Every year brings new web design trends, powering thousands of websites with a modern look and feel. The design of the websites plays a crucial role in engaging the users, keeping them hooked, improving branding, and offering a great user experience. A web design that worked proficiently a couple of years ago might not appeal to the users in 2021. That is why it is important for website owners, designers, and webmasters to know about the latest website design trends in 2021.
According to the broad community of designers working at top brands, one thing is common in the new web designs. It is ‘realism’. Having an exceptional user interface, implementing modern practices, user expectations, a communication-oriented approach, and a highly engaging feel are the primary things in the new web design trends.
Businesses and website owners can’t deny the fact that keeping your website updated according to modern trends plays a vital role in conversions as well. To help you learn about these trends and innovations, we have curated a list of top trends in website design that are dominating 2021.
Over the last couple of years, the implementation of retro serifs and alpine fonts have increased on the websites. Such fonts add a rustic and vintage look and feel to the design. In 2020, many brands adopted this trend, not only on websites but also for social media networks and branding purposes.
This year, the use of retro fonts is one of the hottest website design trends, as more and more sites look to add curvy contours, warmth, and new age typography. Moreover, popular designers at top brands like Spotify, Netflix, and others suggest a mix of traditional and retro fonts to become mainstream in 2021 and coming years.
Users nowadays are used to scrolling down the pages to grab every piece of content. Design and content play a significant role in encouraging users to scroll till the end of the page. It increases the session duration, which is suitable for search engine optimization (SEO). So, there are several benefits of having a parallax scrolling experience on the website.
For those who are unaware of this technique, it is a special scrolling experience on web pages where the background images on a page scroll slower than the foreground content. It adds an in-depth experience like a 3-D site, even when the site is two-dimensional.
While this has been a trend for the last few years, it is still dominating in 2021. An increasing number of website owners and businesses prefer parallax design to achieve various goals.
For instance, it appeals to the users by creating unique experiences. It grabs their attention and helps in persuading them to CTAs and forms. Without using animated images and graphics, you can create a natural depth of illusion on the website. Moreover, if the parallax effect is implemented properly, it can significantly assist in meeting the business goals, like generating more leads, driving product sales, etc.
Mobile-first experience is not a new term. It has been here for the last few years. It is essential to have a mobile-friendly website as most of the users browse using smartphones today. To further improve the user experience on mobile devices, the new trend in web design is thumb-friendly navigation.
When people browse on mobile phones, their fingers wrap around the back of the phone and the thumb takes ownership. This is the habit of the majority of users to scroll and navigate on a website with the thumb. Hence, thumb-friendly navigation makes sense to improve the way users navigate.
In such a design, the thumb of the user easily reaches the menu bar, buttons, and elements on the site. Companies that provide WordPress development services also work on creating thumb-friendly website themes today.
Minimalism is all about offering more in less, by having a clean, simple, and uncluttered web design. Also called flat design, minimalist design is one of the top trends in website design.
Apple’s website is a fine example of minimalism. It has a lot of white space, bringing the focus of the user to the main content. This year, the number of websites experimenting with minimalist design is significantly growing. Also, it is not necessary to have white space to create a minimalist design. Shopify is another example of minimalism that uses shades of dark green as background colour, and uses a minimal design with clean text.
Some of the characteristics of a minimalist or flat design are that you should not use more than three colours, the interface should be user-friendly, navigation should have some space, reduce the use of colour transitions and textures, etc.
Virtual Reality is a trending technology that is making its place in all sectors and fields, and website design is no different. Businesses are integrating VR experiences on the site to provide a human feel of the products being sold.
There are several benefits of having a VR experience in website design. For instance, it encourages the decisions of the users to buy products, entice them, make them browse more, all of which are great for boosting conversion and sales.
In 2021, the implementation of VR on websites is increasing all the more as the technology is becoming more accessible and mainstream. For example, the leading furniture business IKEA shows its customers how the sofas, beds, and other furniture will actually look in their rooms or homes. It significantly drives more users to consider the purchase.
Micro-interactions are the tiny bits of animations on a website or app that create motion when users interact with them. You might be aware of the link hovers and colour changes. Micro-interactions are based on the same concept, but these generate motion effects when users engage with the elements on the site.
Micro-interactions can benefit a website in several ways. It enhances the website navigation, makes the users engage with the content on the site, shows information about elements, encourages users to share the content, adds an emotional touch, and improves the overall user experience.
Plenty of users today prefer dark design because it reduces eye strain. This makes sense as the average number of hours per day spent on screens has increased.
In response to it, websites are integrating a dark mode into their websites. Visitors can switch between light mode and dark mode according to their preferences. Moreover, the dark designs generate an ultra-modern look to the website. It also highlights the important elements by making the surrounding elements dark.
Thanks to the advancements in technologies, three-dimensional touch can be integrated into the UI and make the web pages stand out. Having 3-D elements and interactions on a website makes it engaging, captivating, and enticing for visitors.
People find traditional websites boring and don’t feel like engaging. However, 3D designs can make the website look fresh, modern, and reveal the creative side of the content.
Neumorphism is a combination of skeuomorphism and material design. Skeuomorphism means the use of objects that mimic things in real life, and their appearance when users engage with those objects. The website design trend is being implemented by a massive number of sites today to add a 3D sense to buttons and other elements.
It provides an out-of-the-box experience to the audience with a unique and decent look and feels. Neumorphism also improves the accessibility and visibility of the content on the site.
You might have already heard about the importance of voice search optimization. As people nowadays choose to search with voice commands using devices like Siri, Alexa, and Google Assistant, it makes sense to have a voice user interface on the website.
In 2021, this is among the latest web design trends adopted by a plethora of websites. Website owners and businesses want to keep pace with the trends, and VUI can’t be ignored when voice chatbots and virtual assistants are becoming prevalent.
Voice user interfaces allow users to browse and engage with a website without using their hands and eyes. For instance, if someone is exercising or driving, he can use voice commands to make the smartphone perform tasks. In grocery delivery app development and relevant business ideas, businesses are now realizing the benefits of VUI.
For staying competitive and relevant in the online world, it is crucial to keep pace with the new trends and technologies. It not only improves the UX but also meets the growing demands and expectations. VR, voice UI, retro fonts, dark themes, interactive 3D elements, neumorphism UI, and minimalism are the current web design trends that are being adopted by a high number of websites in 2021.