“The secret of change is to focus all of your energy not on fighting the old, but on building the new” -Socrates
According to Gartner, 71% of market leaders choose a website to revamp in one to three years. Ever since the digital expansion began, the debates around the importance of revamping the website regularly are also surfacing.
Over the years, marketers have mostly spoken in favor of the subject, and they believe updating the website according to the latest technology helps them reach a wider audience easier.
- Understanding the Difference Between Website Revamp and Website Redesign
- Choosing the Best Option for Your Business
- Why Should You Revamp Your Website: Understanding the Numbers
- 10+ Important Reasons to Revamp Your Website Regularly
- An Expanded or Changed Target Audience
- Re-aligning the Website with Marketing Goals
- Website redesign Increases Conversion Rates.
- The website Looks Untrustworthy or Outdated
- Competitor's Website Builds a Strong Presence
- Want to Add Functionality to Your Site
- Website Has A Poor User Experience
- Want to Rebrand Your Website
- Industry-Specific Design Trends Changed
- Content Strategy Needs Improvement
- Improving Website Ranking
- A Mobile Responsive Website Design
- Is It Time to Redesign Your Website?
- Final Thoughts
So, if you are struggling with your sales, a revamp of the website according to the latest Google Algorithm updates can help.
Fewer sales are not the only reason to revamp your website; there are many other reasons.
Before we talk about why you should revamp your website, let’s clarify that revamping and redesigning are different (Yes)!
Understanding the Difference Between Website Revamp and Website Redesign
The digital arena is a lot of A/B testing and implementing new ideas. But to move forward, you must understand what aspect you need to experiment with for tremendous growth.
Your website attracts a lot of judgments influencing how visitors view your business as a whole.
A poor website can severely damage the reputation of a business, yet a good website can increase leads and help a business grow.
Additionally, responsive web designs are now the need of the hour.
Changing how people view your website the first time they interact with it can make all the difference between these two results.
First impressions on websites matter. Make them matter.
What Is a Revamp?
Your website’s look and feel will change during the revamp in some way. It’s not that there would be some dramatic change that the customers won’t recognize your brand. Instead, you’d be updating your website’s overall appearance.
For many reasons, a revamp can be a great answer. It can give your website a more contemporary appearance, improving its exposure compared to rival products. Increased visibility may increase sales. A website’s new features might be highlighted through a revamp as well.
What Is a Redesign?
A redesign entails developing entirely new concepts for the concept, the website design, and frequently even the logo. The original logo is commonly retained by firms, which helps simplify the makeover. Others inform their customers that changes are coming to the website’s and logo’s appearance.
A total makeover might increase your customer base by drawing in new clients. When an existing brand changes ownership, it can also be the answer. When prior events led to negative press, redesigning can also aid in building a more positive image.
Choosing the Best Option for Your Business
Your responses to a few key questions will determine the best solution for your organization. Is your website’s design and functionality moving your branding objectives closer or farther away? You might only want a new logo design if the two are closely related.
A reputable business will have a devoted following if it has been around for some time. However, if it has been a while since you last made changes, a refresh might be an excellent litmus test for a potential redesign in the future. Additionally, it can draw the attention of your current clientele by letting them know that you’re not only still around but that you’re more than happy to change with the times.
Any firm must always take the budget into account.
You might not be sure which is most significant for your particular circumstance, even though a revamp and a redesign are two distinct methods for improving your website design. When this happens, speaking with professionals can be beneficial.
Why Should You Revamp Your Website: Understanding the Numbers
- The visitors make an opinion about your website in roughly 50 milliseconds. In this short time, they decide whether they like it and if they’ll stay on it.
- Internet users claim that 57% won’t recommend the service provider if their mobile website is poorly developed.
- According to 85% of adults, a company’s mobile website should be at least as good as its desktop website.
- 38% of visitors will stop visiting a website if the layout or content is unappealing.
- After a negative experience, 88% of online users are less likely to visit the same website again.
- Around 77% of businesses accept that poor website user experience negatively impacts their clients.
- If images take too long or don’t load, 39% of visitors will abandon the page.
- Each year, retailers lose around $2.6 billion in sales because of slow-loading websites.
- Almost one-third of internet users (75% of consumers) accept that they judge the business’s credibility based on its website.
These numbers reflect that if you want a place in the market, you need to stay ahead of what others are doing and impress your users before others woo them.
We share here a few significant reasons to revamp your website regularly.
10+ Important Reasons to Revamp Your Website Regularly
An Expanded or Changed Target Audience
You may have expanded your services, and there are more people you need to target. This means your website must present a relevant, standardized, and perfect interface to match the latest trends. Your website needs to be planned to reach genuine visitors and offer them the best communicative value. Your online counter needs to be loaded with amazing updates. Business merchandising and presentation factors must be addressed most attentively. You should play quickly in dressing up your layout with the optimum scheme of staging your offerings to your users.
Re-aligning the Website with Marketing Goals
When you update your website regularly, things are in your control. This allows you to update details in time and, more than that, helps avoid piling up things. This way, there are fewer chances that you make any mistakes, saving a lot of time later on. Jot down your revamping scheme; today. You will thank yourself for this later.
A lot is happening around you as your business survives the test of time. The marketing techniques are changing, the goals are changing, and the way people perceive things is transforming.
As you grow and expand your business, preparing it for the market is important.
These days a strong digital presence plays a significant role in building your business and helps you bring more visitors and sales.
Website redesign Increases Conversion Rates.
As you revamp your website, you will be ready to stand the recent trends. With updates, you can reach a wider audience and impress them with a reliable solution. If your website looks old and shabby, there are chances that your visitor may not trust your business too.
Your website is your face on the internet. If it isn’t updated, does not talk about what is new in the market, and doesn’t have a promising aesthetic, there are chances that your customers perceive you aren’t as good as your competitors.
Revamp your website often to experiment with it and see what your customers love and what drives better sales.
In the end, all we need is better sales and higher profits!
The website Looks Untrustworthy or Outdated
Everything changes with time, your business’s value proposition, the number of projects you have delivered, and even the services you offer. So, it is quite obvious that you update your website with all these details regularly. This requires you to keep track of things and properly slot information that needs to be changed.
Competitor’s Website Builds a Strong Presence
Your competitors are working each minute aggressively to grab your piece of cake. If you don’t want to fall behind in the race, you should act insistently to improve your website’s quality. For this, you need to check what your competitors are doing, regularly update your website’s theme, and plan for new resources to connect to your new communication idea. Keep it aesthetically fresh and updated for your visitors and your layout will be received awesomely.
Want to Add Functionality to Your Site
There could be a possibility that you want to add new functionality to the website. It could be anything from reminders in the cart to a social sharing button or anything that reflects your business expansion.
Revamping your website to align with the market’s needs is the foremost thing to do. Our experts can help you update your website with your business expansion. Adding various functions and exciting solutions to your website can help you reflect your business objective better.
You may have entered the market with a basic website to build an identity, and now, when you have visitors, you want to further add functionalities and features to make the best of your website.
Simply know, an updated website reflects your commitment to how better you want to be in the market.
Website Has A Poor User Experience
As already discussed, if your website has a poor user experience, they will abandon it. Make sure to read and abide by the complaints of your clients & their Users. If there are minor changes, your tech team can take care of it and if there is something major, hire a web design and development agency that would update your website with the latest requirements.
Do consider the complaints and feedback by your users seriously, as there is always a scope for improvement. If there is something that most users complain about, do check and try to work on that aspect.
Want to Rebrand Your Website
There is a possibility that you want to rebrand your website to catch up with the growing trends. The market is growing quickly, and with digitalization, each industry competes with various others.
- Sleep, not Amazon Prime or Disney Hotstar, is their biggest rival, according to Netflix CEO.
- As consumers try to save more money, India’s Mercedes incoming CEO claimed that mutual fund SIPs are their main competitors.
- UPI is already recognized as the main competitor of all FMCG firms providing candy and confectionery, including ITC, Perfetti, etc.
The same industry is no longer the only one where competitive dynamics exist. With the competitive dynamics changing in the market, you must be updated with the latest trends. Also, identify your competition outside your domain, and come up with ideas to stand out in the dynamics.
Industry-Specific Design Trends Changed
You can only work with the changing dynamics when focusing on industry-specific trends. You must take care of the latest trends in your industry and how the audience is responding to it. A few trends fade as soon as they find a space in the market, skipping these would be a cost-effective and smart move. Our experts are updated with what’s working in the market and help you stay ahead of your competition. They study your website and analyze what needs to be re-invented to keep up with the swift market changes.
Your website must clearly reflect how futuristic and innovative you are and how your solutions stand ahead of the competition.
Content Strategy Needs Improvement
This is one mistake that most business owners make!
Once the content goes live, they forget the rest of the story. One must update their content and marketing strategy from time to time. Sticking to the old rules would not help you grow. With time trends change, technology advances, and user behavior transforms. There are a lot of socio-political and economic scenarios too that affect consumer behavior. When making your content strategy, ensure you are updated with the Google algorithms. Train your team to experiment with their tone and ensure whatever goes over the internet is in the user’s interest.
The Content Strategy Has Transformed From Being Promotional To Being User-Centric.
Improving Website Ranking
Another significant reason to revamp your website is to improve your website ranking. You may have overlooked the reasons to rework your website and update it with the required techniques in the past.
You can build a strong market presence with a website optimized according to the latest SEO techniques.
This surely is a challenge, as Google regularly comes with minor and major updates. Surely, digital marketing is growing with time, it comes with challenges. As a business owner, you need to understand having a website and driving sales are two different things.
The misconceptions and myths around website development and growth are dragging back a lot of businesses.
A Mobile Responsive Website Design
Maybe when you chose to enter the market, you did not consider smartphones as a place where your website would be accessed often. In recent years we have come a long way, and the ease of using smartphones and the accessibility of the internet have increased the trends for responsive websites.
So if you do not have a responsive website yet, now is the time to revamp it. Affirm your business is accessible from all the devices your user would search for you. Customizing your website to fit all sizes for maximum traffic and sales is important.
Is It Time to Redesign Your Website?
Still not sure?
Well, yes, this is the right time to revamp your website. If your website isn’t responding well recently, then surely revamping it would be a great idea. It would help you be at the top of your business and drive sales better.
Well, making something like a website liked by people requires the art of presentation and the right technique to handle the resources. The most important thing is you need to work on this with the optimum combination of art and technique regularly to allow your idea to communicate the best per the requirement.
Revamping your site is also required to match the changed functional requirements and update the web structure with apt communication elements like an enhanced search facility and stimulating call-to-actions for better user interaction.