In the last few years the numbers of mobile apps all across the world have increased up to 5 million, and there is absolutely no stopping, with the numbers rising every single day. And that is not for us to say but these research statistics are indicating the same. Due to this the business owners have altered their strategies to make their business blossom. They are highly relying on the mobile apps to help them establish a great standing in the market and get through the cutthroat competition out there.
Over the years we have seen several business in various sectors implement the mobile app strategy to scale up the revenue and jewelry business is no different. In fact, a few years ago, there were just a few jewelry business that believed in the concept of jewelry shopping mobile apps. However, today that has changed significantly, with many well-known names in the arena of jewelry business successfully established themselves in mobile app market.
So are not you looking to make your jewelry business start-up flourish? Well, then no strategy is better than creating a jewelry shopping mobile app for your jewelry business.
Why is it the right step to create jewelry shopping app?
We live in times when the competition out there is cut-throat and there are a myriad jewelry business endeavoring to prove their mettle in the market. Thus, tapping into your target audience in the right way is essential. And what is that one thing that everyone is doing today? Certainly it is, online shopping. So, why not cash in to the frenzy of online shopping and give your audience truly want they want.
People adore the idea of convenience brought in by online shopping and most of all they get the entire collection under-one-roof. Thus, it makes the process of shopping all lot easier for the customers. To come up with your online jewelry mobile app simply means creating a system that allows you to connect to your end-users. That way you can keep them updated of the latest fashion trends, festive collection, spring collection, summer collection, all on one platform. Does shopping get any easier for anyone? So, yes, the customers would simply love this transforming change and this will prove to be a game-changer for your jewelry business. Simply ensure that the interface is user-friendly with great visuals (after all jewelry is nothing but a form of art, and thus it has to be appealing and enchanting to the eyes).
So now that you know the significance of jewelry mobile app store, next let’s find how such a mobile app will help both jewelry business and your customers.
How a mobile app can help your jewelry business?
Well, a jewelry shopping app can be helpful in ways like:
Reach more customers: We bet almost all of your target customers today are using smartphones, and with a mobile app you can extend your sales by selling to everyone who owns a smartphone.
Display the collection anytime, anywhere: Mobile apps make it convenient for the retailers and wholesalers to showcase their collections to the customers 24×7, and at the same time one can constantly update the new collection. This way the app users when the app users know that your collection is constantly updated, there are more chances of them visiting the app many-a-times. The whole collection is accessible to them with just a few clicks. At the same time, the jewelry business can showcase the jewelry collection in a personalized manner to offer your users exactly what they desire.
Cost-effective Branding: Usually a business has to spend huge sum of money in the conventional promotional activities, however the scenario is entirely different with mobile app development as it promotes the idea of cost-effective promotional activities and branding. After all, the kind of reach that mobile applications have, there really is no need of too much investment. The app will be useful to share the promotional offers and news with the customers with no time and without much efforts.
Increase the Sales: So what is an app store? Well, it is very much a store similar to your physical store, and the best thing is it will be accessible to your customers 24×7. By creating a great jewelry app with appealing interface you will be able to keep the audience engaged for a long time, and present to them the latest trends and new offers, thus prompting them to make a purchase. When a customer is happy browsing through your app, there will be higher chances of them returning to your app time and again.
Know your Client: When the users install your mobile app, you get to know a lot of useful information about them, such as their phone number, public profile, location, etc. This allows to gather really helpful data that would assist in analyzing and creating some marketing strategies and tactics to press the right nerve of your customers.
How a mobile app can help your customers?
There are a number of ways in which a mobile app can be helpful to your customers, like:
Allows them to easily browse the collection at anytime, anywhere: When your jewelry business will have a mobile app, your customers will be able to easily browse through the latest collections and jewelry at any time of the day and night. Looking at the huge rise in the online shoppers, we can surely say that the customers simply love the idea of not having to visit the physical store each time to see what is new in the store.
Offers Convenience: Earlier the loyal customers would have to visit the store to view the jewelry pieces as per their personalized taste, with the help of a sales executive. However, the time has progressed and today even the mobile app offers personalized experience to the customers and for that they don’t have to hassle with the crowds, as they had to do at the physical stores. They get all the details about the jewelry pieces, along with the weight and price. Literally, what more is needed to make a customer happy. The ease that comes with the online shopping leaves the customers grinning from ear-to-ear and hence increase the chances of winning a loyal customer.
There are times when some customers only visit the online stores for browsing, however the apps can help in target these customers and build a desire in them for the jewelry collection by presenting enamoring images and personalized offers.
Regular Updates on the Special Offers: The customers can receive constant updates on the new collection as well as special offers and prices, with the help of push notification features in a jewelry shopping mobile app. The customers can stay updated via the alerts you send about new arrivals, discounts and other offers.
Recommend to other people: Often it happens that customers are not keen to make a purchase at a certain point when they receive a coupon or an offers, or are updated of a new arrival. In these cases, they often end up forwarding it to their family and friends who is keen to do some jewelry shopping at that point of them.
Introduce the concept of Augmented Reality to your Jewelry Mobile app
The concept of Augmented Reality (AR) is trending, especially among the e-commerce stores, as here the businesses can integrate this functionality to help their customers try the stuff virtually in order to make a right choice. This feature can really enhance the user experience for your jewelry mobile app, as the customers can try on the products virtually and accordingly makes the suitable purchase. Here the ear recognition technology can be combined with the augmented reality and this allows the customers to try the earrings virtually on their ears. This way they will know which jewelry pieces suit them and which don’t.
Augmented Reality apps work by utilizing your smartphone’s inbuilt camera and scans your image and then take a picture. Then the AR technology places the jewelry carefully on your images and even allows you to adjust the jewelry. This way AR helps to make the buying decision easier for the customers and they can shop from jewelry from online store without any hassle.
If you are looking to bring that big change in jewelry business, then there is no better solution at the moment then to jump into mobility. The app will help in keeping your customers engaged and once they download the app, it will stay on their smartphones, so there are higher chances of the visiting them the app time and again after their great experience with it. With the help of your virtual shop, you can make the customers come back often and this will boost your business and bring in more revenues.
Today there are a number of app development firms offering services in the arena of jewelry mobile app development. You need to pick the right firm and get started with the development process. And by making the right choices along the way, you will soon see radical changes in your business standing in the market. So go ahead and take your jewelry business to the next level with the help of mobile app solution.