Mobile devices are changing how we connect and operate businesses in this technology-driven world. With the emerging number of mobile device users, the hunger for mobile-friendly websites is also increasing. A massive part of web traffic mainly comes from mobile devices. As per the statistics, mobile devices generated almost 58.99% of global web traffic. So, looking at the current scenario, we can state that mobile devices have become a new digital hub that effectively bridges the gap between customers and businesses.

Therefore, developing a unique mobile web design has become crucial to driving more traffic to your website. A well-responsive and mobile-friendly website can help you gain more potential customers. It can entirely transform your business operations. But, often, business owners need help understanding the right way to mobile optimization. Therefore, to help them know, we will discuss the process of designing mobile-friendly websites, their advantages, and the principles of mobile website design.

What Is Mobile Website?

Before you jump into the benefits of having a mobile-friendly website for your business, it is crucial to understand what it is. A mobile-friendly webpage generally means a designed and optimized website for hand-held devices such as tablets, mobiles, etc.

Furthermore, mobile responsive design mainly designs a website that will adapt to the smaller screen size. A few features in the mobile web design include easy-to-follow navigation, a bigger text size that is perfect for the screen, faster download speed, and larger touch-friendly buttons. The features play a very pivotal role when it comes to catching the attention of potential customers.

However, it is worth mentioning that the world of mobile devices dominates the world of desktop devices. So, having a mobile-friendly website is much needed to cope with the current scenario and make huge profits. As per the statistics, 57% of internet users said they do not prefer a company with a poorly designed website on mobile. So, create your website correctly to offer your customers a better user experience.

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How To Design Mobile Website?

In today’s digital era, it has become essential to establish brands online to get improved ROI. Nowadays, people rely on the internet to see information regarding everything. They mostly prefer to search for everything using mobile devices because of the convenience it offers. If we look at the statistics, it is expected that smartphone users accessing the internet will reach 3.7 billion by 2025.

As mentioned earlier, the statistic showcases the importance of getting a mobile-friendly website for your business. If you already have a website, it is time to make it mobile-friendly to get a better conversion rate. But, you have to design your website the right way, which will help you stand out from your competitors. Below, we will mention the design process to make your website mobile-friendly.

Incorporate a Well-Responsive Layout

A well-responsive layout mainly enables a website to rescale itself depending on the device used to view it. It especially makes the business website adaptable to different screen sizes without creating rendering problems. As per the statistics, 73.1% of web designers think that a non-responsive design is a significant reason why visitors leave a website. Hence, ensuring that your website has a well-responsive layout is essential.

Responsive web design works perfectly for mobile devices and desktops because it rearranges itself according to appearance. Getting your hands on a mobile-optimized website helps your business drive organic traffic and adds value to the SEO. It is so because Google generally prefers indexing and ranking websites higher that are mobile-friendly. Hence, implement a responsive layout while designing your website to boost your ranking on search engine results.

Optimize the Website Loading Speed

Optimizing the website’s loading speed is one of the significant steps when designing your mobile website. Speed plays an essential part in creating a website’s first impression. As per the statistics, 47% of website visitors said they prefer a website that generally takes 2 seconds or less to load. Furthermore, it is worth mentioning that if your web page takes more than 3 seconds, then your visitor will be more likely to go to your competitor’s websites.

Furthermore, Google also considers the loading speed as a significant ranking factor. Therefore, you need to ask the developers to take the necessary steps to improve the loading speed of your website.

You can also run a website speed test on a tester to check the loading time of your website. You will find multiple free tools to verify the website speed on several real-browser-device combinations. You will not receive reports but also get actionable insights to design your mobile website.

Add Subtle Pop-up Notification

It is a fact that sudden pop-up notification is not so very pleasant for mobile users when browsing web content. The irritation gets doubled when they cannot find the cross option to close the pop-up. Therefore, the designers and developers should ensure the displayed ads appear more subtly.

Incorporating irrelevant pop-ups is a common mistake that often designers and developers make. As a result, the chances of getting mobile conversions will reduce by converting your potential customers into irate customers. A few things that you need to keep in mind are listed below.

  • Incorporate the pop-up when the visitors scroll down almost 80% of the website.
  • Try to match the design of the pop-up with a mobile-optimized format.
  • Implement CTA buttons on the displayed pop-up to be actionable and clear.

Implement the Viewport Meta Tag

Incorporating the Meta tag allows web designers to control the viewport width and scale to make your website sized appropriately for different devices. The role of the viewport meta tag is to instruct the browser to resize the website’s width according to the device’s screen.

Remove Unnecessary Things From the Website

Web Developers must ensure that your website is free of unnecessary things. They should provide only some of the functionalities on the same web page. It creates so much confusion for the users and makes navigating hard. To offer a great user experience, you should keep one thing in mind: your mobile website needs a minimalist and clean design, making your website simple to navigate.

Run Your Website On Real Mobile Device

One of the most effective ways to understand your web page will deliver an improved user experience is by testing it on real mobile devices. This step is essential to spot any discrepancies a user might encounter while using your website on their mobile device. Various tools are available on the market that will help you run your website on real devices for free.

Update Website Content Very Carefully

When you start designing your mobile website, don’t ignore the importance of web content. It is crucial to create and update the mobile content for your website with a specific approach. You can consider the space limitation on a smaller screen to ensure only important content is significantly displayed and A/b tested if necessary.

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What Are The Benefits of Mobile Website Design?

In today’s high-tech world, mobile devices have become inseparable as we use them for different purposes. Therefore, the number of mobile users continuously increases with the passing days. As mobile devices offer flexibility, people always find mobile-friendly websites. As per the statistics, 61% of internet users generally have a higher opinion of businesses with mobile-friendly websites.

Having a mobile-friendly website not only helps you to reach a wider range of audience but also helps your company to stay ahead of your competitors. In addition, when you make your website mobile-friendly, you can offer an improved user experience to your visitors. Apart from these advantages, a mobile-optimized website can benefit your business in several ways. Below, we will mention the undeniable perks of having a mobile-optimized website for your business.

Increased Sales

As having a mobile-friendly website helps you to get in touch with a broader range of customers, your company will encounter an upsurge in its sales. People are indeed more likely to purchase products or avail services from those websites that are mobile-optimized. According to statistics, 80% of smartphone users are more likely to purchase products from companies with highly responsive mobile websites. Hence, this is considered a very effective marketing strategy to drive the customers’ attention to your website.

Improved SEO Ranking

The mobile-friendliness of a website plays a very important role when it comes to SEO. A mobile responsive website is one of the major ranking factors of Google. Simply put, a mobile-friendly website with a highly responsive design will automatically rank higher on search engine results. As a result, it helps your business improve visibility so that your website gets noticed by your potential customers.

Make Social Media Followers Your Real Customers

As you can display the URL of your website on your every social media handle, you can easily catch the attention of your followers. You can advertise your products and services on social media and encourage your followers to buy them. When your followers click on the URL of your website, you will get traffic if you have a mobile-friendly website. As we have already mentioned, mobile-friendly websites drive more sales for your business, so there is a high chance of converting your followers on social media into real customers.

Mobile-friendly Websites Generally Load Faster

In the age of immediate gratification, the speed of your website is ultimately paramount. With the higher processing speed of mobile devices, the mobile-friendliness of a website has become a key to the success of a business. As per the statistics, 40% of visitors abandon a website that takes more than 2 seconds to load. Therefore, you will lose potential customers if your business does not have a mobile-optimized website that loads faster.

Offers You A Competitive Edge

Even knowing the importance of mobile-friendly websites, many businesses still only have desktop websites. So, you can grab the opportunity to outperform your competitors by having a unique mobile-friendly website. In addition, you can offer your customers a personalized user experience if you have a mobile-optimized website.

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What Are The Principles of Mobile Website Design?

In today’s era, most people prefer to visit online platforms using their mobile devices. Considering this, Google announced mobile-friendliness as a major ranking factor in search engine results. As per the statistics, 80% of top-ranked business websites are mobile-optimized.

Therefore, businesses have realized they can no longer ignore designing a mobile interface for their website. Also, online competition has become boisterous, and if your business does not have a mobile-friendly website, you can lose your prospective clients. So, the best practice is to start with a ‘mobile-first design strategy for your business website. However, here we will shed light on a few principles of mobile web design that you must keep in mind.

Principle 1- Craft a Solid Hierarchy of Information

Remember, mobile users are generally very goal-oriented. During their visit to your website, they will expect to quickly find the exact information they were looking for. We all know that people do not have much to read your website content line by line, so they scan the web page instead.

For this reason, good scannability is one of the necessary principles of mobile website design. You must be very selective about all the information you want to showcase on your website. Always make sure to keep relevant and important information on your website. Special attention to website navigation design should be given to separate the content from the navigation option.

Principle 2- Make The Navigation Predictable

Navigation on mobile websites should be more intuitive as compared to desktop websites. Users should identify how to navigate the mobile website when they visit your website. Intuitive navigation can surely be achieved using recognizable design patterns such as hamburger menus.

You must also select an easily recognizable icon to have improved user engagement. Another crucial thing is that the menus of your mobile website must contain a high-level overview of your offered services and products. Also, you can take ideas from UX design trends to implement common patterns that will fit the entire context of your design.

Principle 3- Keep Mobile Menus Simple and Short

An extensive menu will work perfectly on your desktop website. But, when mobile users visit your website, they won’t have much patience to scroll down a list of options to get what they want. Therefore, it is very necessary to have very few items listed on the menu option to offer an improved user experience. Make sure to highlight only the major categories on the menu option to help your users easily explore your website.

Principle 4- Keep the Forms Sweet and Short

Users generally find it irritating when filling out forms during their search from a mobile device. Therefore, sometimes, they opt for a laptop or desktop. For this reason, it is very crucial to ask for only the necessary information to finish the task.

When it comes to a newsletter, ask for your users only name and email address. In fact, it is crucial to keep the number of form fields to a minimum for the payment forms. You can auto-fill the address of the users depending on their geographical location. You also can use the inline validation option to instantly validate the user input in real-time.

Principle 5- Use Simple Mobile Friendly Page Layout

User attention is one of the most valuable resources that must be allocated accordingly. During the designing process of your website, you have to give more priority to simplicity. It is so because simple layouts are much better and work perfectly on small screens. When we talk about the layouts of mobile websites, then the one-column layout is perfect for having a clean layout. Also, remember that each image and text you will use must bring value to the visitors. Also, do not use the horizontal scroll as it fails the mobile-friendly test of Google.

Principle 6- Make the Search Site of Your Website Visible

If the search is the main thing of your mobile-optimized website, then make sure to showcase it prominently. It is so because it can be the fastest way to discover for visitors with high intent to convert. It is worth noting that the users who land on your website to get specific information will surely turn to the search. Therefore, the search option of your mobile website must be easily accessible to your visitors. You can position your search option near the top of the homepage of your website.

Principle 7- Make Sure The Website Is Easy To Read On Mobile Devices.

Selecting the appropriate type-styling will ensure the visitors can read the text and the information displayed on your website. You need to ensure that your website’s font size is 16px. Though, it does not mean that you cannot experiment with the larger font size or smaller font.

But, it is recommended to select a baseline for all types to ensure other styles are consistent. Apart from that, you also have to ensure that the text lines are not much longer. Otherwise, your visitors will encounter difficulty in retaining information from your website. You can choose a typeface that will look great on mobile devices. Also, give priority to the color contrast as well to improve readability.

You must identify the content visitors will look for whenever they land on your website. Make sure to put the content center and front on your website layout. Then, you need to check if the content is easily readable and accessible on your site. Otherwise, your visitors will visit other websites they find comfortable navigating using a mobile device.

Principle 9- Grab the Attention Of Your Visitors With CTA

Calls-to-action is a very important element of any mobile web design. Unlike desktop users, mobile device users know why they land on your website. So, the CTAs of your website will make it easy for them to find whatever they are looking for. Ideally, you should place the CTAs using different fonts and color contrast to make them stand out. This step is important so that you don’t lose any visitors just because of the poor navigation options.

Principle 10- Avoid Pinch-To-Zoom

Visitors generally get irritated when they zoom in to see an image or read a text. This way, visitors can overlook important details of your services or products. So, you must develop and design your website, so visitors do not need to change the font size.

Principle 11- Follow the ‘F’ Pattern Design

It is said that people generally skim across the screen of the computer in an ‘F’ pattern. People mostly check the website’s top and left sides of the website when they first land on a website. So, when you develop your mobile website, design it smartly, considering several techniques.

Principle 12- Make Mobile Experience Touch-friendly

You must ensure that your website can be easily used with only an index finger or a thumb. When you use only one finger, it demands a wide area where the visitors can click for the desired action.

If your website contains a series of icons for social networks, make sure to have larger icons. Otherwise, the visitors may click on the wrong icons, which will help irate your users. Hence, you have to ensure every tap target area is 44px for the visitors to get a convenient tap-target size.

Principle 13- Button Spacing

It is a very common for an individual to tap on the ‘reload’ button when they try to tap on the ‘submit’ option. It happens because the thumbs of humans can be inaccurate at pointing sometimes. Therefore, you should not place the buttons of your website too close to avoid problems. Also, it is advisable to avoid minute fonts and minuscule fonts. Instead, use elements that are easy to size and click.

Principle 14- Avoid Pop-ups on Mobile Websites

Generally speaking, pop-ups are very useful and are simply fantastic. But most visitors generally get frustrated with the pop-ups, especially when navigating the mobile website. Therefore, it is better not to use pop-ups to offer a great mobile web experience. But, if you still want to use it, then make the numbers of the pop-ups very low.

Principle 15- Mobile Website Load Time

Remember, your visitors care about the speed of your website the most. The longer it takes to load the content of your website, the higher the chances of losing potential customers. Therefore, evaluating your website performance and eradicating the objects that increase the loading time his advisable. Fancy animation, high-resolution videos, and pictures can affect your website loading time.

Principle 16- Make It Simple To Get In Touch With You

Mobile users must have a click-to-call option on your website. You also need to feature a contact form so visitors can quickly contact you. It will also be very beneficial to put a FAQ section to help your users find answers to their questions.


Developing mobile web design requires a lot of research and consideration. Just like any other thing, you have to mix and match ideas to put them together to make a great mobile-friendly website for your business. This guide has mentioned almost everything you need to know before designing your website. You can follow the above principles to ensure a great mobile web design. Identify the unforeseen flaws with the help of these principles and ensure a great user experience.

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Digital Marketing Manager

Driven by a deep curiosity and a thirst for knowledge, Mann constantly seeks to uncover the latest trends and innovations in the tech industry. His ability to dive into complex concepts and distill them into engaging content sets him apart as a reliable source of information for his readers.

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