Technology and business go hand-in-hand and with modern technology, we have come across several advancements in the business processes enhancing customer engagement. With a new technology named iBeacon, now retailers can relax and not worry about showrooming, as now more and more customers use their mobiles when shopping offline and this technology can come in handy during this time.
Most of the business people and retailers have started using iBeacon, which was developed by Apple in 2013 and it is turning out to be of great benefit for “shopper tracking”. This is in actual a Bluetooth Low Energy (BLE), that’s a great technology and uses Bluetooth in a very effective manner. Now you must know that Bluetooth has been here since around 1994 and then after various advancements in technologies, now BLE is in front of the audience.
What is iBeacon?
Introduced by Apple, iBeacon implements Bluetooth low-energy (BLE) wireless technology to generate a different way of generating location-based information and services to iPhones and other iOS devices. This first arrived in the iOS7 operating system and was made available on devices such as iPhone 4s, iPad, iPad mini, iPad touch as well as this technology also works on Android OS 2.3 and above.
With the help of this technology set up, shops can ably send notifications about special offers to the customers passing by with the use of third party low-cost Bluetooth enabled hardware called ‘Beacon’. BLE facilitates linked devices to transmit signals to each other without using too much of the device’s battery life thus making it a better option as compared to less energy-efficient GPS and wi-fi alternatives.
How did these beacons function?
With the ability to target customers in physical locations, beacons in actual are wireless, small and low energy Bluetooth enabled hardware operated with inbuilt battery. Retailers can attach them to the wall of their shop on or the doors and these devices will then transmit tiny Bluetooth signals to the smartphone devices available in its proximity.
Hearing the signals, the smartphones available in the range will accordingly estimate their location and then the communication will be formed with the beacon in order to exchange data and information. In most cases, the range of the transmissions of the beacons varies from 70-80ft. On hindsight, these beacons are not actually manufactured by Apple, but third-party manufacturers like Estimote, Swirl and GPshopper.
Many businesses collect profits through beacons
Businesses are receiving huge profits through beacons it’s a great source of marketing and informs customers about various updates regarding sales or other promotional strategies. These beacons function by transmitting Bluetooth signals to mobile devices, as when your smartphone has the iBeacon app of a corresponding business installed it will automatically hear out the signal transmitted by these beacons and the response will be made as the phone comes into range. Like, if you have installed the mobile app of a clothing store on your smartphone and have Bluetooth on then your app will receive the regarded notification message, for instance, “Buy 2 get 1 free. In all, iBeacon is the smart way of doing business in the present days and it’s profitable for the customers at the same time.
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