the ads can be shown to more than 200 markets at once.
• The different ad templates, experimenting with the different layouts, and customization offer an improved user experience.
• The built-in ad network optimization adjusts the positions of other ad networks in the mediation stack to maximize the revenue. Hence, it enables more in-app ads.

Pros:

• The ad network mediation helps app developers to work with different ad networks at the same time.
• It enables the app developers to set the number of impressions and broadcast time according to the app’s needs.
• It makes it easy to track the user interactions with the app’s ads using the powerful Google Analytics.
• It is a recommended choice due to the security settings observed for every ad and a dedicated ad verification system.

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2. MoPub

It is another top mobile app monetization platform. The critical characteristic of MoPub is its advertisement organization setup using auction payment systems. The revolutionary targeting solution of MoPub is the inventory packages which ensure that the app developers can go for these platforms.

Key features:

• It compares promotional offers from more than 200 networks and DSP platforms at once.
• It allows customized designing of the ad units.
• It offers to launch and organize different advertising campaigns in mobile applications.
• It allows the inventory packages to different app developers.

Pros:

• It becomes easy for businesses to leverage the benefits of the online auction payment system.
• It is a smooth option to reach the target audience as MoPub contains ad inventory sets with common characteristics.
• It is easy for businesses to segment inventory.
• The customized ad units help quick launch and configuration of different mobile ad campaigns.

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3. Chartboost

It is another popular option in the best mobile app monetization platforms. Many app developers go for Chartboost due to its cross-advertising solutions. It enables businesses to launch cross platform mobile app and directly sell the ad spaces in games to one another. Not to miss is that it is one of the trusted platforms for running paid market research campaigns and test ads.

Key features:

• It offers increased eCPM for publishers to provide top ROI for advertisers.
• The redesigned Chartboost SDK is a highly stable and powerful SDK that works for iOS and Android.
• It provides free access to different reporting tools to get the best out of the advertising campaigns.
• It has remodeled documentation to provide answers to troubleshooting and other related issues.

Pros:

• It is possible for beginners to use Chartboost as it is a highly cost-effective mobile app monetization platform.
• It offers a range of advertisement solutions to different businesses.
• The dedicated process of advertisements- setting ad campaigns, targeting segments list, targeting audience, etc., is easy and straightforward.
• It offers a quick revenue view from specific projects.

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4. Unity Ads

It is a leading option in the top mobile app monetization platforms. The best part of Unity Ads is their creative ads which contain gameplay elements. Hence, the users are encouraged to install the app as they see a video or the mini-version of the game level or mission having a call to action to download the app.

Key features:

• It offers a creative variety of ads like playable ads, augmented reality (AR) ads, virtual reality (VR) ads, etc.
• It offers users relevant additional information on their devices by interacting with the real-world environment.
• It is an ideal platform for advertisers and game publishers looking for maximum game growth and revenue.
• It offers some the tools like Report Builder, Reach Extension, Audience Pinpointer, etc., for self-service workflows and premium ad inventory.

Pros:

• It supports a large number of formats.
• There is no need for the additional SDK engine if the app developer is using the Unity engine for game creation.
• It is easy to place, manage, and analyze the IAP and game ads.
• The dedicated SDK is lightweight and ensures smooth monetization features for different apps.

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5. Tapjoy

It is another prime choice in the Best mobile app monetization platforms. It uses rewarded downloads method for app monetization. The app users are offered special bonuses for watching ads or downloading the app. It is one of the commonly used mobile app monetization platforms used for mobile games.

Key features:

• The rewarded videos offer customized benefits from views to maximize user engagement.
• The new in-app advertising format transforms the typical ad placements into interactive mini-games.
• The video interstitial offers a practical and flexible option for publishers with a global audience.
• It has an offerwall that is the in-app advertising unit that monetizes users with different ad engagements.

Pros:

• It is easy for businesses to create a centralized dashboard by allowing the publishers to set up, customize or optimize the offerwall, etc.
• It is easy for the app developers to activate the offerwall according to their needs.
• Businesses can create a correlation between user expenses and the offerwall interaction.
• Tapjoy offers high eCPMs and boosts the overall business revenue.

Read More: Top Mobile App Development Companies in India

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6. Facebook Audience Network

It is another trending choice in the leading mobile app monetization platforms. Facebook Audience Network offers a much-needed platform for the different advertisers to publish their ads. It is easy to market these ads to people using mobile apps outside Instagram, Facebook, etc. Further, there are different advertisement options on this platform.

Key Features:

• Different options in advertisements- videos with bonuses, video inserts, banners, inserts, native position, etc.
• It is easy to set up an account, add a mobile app, create the placement, and start earning money.
• All the Facebook advertisers can be used to show different advertisements.
• The dedicated monetization manager handles all the operations in the Facebook Audience Network.

Pros:

• All the advertisements are shown on the additional platform.
• It is easy to increase the business reach and afford multiple placements.
• It reduces the average CPC of mobile business apps.
• It is cheap to place advertisements on Facebook Audience Network than going separately for Facebook and Instagram.

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7. Freemius

It is a preferred choice of many mobile developers in the leading mobile app monetization platforms. Freemius offers premium and freemium WordPress plugins and themes. It is an ideal platform for global mobile app developers.

Key features:

• Dedicated software licensing and secure checkout.
• It offers automatic updates.
• It manages EU VAT and other recurring payments.
• It is simple and straightforward to use the mobile app monetization platform.

Pros:

• It offers much-needed marketing automation for different WordPress products.
• The dedicated team of Freemium offers a fully-featured affiliation solution.
• The freemium setup offers the required help for mobile app development beginners.
• It allows smooth migration from another e-commerce platform.

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Recommended Read: iOS App Development Companies

8. AppLovin

It is a top-ranking choice of many mobile developers in the leading mobile app monetization platforms. AppLovin uses machine learning and predictive algorithms to match the users to the mobile applications. Multiple developers love the way it connects the app with users globally while crafting a personalized experience for them.

Key features:

• It helps detect whether the audience has been using the app for a long time.
• It can check the app’s performance.
• It offers advanced monetization solutions.
• The impressions from AppLovin can be used to improve the earning potential.

Pros:

• Multiple mobile gaming apps are using AppLovin to increase advertising space utilization.
• It reduces the latency with multiple connection points.
• It is used by multiple startups to improve their business growth.
• It offers reliable means of customer support.

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9. Fyber

It is another good option in the leading mobile app monetization platforms. Fyber is liked by many mobile app publishers due to its innovative monetization solutions. It eliminates the need to integrate the Real-Time Bidding or RTB technology as it allows advertisers to enter the real-time auctions.

Key features:

• The FairBid solution of Fyber offers traditional ad networks to participate in the mock bidding.
• It is easy to estimate the price according to the historical data by simulating the real-time mode.
• It can help the users with SDK, which doesn’t back RTB and hence have to give away the chance to participate in mock bidding.
• The dedicated team of Fyber offers quick integration of SDK into partner apps.

Pros:

• It is easy to use the AutoPilot system, which helps optimize different advertisement revenue sources.
• It is the best way to create optimized connections between mobile-first advertisers, mobile audiences, top brands, etc.
• It helps businesses increase the eCPMs with the in-app marketplace.
• It helps create a direct relationship with brand advertisers and app performance.

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10. Appodeal

It is another superior option in the leading mobile app monetization platforms. It understands the dedicated needs of the app developers and offers reliable services to complete the mobile app monetization. It provides a range of advertisement types to app developers, which makes it easy to select one based on their immediate needs.

Key features:

• The availability of the test version of the app makes it easy for the app developers to understand it.
• It offers a large set of controlled parameters in the dashboard for flexible and simple analytics.
• It offers different payment options like on-demand, once in 30 days, etc.
• It can be quickly integrated with Admob.

Pros:

• It relieves the app developers from the need to log in and enable test modes.
• It works smoothly on different systems like Amazone, Unity, Corona, IOS, Android, etc.
• The analytical capabilities of Appodeal are highly convenient for beginners in app development.
• The different types of banner support ensure that it is easy to create one according to the advertisement needs.

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Read More: Top Mobile App Development Companies in USA

11. Epom Apps

It is an excellent option in the leading mobile app monetization platforms. Epom Apps offers much-needed help to the mobile app developers to take care of the monetization benefits from the applications. The dedicated team of the Epom Apps helps in SDK integration, daily optimization, ad mediation, etc.

Key features:

• It offers different ad formats like brilliant banner ads, native ads, full-screen rewarded videos, interstitial ads, etc.
• It uses artificial intelligence optimization and another matching algorithm.
• It offers multiple ad filters and rates based on the demand side.
• It gained cooperation with the local agencies globally.

Pros:

• All the work-related settings are handled by the mediation algorithm.
• The company has partnered with multiple high-paying advertisers, which allows the highest prices for different ad spaces.
• The waterfall competition is improved with exclusive campaigns from direct advertisers.
• All the payments are made in a single check as an aggregated one and are always on time.

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12. Admitad Affiliate

It is a paramount option in the leading mobile app monetization platforms. Admitad Affiliate has more than 800,000 publishers and more than 2,000 publishers. The company offers different consulting services, training materials, and work tools for advertisers and publishers.

Key features:

• Different social media users, site owners, media buyers, and bloggers use the platform.
• It carefully monitors the advertiser and publisher’s work quality.
• Admitad Report is the dedicated annual report for different affiliate marketing experts from the Middle East, America, Asia, Europe, etc.
• It offers critical trends, promising traffic types, e-commerce market specifics, average checks, commission rates, etc.

Pros:

• Admitad report is the much-needed annual report for specific sections of the customers.
• Admitad invest offers online projects and comprehensive assistance to different businesses.
• The company helps advertisers and publishers manage CPA marketing in affiliate networks.
• Admitad Affiliate offers creative ideas, analytics, and seasonal offers for different e-commerce category mobile apps.

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13. Leadbolt

It is another top option in the leading mobile app monetization platforms. Leadbolt offers a range of services, including mobile traffic monetization, user attraction, advertising services, etc. It has gained customers from more than 10 countries globally and has a record of 10 billion monthly impressions.

Key features:

• It offers different advertising methods like interstitial ads, playable ads, native-like banner ads, video full-screen ads, etc.
• It offers age and gender filters with the options to load video ads from reward and in-app types.
• Leadbolt offers SDK for Android, B4A, Xamarin, Corona Enterprise, Unity, Titanium, Cordova/ Phonegap, Cocos2d-X, etc.
• Leadbolt can be quickly integrated with AdMob, MoPub, AdobeFlash, Heyzap, etc.

Pros:

• It is easy to create native ads or video ads and put a filter based on age and gender.
• It allows payment modes like on-request payment within 60days, speed on-demand payment, etc.
• The dedicated analytics account contains a dashboard, filters, referral system, etc.
• It comes with documentation and SDK to enhance the speed and quality of use.

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14. PubMatic

It is one of the preferred mobile app networks used by multiple app developers. The success and effectiveness of PubMatic are credited to its programmatic monetization features. It offers an easy-to-use advertising tool to bring advertisers, application owners, and users on the same page.

Key features:

• It offers a range of advertising like native ads, rich media ads, interstitial ads, banner ads, etc.
• It has three different filters, namely user targeting options, device definition, and location filters.
• It uses simple and original bidding technology, i.e., Header Bidding with DoubleClick for Publishers.
• App developers can go for multisize ad requests or a separate view banner.

Pros:

• It is easy for businesses to leverage the benefits of app information targeting or user data targeting based on the current needs.
• The results can be clearly understood using the customized reports, notification system, and complete information about the ad campaign.
• The advertising tool offered by this platform is simple and straightforward.
• The users can help themselves with SDK and documentation.

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15. InMobi

It is another top choice in the leading mobile app monetization platforms. InMobi is known for offering the top return on investments in mobile advertising and marketing. It is a sure-shot place for the application owners, marketers, and brands to bring the best for their businesses. InMobi has customers from different parts of the world, including 10% from Latin America, 19% from North America, 24% from Europe, and 38% from Asia.

Key features:

• It offers a range of video ads, including splash ads, out-stream ads, rewarded ads, in-feed ads, in-stream ads, full-screen ads, etc.
• The users can go for banner ads, high-impression interstitial ads, dynamic carousel ads, interactive rich media ads, playable ads, etc.
• The options in the native ads are splash ads, in-stream ads, in-article ads, in-feed ads, etc.
• It is possible to create separate advertising types on the server-side.

Pros:

• InMobi is easy to use as it offers detailed documentation and high-quality SDK.
• It is easy for the developers to set detailed analytics for individual advertising placements.
• The payments from InMobi are easy using PayPal with a minimum amount of 50 USD and a bank account with a minimum amount of 300USD.
• InMobi can be quickly integrated into MoPub, ironSource, AdMob, Appodeal, Heyzap (Fyber), etc.

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16. AdForm

It is another popular option in the leading mobile app monetization platforms. AdForm comes as a complete mobile app monetization platform with digital marketing capabilities. It ensures the right conclusions and key insights from the advertisement campaigns. Hence, app developers can use AdForm to work on their ad monetization strategy.

Key features:

• The different types of advertising include inline ads, full-screen ads, interpage advertisements for ViewPager, etc.
• It offers interactive inline types of ads with a little customization support.
• It offers SDK for both Unity and Android and helps manage HTTP/ HTTPS data transfer protocol.
• It is easy for the developers to include keyword phrases and search words in specific ads.

Pros:

• It offers crystal clear insights as it is easy to understand the user behavior and know the popular impressions by people.
• It is easy to use AdForm as it comes with detailed documentation and excellent SDK.
• It enables the developers to control the collection of geolocation from the application.

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17. AudiencePlay

It is another prime choice in the leading mobile app monetization platforms. AudiencePlay comes as one of the selective free do-it-yourself audience monetization platforms for mobile applications. It helps app developers to convert every single audience footprint into a revenue stream.

Key features:

• It allows end-to-end data management solutions like data modeling, data mapping, data collection, etc.
• It offers customer data and customer segmentation based on mobile application type.
• It offers customer support in different formats like live support, phone, and email.
• It is an ISO27001-certified company that ensures the complete privacy of user data.

Pros:

• It helps app developers capture, segment, and manage different audiences.
• It allows businesses to catch target audiences beyond apps or websites.
• It is liked by different mobile developers as a complete audience management suite.
• It helps app developers start monetizing their mobile apps with zero investments.

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18. Google Ad Exchange

It is another trending choice in the leading mobile app monetization platforms. Popularly known as AdX, it offers to buy and sell media advertising inventory from different global ad networks. The cost of the ad inventory is calculated using real-time bidding.

Key features:

• It has on-demand side platforms and ad networks.
• It ensures quick monthly payments.
• It is equipped with advanced targeting technology.
• It offers numerous exclusive features for publishers like filtering, blocking, preferred deals, etc.

Pros:

• It helps businesses generate more revenue from the same ad space.
• It offers simplified and detailed reports about advertising campaigns.
• Sellers get complete details about the sold and unsold inventory.
• It offers access to more advertisers while controlling the viewers.

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19. OpenX

It is a preferred choice of many mobile developers in the best mobile app monetization platforms. It has numerous integration options and ad formats from global advertisers. It has a database of more than 900 premium app publishers.

Key features:

• It offers access to premium mobile demand with open auctions.
• It allows private marketplaces for the publishers to increase their sales.
• It is lightweight for different mobile applications.
• It offers rich media ads for different mobile apps.

Pros:

• It offers advanced data capabilities for users.
• It is a quick and effective tool for different ad operations.
• It helps businesses increase revenue across all the different demand channels.
• It allows agency trading desk buyers and bundled tier-one DSP.

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20. IronSource

It is a top-ranking choice of many mobile developers in the most admired mobile app monetization platforms. IronSource is used in creating exclusive user experiences and amazing apps. Multiple mobile gaming applications prefer to go for IronSource for monetizing the applications.

Key features:

• It increases the user growth of mobile applications.
• IronSource’s Aura enabled digital transformation for leading businesses.
• It optimizes the app’s performance.
• It allows dedicated features for creative app management.

Pros:

• It offers a dedicated user experience for different mobile applications.
• It offers different platforms for app developers and mobile operators.
• IronSource helps multiple mobile apps to engage customers with relatable services and content.
• It offers multiple solutions for making any mobile app successful and scalable.

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21. Smaato

It is a top-ranking choice of many mobile developers in the best mobile app monetization platforms. Smaato comes as a free ad server offering high-end monetization solutions. The company receives more than 1,800 billion ad requests monthly.

Key features:

• It offers quick access to private market capabilities, ad servers, RTB ads, etc.
• It allows a self-serve platform.
• It has an omnichannel platform with a clean and protected marketplace.
• The company has a high-quality customer service team.

Pros:

• It is easy for businesses to increase ad revenue with Dynamic Demand.
• It has an unbeatable in-gaming inventory.
• It helps businesses reach audiences creatively using different advertisement formats.
• It offers Header Bidding to see different inventory availability.

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22. Media.net

It is another superior option in the leading mobile app monetization platforms. Media.net comes as the perfect solution to AdSense and is one of the widely used mobile app monetization models. Some of its offerings include native ads, contextual ads, display ads, etc.

Key features:

• It offers dedicated marketplaces and forbidden content.
• Some of the popular advertisements are native ads, contextual ads, etc.
• It has a display to search (D2S) ad format.
• All the advertisements using Media.net are highly mobile responsive.

Pros:

• The different ad designs of Media.net are genuine and interesting.
• It offers customized or done-for-you ad optimization for different ads.
• It helps businesses with native ads for great purchase intent.
• Media.net has high contextual ads, which gives more clicks than any other platform.

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23. RhythmOne

Last but not the list, RhythmOne is another prime option in the leading mobile app monetization platforms. It is widely used by web publishers and mobile app developers.

Key features:

• Technological efficiencies at multiple stages to connect buyers with sellers.
• Helps engage customers in different formats, including in-app ads, connected TV, videos, etc.
• It offers competitive in-app advertising pay-offs.
• It allows the perfect video SDK solutions for different mobile apps.

Pros:

• It offers multiple solutions in multiscreen advertising.
• It allows different programmatic solutions for DSPs, agencies, SSPs, private marketplaces, etc.
• It allows businesses to integrate with more than 700 publishers.
• It helps create proprietary audience segments with the RhythmOne Data Management Platform (DMP).

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Hence, it is easy to select the ideal mobile app monetization platform based on the key features, ratings, and advantages.