Truth be told, the reality of the Augmented Reality venture capitalism & commercial potential of AR investments is different from any other industry. In fact the mixed reality business tend to be the next phase of the computing which is revolutionizing day-to-day experiences to an all new and entirely unexpected level.
Though it is a known fact that the industry biggies are constantly pouring in funds for development of the AR, these days we can see the investment being made in the arena of AR by small business ventures and firms as well. Today the investment are being made in multiple sectors like general customer service, advertising, marketing, entertainment, distribution, hardware, etc. AR is capable of impacting not just how people playing & exercise (for example Pokemon GO), but even how they work, learn, communicate, transact & consume content. All of it is transforming, owing to AR revolution.
Meanwhile, the potential for mobile apps developed with the use of Augmented Reality technology is immense as it advances and increases productivity & profitability of the enterprise. Also, apart from training & logistics, AR also comes useful for security, analytics, data collection, quality testing, which are all the sub-categories that can highly benefit from enhanced visualizations coming with AR. Thus, it is clear that AR app can potential increase the customer accessibility and engagement as well as is useful to building brand recognition and company’s profitability along with providing support and receiving customer feedback.
Going by the latest surveys & revenue forecasts, it is expected that Virtual & Augmented Reality apps will be hitting an all-time high by year 2020. As stated by Digi-Capital, AR will be three times as profitable as is VR, mainly for the enterprise users. Thus, it is not surprising at all that the entirety of business sector presently jumps on AR bandwagon. Most companies have realized and the rest ‘are’ realizing the enormous potential in the AR app investments and they look for the ways to capitalize on them.
In this blog, we will be walking you through the great potential of Augmented Reality application development and also the factors that affect its development cost.
So, to begin with, let’s understand AR.
What is Augmented Reality?
The concepts of VR & AR are not wholly new, as the first ever funny VR-helmets appeared in 60s of XX century, whereas the elements of augmented reality were created in 90s. Though, it is only now, in this second decade of 21st century, when the computer powers have reached at such high time that time has come that we reflect on issue of the AR app development cost.
In simple words, Augmented Reality is a technology, supplementing the surrounding environment with images & information that are created by the special technical tools and it enhances the user’s immediate environment via digital data.
As per analysts from CCS Insight, the VR & AR market has grown exponentially by 47% in the year 2017 and it is further expected to amount $1.6 billion.
How Augmented Reality works?
Here we present the general way to create AR:
- Optical scanner (camera) of the device will identify images of real objects;
- Device software will analyse resulting images & select or calculate visible augments corresponding to them.
- Now the real images are combined with its augments & outputted to visualization device. This way augmented reality occurs.
Here are the means used to create AR:
- Mobile devices (mobile phones & tablets)
- AR glasses
- TV or the computer screen
- A game computer like Kinect
- A means to play AR in the open space
- A special means (different simulators, medical equipment)
Now we are on the mission to find out AR app development cost, it is better to be paying attention to first version of creating AR (with the use of mobile device). Here the mobile device camera will transmit captured image to downloaded app. Then the program will recognize this very image, select content related to it (video, text, 3D-model), & display resulting picture on device screen in a manner that you will be able to see the AR effect.
At times, you can even provide your user with the possibility to manage & adjust AR object (like scale or turn it). Meanwhile, AR visualization features are limited only by developers’ imagination & your budget, or as demanding will be your requests, the more the AR app will cost.
Classification of the Augmented Reality Apps
These are divided into:
- Autonomic apps: This are not designed for interaction with user to get extra information. These kind of services offer additional data regarding the real-world object.
- Interactive Apps: These consist of interacting with user & enabling him to choose the data type that is to be visualized. At the same time, a user can also change parameters & properties of the virtual objects. These systems need presence of input devices, like a touch screen of mobile device or maybe a computer mouse.
Talking about degree of the mobility, these system of AR can be divided into two types:
- Stationary systems which are designed to work in a single place;
- Mobile systems that are intended to function in a dynamic mode & with various real-world objects.
Who require to invest in Augmented Reality App development?
You can gauge the significance of AR technology by the fact that biggies like Microsoft, Facebook & Google are closely paying attention to it, while Apple has also introduced AR and its usage in its latest mobile release iPhone Xs& iPhone X Max, these both will be supporting AR technology.
Just as we mentioned below, AR technology can be used in numerous fields, be it in healthcare to ease patient diagnosis, education sector, manufacturing for modelling & product design, as well as in commerce and e-retail to stimulate sales, etc.
All in all, it would be right to say that apps with AR are going to take your communication with your customers to an all new level. Thus, even highest AR app development cost will be absolutely justified and worth it.
Industries that can benefit from the AR apps are:
- Entertainment Industry
- Real Estate
- Retail & E-commerce
- Advertising & Marketing
Image Source tractica
What are the benefits of developing Augmented Reality app?
What AR does is that it contributes to the marketing & promotion of services, products, thus significantly enhance user involvement in sales/entertainment, creating an emotional connect between your brand & your consumer.
The AR app development costs are well justified as this unique technology enable you to:
Turn a market leader with customers seeing that your business keeps pace with the changing times.
Enhance customer interaction as AR technology turns out to be a competitive advantage of the firm. It basically offers new & exciting experience to the users that doesn’t leave them feel indifferent.
Expand the marketing opportunities as the entertainment, interactivity & novelty created by AR forces people in sharing their experiences via social networking. This kind of consumer reaction greatly increases the market opportunities for business.
Hence, the benefits of AR technology are pretty clear, so next let’s move to the competitors that you will face in the arena.
Competition in Augmented Reality Industry
Many brands don’t think of AR feature as it turns out to be a technologically complex and expensive affair. But since the launch of iOS 11 by Apple the Augmented reality app development process has simplified and accelerated for good. Brands like that of Ikea, Patron Tequila and Wayfair have jumped above other apps and taken great advantage of the possibilities by launching new AR applications or supplementing already existing services with latest AR features.
IKEA: A catalogue of over 2,000 3D products depending on type of furniture required or designer collection is presented by the Ikea application if you are looking for interior objects. After that the user can look up to the Chabot for placing that chosen model in a specific environment correctly. In order to scan the floor in presence of a user, requirement of a camera is there. You can move furniture virtually around your room, alternate the size of objects and get other beneficial features. The ease of product selection is one of the outstanding feature of Ikea application. The brain behind the app was to recoup the AR app total expenditure and get maximum benefit. This goal has certainly been achieved going by the numbers.
GIPHY World: This app helps you out in placing outrageous GIFs in the 3D space. A unique type of URL is presented which can be edited and shared out with friends. Company provides you with various and unique type of animated images to use but if they doesn’t fit your bill, you can upload images of your liking from the internet. With such advanced features, the app was always going to be a costly one but the owners took a risk and trusted their guts and that risk paid off.
CARROT Weather: Introduction of augmented reality has completely changed the looks of CARROT Weather which is a famous traditional weather app.
People who own devices with iOS 11 can easily check the latest whether update, whether forecast and other important updates in a gorgeous 3D mode.
TapMeasure: Different kind of surfaces are measured in Augmented Reality by this application. Using this tool, users can easily create up a specific floor plan and even a unique 3D room model those are then exported to Sketch UP or other CAD supported software. With such great success the owners would not think about the development cost even one bit.
Patron Tequila: Free app in the name of Patron Experience has been built by the Patron Tequila Company only for promotional purposes. Users are allowed to construct their self-agave field on any of the flat surface. After this a distillery pops up on your screen and barman narrates It’s brand story and on top of that offers some exciting notes from some of its selected products. In its opening day, the app garnered six 5 star reviews on app store. So we can say the cost that went into it was worth it.
What are the major factors that influence the development cost of an AR app?
Even though more and more business have begun to realize the great potential of the AR apps in enhancing company profitability, still there is a huge shortage of highly-functional and well-developed AR apps available in market.
The various reasons for this are highly debatable, however going by the amount of experience & time we have within the industry, it can be said that often enterprises fail in considering the dynamics of active AR mobile apps and thus fail to budget well an integrated app solution. Thus, here we have outline the different factors that influence the development cost of AR app development so to facilitate your future decisions.
Platform & Business Model: So, in case of AR mobile apps, they come in all shapes & sizes, and function on numerous platforms, including iOS, for both iPhone & iPad, Android, and the PC/Web, as well as Windows Phone. The development cost of AR app will vary as per the platform the app is based on.
Besides, platform, the business model for commercial AR app also greatly influences the cost of AR app development. Like, will the AR app be free to download, or you will sell your app for a fixed selling price in the market? Will there is in-app purchase option, or the app will require full e-commerce functionalities in order to make it profitable? So, all these things will certainly affect the entire cost of the AR app.
Meanwhile, mostly the app cost range from $50000-$250,000, whereas in extreme cases, in case it is a complex gaming app, the cost may reach $2,500,000.
App Complexity: This is another vital deciding factor to find out the final price of the mobile app & its development. The app’s user-interface is crucial in case of AR app. Though Web/PC apps need a simpler interface, in case of tablets & smartphones they need fare more complex & expensive user-interface.
In case of smartphone apps, the ones developed on iOS may be comparatively cheaper when compared to an Android app, all owing to the complexity of Google’s app development platform for mobile. The apps on Android are harder to develop and take double the effort & time, thus they cost more.
Features & Design of App: The design, functionality & features of the AR app majorly influence the app cost. The app’s technical specifications, whether it is a list-based, or a database-based app, or the one with/without a server or an API component will affect the app cost.
Besides, the creativity in case of an AR app’s display & user-interface design matter as well. The more appealing and interactive the features an app has, the more time will be spent on the app by the user. And the more time is spent by user, the more will be the monetary gain for the business entrepreneur. Thus, the more features in the app to make it appealing to users, the costlier it will be.
Choice of App Development Company: One of the biggest factor that affects the cost of AR mobile app is the choice of Augmented Reality App Development Company. Firstly, the rate of the app developers is affected by the location, like if the development firm falls in:
- USA & Canada, the rate will vary from $100-$250/hour
- Western Europe, the rate will vary from $80-$150/hour
- Eastern Europe, the rate will vary from $25-$100/hour
- In India, the rate is usually up to $55/hour
Hence, you can easily make out that the most profitable would be to hire the AR App developers in Indian region, as then even when you hire the largest development firm, the overall app cost would be around $50000-1,00,000. (please change the cost as per what we offer in Octal)
By now, it must be clear to you that developing an app is not easy and this makes it all the more necessary to get the help of seasoned app developers. Once you have interest in a development firm, you can send a query and then you can discuss the needs further to get the exact cost that will go in the development of an AR app.
Related Articles: How Much it Cost to Develop an AR Shopping App like IKEA?