Digital advancement has revolutionized the world, redefining the future of the economy. Everyday emerging technologies and intuitive mobile apps are tremendously altering the way we work and live today. Mobility is becoming a significant part of every application and most enterprises are embracing it to stay ahead of the competition. The aim of every aspiring organization is to connect with larger audience and this is only possible through an engaging mobile app that operates glitch-free on multiple mobile platforms.

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There are countless platforms available today that offer easy development of mobile apps such as Android, Windows, Symbian, Blackberry and the iOS. A lot of organizations have a hard time selecting the most powerful and dynamic mobile platform for developing a dedicated app for their company.

The Android platform is however, progressing by leaps and is bound to enjoy 70% share of the mobile market worldwide. An ever-growing number of organizations are making use of this platform to build custom apps that have increased their revenues considerably and resulted in tremendous business growth.

Renowned for its power, speed, scalability and performance, Android is a highly utilitarian feature-packed platform that gives you the opportunity to develop tremendous apps with great ease. Let us go through a few of the major advantages of selecting Android platform for your app development.

  • Low Investment & High ROI:

Android platform supports an easy approach to settle in  market .With its reliable Software Development Kit (SDK)  it is offered free to the developers. This strikingly reduces the app development and licensing costs.

The overall development cost can be conveniently bifurcated into 3 main stages:

  • Application development
  • Testing
  • Deployment cost

For the product distribution, a single time registration fee has to be paid by the developers. Following that, they can make use of any computer device to develop the app and test it on their smartphones. They can demonstrate the app in front of the clients at any instant without hassle. Updating developed applications is also an simplified task while determining the Android platform.

  • Open Source

The magic of Android platform amplifies because of its open source nature. The architecture of Android’s Software Development Kit (SDK) is an open source which means that the app developers can directly interact with the community for the forthcoming expansions that are to be inculcated in android app development and thus assisting them to gain access to a superior technology framework. They are not required to pay additionally for any licenses or royalties. All this leads to a speedy development of applications and helps to grab better opportunities for the app developers to earn big.

  • Easy App Approval Process

All android apps are uploaded on Google Play which has an uncomplicated app approval process sans any stringent and resolute policies. The app developers can conveniently agree to the policy and gain an easy entry to the Android market for their mobile app. This process is uniform for both startups as well as for the established app development companies.

  • Easy Integration

Android platforms offers easy customization of apps to suit the precise needs of your business. Organizations can capture a wider customer base by extending dedicated apps and therefore, foster their business. You can adjust and integrate your mobile apps according to the demands of your business. Android indubitably offers the best mobile platform for inter-application and inter-process architecture.

  • Customizable UI

It is rightly said that great UI makes or breaks an app. Android offers customizable applications and graphics that allows the developers to showcase their creativity and innovativeness to develop more interactive and allured apps.

Android comes with a wide array of easy application customization options that allow updating the multimedia tools and data management functions to the app. This greatly contributes to the success of android mobile apps.

  • Offers Complete Security

When the Android market was in a nascent stage, a lot of Android devices faced the issues of hardware malfunctioning and hacking. As a result, Google introduced address space layout, a protection process that secures the operating system from virus. This solved all security issues and made the android platform highly secure and dependable.

Google has also started the procedure of sending regular notifications to the users to alter their smartphone settings. With frequent password modifications,  data remains absolutely safe.

  • Easy to Adopt

All android applications are scripted in Java language, and thus, all Java programmers can develop affluent apps with minimal efforts. They only need to have a good command in core Java and they can easily turn their script into an interactive app.

  • Multiple Network Distribution

With an Android platform, you just do not have to depend upon a single marketplace to launch your application. There is a wide selection of marketplaces from where the target sector can find out about your application. You can even create your very own sales and distribution channel for the market. In short, the app developers have numerous options to reach their target customers and augment their market presence by following any promotional strategy. This increases the avenues for income generation as the developers can distribute the app through numerous channels.

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