Can’t understand what is Generative AI and how it differs from Artificial Intelligence? We have you covered; check out our blog for a full-fledged understanding.

Generative AI is a sort of Artificial Intelligence that has the potential to produce new content such as text, images, music, and videos. It utilizes data and ML techniques to learn patterns and information to generate new content.

Generative Artificial Intelligence learns from examples and uses that information to create new content. It is a powerful tool for creating new content across various fields. We can refer to the process of Artificial Intelligence producing content independently as “Generative AI.”

How does Generative ArtificiaI Intelligence Work?

The Generative AI systems are trained using big databases. It captures features, patterns, and structures from the database throughout the training. Moving forward, the Cognitive AI utilizes the training data to create new content according to the prompt given to it.

The prompt given to Generative AI can be in any form, such as image, video, text, etc., as long as AI is capable to process it. The Generative AI system then utilizes the training data and its learning to return new content in reply to the prompt.

 As a result, the new content shares similar characteristics as the training data. The content generated through the cognitive AI can be a piece of writing, picture, video, or music, depending upon the prompt.

What is the difference between AI and Generative AI?

Generative AI is a part of Artificial Intelligence; still, both of them have multiple differences. Therefore, check out the below-mentioned table to understand what is Generative AI and Artificial Intelligence and what makes them different from each other.

FactorsAI (Artificial Intelligence)Generative AI
Use Case  Artificial Intelligence can help in classifying, decision-making, and making recommendations.Generative Artificial Intelligence is utilized to create a system for generating new and fresh content using data.
FocusIt aims to create systems that mimic Human Intelligence to make decisions.It focuses on creating a tool that can create new content upon getting prompts based on previous learnings.
Learning ProcessAI-powered tools leverage Machine Learning and Deep learning to acquire knowledge and perform tasks accordingly.The generative AI-powered system learns from large databases and utilizes it to create new content.
OutputArtificial Intelligence can help in classifying, decision-making, and recommendations.Cognitive AI contributes to generating fresh and new content from its training data.  
Area of Integration AI can be integrated into vast areas to recognize images, automate processes, make decisions, etc.It can be used for generating realistic images, generating text, making videos, etc.

What are the use cases for the generative ArtificiaI Intelligence, Industry wise?

Similar to Artificial Intelligence, Generative AI has multiple use cases. Therefore, we have classified the use case according to the industry. 

Marketing and Advertising

Generative Artificial Intelligence empowers the creation of eye-catching and engaging content for advertisements. It simplifies and expedites the process of producing attractive images, videos, and taglines. Moreover, generative AI enables the enhancement of social platform engagement through interactive campaigns.

Entertainment and Media

Generative Artificial Intelligence can contribute a lot to Entertainment and Media sector as it is responsible for creating new and engaging content. It can help level up content creation by creating special effects and developing immersive VR experiences. Also, tasks like video editing can be automated.


The sellers in the e-commerce industry can use Generative AI to design and visualize their products digitally, create tailored recommendations for customers, etc. Additionally, it can also help in managing inventory and demand forecasting.

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Designing and Architecture

The designers and architects can also get a lot of help from Cognitive Artificial Intelligence as it can assist in creating building layouts, innovative designs, etc. On top of that, it can assist in urban planning and augment energy consumption layout. 


By training generative Artificial Intelligence with vast databases, we can utilize it for creating educational content. It enables the customization of the tutoring system based on the learner’s behavior and understanding, enhancing the learning experience.


Developing designs for vehicles, creating futuristic concepts, and optimizing aerodynamics become much easier with Cognitive AI. On top of that, it also holds the potential to create a realistic simulation to test self-driving systems and assist in autonomous driving.


Last but not least, generative AI enables the detection of fraud and risk management by generating synthetic data that simulates potential threats. Cognitive Artificial Intelligence can crawl the reports of previous financial years, identifying patterns and structures to assist with portfolio optimization and forecasting.

What are some examples of generative AI tools?

Here is a list of generative AI-powered tools, along with their use cases.


Open AI has developed this generative AI model. It has the ability to bring your imaginative picture into existence; all you need to take care of is providing the right textual description. Dall-E is responsible for bridging the gap between text and visual content.

GANPaint Studio

This tool is diligently designed to edit images. It specializes in adding and removing objects from an image. It takes the help of GANs to edit the image, create realistic content, and offer outstanding editing features.


This cognitive AI-powered writing tool assists in creating high-quality textual content. It has been proven to be a great help in various writing tasks, ranging from interactive headlines to blog posts.


Developed by Open AI, Musenet can produce musical compositions. It has the ability to mix and match various styles to create unique music. The users get the option to choose a specific style before starting to compose music.


It is a powerful generative AI model responsible for editing and manipulating videos. It specializes in swapping the faces of the individuals in the videos and also alters their expressions.

What is Generative Artificial Intelligence’s benefit?

Generative AI has the potential to benefit businesses across several industries. Therefore, the benefits related to it also differ depending upon the nature of the domain. However, here is a list of some common benefits.

Creating Unique Content

The first and foremost benefit of cognitive AI is that it can create fresh and unique video, image, text, or music content. It can turn to bring your textual description aka prompt into existence.

Creativity and Innovation

Trained using big data, cognitive AI promotes creativity by producing unique and progressive content. Moreover, it can inspire designers, artists, and creators to think outside the box and push their creative boundaries.

Scalability and Adaptability

The best part about the generative Artificial Intelligence model is its ability to undergo training and upgrades over time. This makes the generative AI-powered tool scalable and adaptable, allowing for convenient scaling based on industry requirements.

Personalize Content

Producing output according to the prompt, Cognitive Artificial Intelligence can create personalized and tailored content according to the user’s preference and requirement. It also offers suggestions and recommendations according to user behavior.

Time and Cost Effective

Generative AI can help save a lot of time and money by speeding up the process of content creation. Testing new ideas and experimenting becomes convenient, leading to swift content formation. 

What are the limitations of generative AI?

Similar to a coin, Generative ArtificiaI Intelligence also has two sides. Here is a quick look at its limitations.

Data Dependency

Using training data to answer and create new content, the generative AI models have a high dependency on data. As a result, the cognitive AI model might lack behind if asked to do something that is not included in its training.

Human Intervention

The Cognitive Artificial Intelligence model might not consistently meet the quality standards when creating content. Therefore, it often requires human involvement to review the task, ensuring quality, accuracy, and meeting the requirements.


The generative AI tool might deliver a plagiarized outcome or closely resembles the data used for training. The cognitive solution uses the training data to deliver outcomes. Therefore, it might unwillingly promote plagiarism violating the rights of the original creator or artist.

Misleading or Inaccurate Information

Generative AI models diligently design themselves to continuously learn over time as they interact with users. Consequently, users can manipulate the training data of the cognitive AI tool, leading to misleading or inaccurate outcomes.

What is the future of generative ArtificiaI Intelligence?

Generative AI models like Writesonic, Dall-E, Musenet, and DeepFaceLab have successfully conveyed its competencies. These tools have also contributed a lot to the widespread adoption of generative Artificial Intelligence.  Anyhow, these tools have also demonstrated the difficulties and limitations of cognitive AI.

Anyhow these early implementation problems and restrictions are not enough to stop the adoption of generative AI models. According to the current scenario, society is actively participating in trying and testing cognitive AI models. The team of researchers and developers is dedicatedly working to improvising the tools. The constant improvement in generative Artificial Intelligence will accelerate its adoption.


Generative Artificial Intelligence is a very powerful technology that can transform businesses and the way it operates. Its mass adoption has encouraged developers to overcome difficulties and improvise tools over a period of time. Consequently, most businesses have already started investing in Generative Artificial Intelligence models to outperform their competitors, strengthen roots and be future-ready. You can also connect with us to discuss your business and identify cognitive AI possibilities and implementation.

FAQs (Frequently Asked Questions)

What is Generative AI?

Generative AI is a type of Artificial Intelligence used for creating new and fresh content in text, music, video, and images. The Cognitive Artificial Intelligence models are trained using huge amounts of data that enable them to generate and offer outputs in real-time.

What are the best examples of Generative AI?

Generative AI has been utilized to power various tools, and here is the list of the most famous and high-performing generative AI models.
GANPaint Studio

Can generative AI replace human productivity?

Generative AI is developed to assist humans in their jobs and not to replace them. Generative AI can help generate ideas, design, and speed-up processes. However, human involvement will still be important for shaping and curating the output.

Project Manager

Dinesh Shilak, a tech enthusiast and dedicated writer, provides fresh insights into technology through his engaging blog posts. His keen interest in the latest advancements & passion for the field are evident in his writing.

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