Every year brings new web design trends, powering thousands of websites with a modern look and feel. The design of the websites plays a crucial role in engaging the users, keeping them hooked, improving branding, and offering a great user experience. A web design that worked proficiently two years ago might not appeal to users in 2024. That is why website owners, designers, and webmasters need to know about the latest website design trends in 2024.
According to the broad community of designers working at top brands, one thing is common in the new web designs. It is ‘realism’. The primary things in the new web design trends are having an exceptional user interface, implementing modern practices, user expectations, a communication-oriented approach, and a highly engaging feel.
Businesses and website owners can’t deny that keeping your website updated according to modern trends also plays a vital role in conversions. To help you learn about these trends and innovations, we have curated a list of 10 modern web design trends for 2024 that are dominating.
- Market Stats
- Latest Web Design Trends in 2024
- 1. Retro fonts
- 2. Parallax
- 3. Thumb-Friendly Navigation
- 4. Blur Effect
- 5. Minimalist Design
- 6. Visible Borders
- 7. Virtual Reality (VR)
- 8. Micro Interactions
- 9. Memphis Design
- 10. Dark Mode
- 11. Typographic Images
- 12. Interactive 3D Elements
- 13. Responsible Motion Design
- 14. Neumorphism UI Design
- 15. Handmade Graphics
- 16. Voice UI
- Wrapping Up:
- The market of the global graphic design industry was measured with a revenue of $41.81B in 2021 with 5.1% growth compared to the last year.
- Over 68% of digital marketing companies have to use design as a great asset for their visuals and content formulation.
- 94% of the first impressions are based on designs as per the insights performed by LevelEleven.
- While, 67% of the small and middle businesses spend their money on beautiful designs and logos.
Latest Web Design Trends in 2024
1. Retro fonts
Over the last couple of years, the implementation of retro serifs and alpine fonts has increased on websites. Such fonts add a rustic and vintage look and feel to the design. Many brands adopted the web design trends 2024, not only on websites but also for social media networks and branding purposes.
This year, the use of retro fonts is one of the hottest website design trends as more and more sites look to add curvy contours, warmth, and new-age typography. Moreover, popular designers at top brands like Spotify, Netflix, and others suggest a mix of traditional and retro fonts to become mainstream in 2024 and the coming years.
Users nowadays are used to scrolling down the pages to grab every piece of content. Design and content play a significant role in encouraging users to scroll till the end of the page. It increases the session duration, which is suitable for search engine optimization (SEO). So, a parallax scrolling experience on the website has several benefits.
For those who are unaware of this technique, it is a special scrolling experience on web pages where the background images on a page scroll slower than the foreground content. It adds an in-depth experience like a 3-D site, even when the site is two-dimensional.
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While this has been a trend for the last few years, it still dominates in 2024. Many website owners and businesses prefer parallax design to achieve various goals.
For instance, it appeals to the users by creating unique experiences. It grabs their attention and helps persuade them to use CTAs and forms. Without using animated images and graphics, you can create a natural depth of illusion on the website. Moreover, if the parallax effect is implemented correctly, it can significantly assist in meeting the business goals, like generating more leads, driving product sales, etc.
3. Thumb-Friendly Navigation
Mobile-first experience is not a new term. It has been here for the last few years. It is essential to have a mobile-friendly website as most of the users browse using smartphones today. To further improve the user experience on mobile devices, the new best web design trend is thumb-friendly navigation.
When people browse on mobile phones, their fingers wrap around the back of the phone, and the thumb takes ownership. This is the habit of the majority of users to scroll and navigate on a website with their thumb. Hence, thumb-friendly navigation makes sense to improve the way users navigate.
In such a design, the user’s thumb easily reaches the menu bar, buttons, and elements on the site. Companies that provide WordPress development services also work on creating thumb-friendly website themes today.
4. Blur Effect
Audacity and the unique attire to every frame of the design are what people loved in 2024. Blurring at the small part or to the skewed one is always contagious and unique for the designs. Designers have experimented with different intensities to accomplish what is best to showcase on the platform. Add a layer of composition and blend it with the effect of blurriness which makes the design completely different.
This crisp texture highlights only the important part, and keeps the other elements vague.
5. Minimalist Design
Minimalism is all about offering more in less, by having a clean, simple, and uncluttered web design. Also called flat design, minimalist design is one of the top trends in website design.
Apple’s website is a fine example of minimalism. It has a lot of white space, bringing the focus of the user to the main content. This year, the number of websites experimenting with minimalist design is significantly growing. Also, it is not necessary to have white space to create a minimalist design. Shopify is another example of minimalism that uses shades of dark green as background color and uses a minimal design with clean text.
Some of the characteristics of a minimalist or flat design are that you should not use more than three colors, the interface should be user-friendly, navigation should have some space, reduce the use of color transitions and textures, etc.
6. Visible Borders
Human psychology has penned down their interest in the designs which have a subtle alignment of content within the lines. In 2024, designers are more into real designs and experiences for the users. Boundaries, formats, borders, grids; are the transient foundation for any website.
A clear boundary is visible and idealistic for the user to scan different sections. These 90s designs throwback the retro and vintage look into the frame making it more classy than before. Such designs are much more focused and convenient for designers to explain their story under boundaries.
7. Virtual Reality (VR)
Virtual Reality is a trending technology that is making its place in all sectors and fields, and website design is no exception. Businesses are integrating VR experiences on the site to provide a human feel of the products being sold.
There are several benefits of having a VR experience in website design. For instance, it encourages the decisions of the users to buy products, entice them, make them browse more, all of which are great for boosting conversion and sales.
In 2024, the implementation of VR on websites is increasing all the more as the technology is becoming more accessible and mainstream. For example, the leading furniture business IKEA shows its customers how the sofas, beds, and other furniture will look in their rooms or homes. It significantly drives more users to consider the purchase.
8. Micro Interactions
Micro-interactions are the tiny bits of animations on a website or app that create motion when users interact with them. You might be aware of the link hovers and color changes. Micro-interactions are based on the same concept, but these generate motion effects when users engage with the elements on the site.
Micro-interactions can benefit a website in several ways. It enhances the website navigation, makes the users engage with the content on the site, shows information about elements, encourages users to share the content, adds an emotional touch, and improves the overall user experience.
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Along with websites, micro-interactions are also used in iPhone app development and Android app development. This year and beyond, micro-interactions will remain a trend for a long time.
9. Memphis Design
On the contrary, to minimalistic designs, more designers are running towards color blasting and fusion. Memphis designs are such a louder character of designs. They have their appealing resonance, which can’t stay dim over time.
Designers and illustrators with high taste in art, take this as a chance to put some adventure into their designs, which will be unforgettable.
10. Dark Mode
Plenty of users today prefer dark design because it reduces eye strain. This makes sense as the average number of hours per day spent on screens has increased.
In response to it, websites are integrating a dark mode into their websites. Visitors can switch between light mode and dark mode according to their preferences. Moreover, the dark designs generate an ultra-modern look to the website. It also highlights the important elements by making the surrounding elements dark.
11. Typographic Images
Typography is treated as a standalone hero under the pool of designs. It helps to focus only on highlighting words while there is a clear background. Designers use their visionary and experiment their skills with bold and subtle typographic designs.
This kind of idealistic design is very cognitive for the new entrants of business websites to achieve an order of clarity and confidence in the designs. This makes the important section captivating.
12. Interactive 3D Elements
Thanks to the advancements in technologies, three-dimensional touch can be integrated into the UI and make the web pages stand out. Having 3-D elements and interactions on a website makes it engaging, captivating, and enticing for visitors.
People find traditional websites boring and don’t feel like engaging. However, 3D designs can make the website look fresh, modern, and reveal the creative side of the content.
13. Responsible Motion Design
Motion is responsible for defining an unique element in designing but sometimes it gets confusing and harmful to the user. For people with motion sickness, it becomes worse for them with the continued animations, parallax effects, mouse hover, and high brightness. Designers have a responsibility to consider such harm while they build designs.
To handle that case, designers have used CSS media queries for the reduced preferred motions.
14. Neumorphism UI Design
Neumorphism is a combination of skeuomorphism and material design. Skeuomorphism means the use of objects that mimic things in real life, and their appearance when users engage with those objects. The new trends of website design are being implemented by a massive number of sites today to add a 3D sense to buttons and other elements.
It provides an out-of-the-box experience to the audience with a unique and decent look and feels. Neumorphism also improves the accessibility and visibility of the content on the site.
Under this technique, we come back to the old-fashioned 50-60s raw and exposed things for designing. Again in 2014, back to grapple, brutalism is combined with the digital world. In the designer’s world, this style is highly appreciated. The asymmetrical layouts experiment with different fonts, which symbolize digital brutalism.
In 2024, designers have come up with the addition of minimalism morph into this brutalism; named neo-brutalism.
15. Handmade Graphics
The presence of graphics has influenced our designing looks for so long. Every business has its unique sense of personality, so does handmade artwork and graphics. Designers can go with anything customs like scribbles, doodles, messy trends, textures, and crayons. This creativity gives the organic human touch and a surreal live experience to the users. Go and stand out of the crowd.
16. Voice UI
You might have already heard about the importance of voice search optimization. As people nowadays choose to search with voice commands using devices like Siri, Alexa, and Google Assistant, it makes sense to have a voice user interface on the website.
In 2024, this is among the latest web design trends adopted by a plethora of websites. Website owners and businesses want to keep pace with the trends, and VUI can’t be ignored when voice chatbots and virtual assistants are becoming prevalent.
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Voice user interfaces allow users to browse and engage with a website without using their hands and eyes. For instance, if someone is exercising or driving, he can use voice commands to make the smartphone perform tasks. For instance, in grocery delivery app development and relevant business ideas, businesses are now realizing the benefits of VUI.
To stay competitive and relevant in the online world, it is crucial to keep pace with the new trends and technologies. It improves the UX and meets the growing demands and expectations. VR, voice UI, retro fonts, dark themes, interactive 3D elements, neomorphic UI, and minimalism are the latest web design trends adopted by many websites in 2024.