Years ago to click beautiful and stunning pictures, we needed a high-end DSLR camera to do the job for you. However, later on modern smartphones that comes installed with amazing camera features replaced DSLR significantly. Even in terms of video editing, till five years ago, we use to download the videos from our digital camera to a laptop or a computer in order to edit them using certain software applications. However, today even that tedious and time-consuming task has been successfully ruled out again by our most dependable device, i.e. smartphones. Can’t image life without it, duh?
Pretty well, these modern day mobile phones easily rein over most cameras of primary & secondary segment. There is absolutely no need of transferring files to another device/computers/laptops, with the presence of some cool video editing mobile apps available for both Android & iOS smartphones. These apps are gaining more and more prominence with each passing day.
How it started?
Well, as we entered 2012, it was Instagram photo editing mobile app grabbing all accolades for being one of this hottest social media platforms of that year. At that time, we did dream of having a top-notch video editing & video-recording app as well, and thankfully, today there is not one but many such mobile apps available at our disposal. They do a brilliant job in the landscape of video editing and inspire others to come up with their own video editing & recording one and make a mark in the arena.
Now, if the idea of creating your own video-editing mobile app has come to your mind, then first you need to explore a bit about the basics. So, let’s begin.
How many types of video editing & recording apps?
Well, this segment can be divided into three major categories. They are:
- Video editing apps
- Video recording apps
- Apps doing the job of both recording & editing functions.
Markets Statistics related to Video-editing mobile app
An exponential growth in the graph of online video viewers was noticed since the time smartphones came with the functionality to play videos in its small screen. As per a study carried out by PointsGroup, between the period of 2012 to 2014, an increase by 400% was registered in the mobile video views, while it was also found that 50% of the global video viewing took place on mobile devices.
Meanwhile, the video editing mobile app industry has been here since some time now and most people today prefer opting for video editing solution via a video editing mobile app as it gets the task done quickly.
Among the many wonderful video editing apps out there in the market, there are a few that have managed to be on top, with one among them being Magisto, a brilliant video editing mobile app solution.
Story of Magisto
This video editing mobile app works wonders for automated video-editing as well as storytelling, focusing on both consumers and businesses. Founded by Dr. Oren Boiman (CEO) and Dr. Alex Rav-Acha in 2009, Magisto was earlier called SinghtEra, and the idea behind its origin was creating videos pretty easily and quickly, contrary to what was the case with then video editing process, which was immensely time-consuming.
Then it was in 2010 that Magisto received funding of $5.5 million from Magma Ventures and Horizon Ventures Partners. It was then on September 20th, 2011 that this video editor mobile app was publicly launched in the market as Magisto. Since its release, the app received massive response from the market and just within the span of two years, it reached five million users, whereas in 2014, the firm declared that it reached 20 million users and each month it was gaining two million new users.
Create your own Video editing app like Magisto
Out there in the app market, there are many video editing mobile apps as Magento. They were all created from ground-zero & still they made to the top, and also got funding of million dollars. There is even Vine, another video-editing app that made a huge success and was later bought by Twitter, another social media giant.
So, with examples of so many apps like Magisto, Vine & clips making it to the top, then you must not be scared to turn your idea about creating a video-editing app into reality. Better give that a go as you may never know that your app may become the next most popular video-editing app. After all, creativity and uniqueness is all that you need.
Meanwhile, the competition out there is high, so how do you exactly create a video editor mobile app that successfully captures the attention of your target audience quickly. Here let’s find out.
Key aspects to consider while creating your own video editor app
What is the idea for your app?: When new to the mobile app arena, the planning part and development part could be really dreadful. Hence, ensure that you implement your idea well and do enough research in prior, as you will require knowing lot many details.
Who will be your target audience? Rightfully, just everyone. After all, everyone today love making nice funny videos to share with their friends on social media channels. Hence, basically the target would be this young, fun-loving, energetic & socially-active lot. So, your video-editing app should be ultra-modern and thrilling, packed with all fancy and exciting features to catch the eyeballs of the youth pretty instantly.
What kind of features to include into your video editing app? Well, this section in particular will be covered in-depth in the later part of this blog, but to start with, it is better to not begin with a fully-functional app version.As your app is being developed, the interface should be kept intuitive. After all, no one likes going through various steps of guide to just use one feature or any other. Now same goes with the app functionality and it is a better idea to begin with the MVP version.
As you start, allow your users to first get acquainted with the app. Once they get used to your app, then consider their feedbacks and suggestions seriously. This way, you will gain an idea about the new features which would boost the overall success of your app. Also, the app functionality must fit your app purpose. Like, make sure the app is easy to use and fun.
Make it unique: This is yet another important app feature. So, as you build a video editing app, make sure you are not copying the already existing app solutions. Even though people prefer cloning a successful mobile app & enter the very same market, but looked closely they are actually not entirely duplicate. While entering with the same service in the same market, they do it differently.
Same way, in case of your video editing mobile app idea, ensure it is unique, different & recognizable. By different, we don’t mean to offer your own filters, rather consider adding broadcasting & streaming or even trying to implement VR and AR feature.
What about the monetization? Next comes monetization. So, most people these days create an app to make money. Now having your own great idea, working hard on it, researching a lot about the idea, and hiring top-class mobile app development firm to create your app, now what?
Well, certainly your app must make money, but while you do so, it may also lead to your app failure. For instance, imagine that you are recording a video of your kids or maybe a captivating view of Niagara Falls in US and suddenly there is a full-screen ad banner popping up. By all means, this will leave you irritated and frustrated because the ad will ruin your video.
Hence, in-app purchases and a paid feature will be a more sensible option in terms of app monetization. In fact, this will be a well-judged move.
Integrate with Social Media: Social Media Integration is the most crucial feature in any video editing app. After all, once the people have created those nice and funny videos, they would like to instantly share them on Instagram, Facebook, Twitter, etc. isn’t it? Thus, do provide to them this instant feature. In fact, it’d be better to add as much social media in your video editing app.
Once you have taken care of these critical aspects, next let’s focus on the features.
What features to include in your Video editing mobile app like Magisto?
Well, in case of basic features, there will be two panels:
- User Panel
- Admin Panel
Now let’s explore them further.
Feature of User Panel:
Features of Admin Panel:
Real-time Reports & analytics: From here entire report related to your app and user data can be managed using a few APIs that will fetch real-time data from servers like count of users with the paid/free-subscription, how user creates video and the count of users that shared the video on the public timeline, count of downloads, etc.
Integrate Payment Gateway: By integrating payment gateway, you can allow your users to make easy online payments for subscription and in app purchases. Multiple payment gateways can be integrated to make the process a lot convenient for your app users.
Edit old or recorded videos: Ensure that the app you create has this functionality to work with the already recorded and old videos via the mobile app.
Sound effects: Ensure that you integrate your app with this feature where users can add a soundtrack, or add their voice to video, and also offer audio filters, such as storm, rain, etc.
Filters & stickers: Comparing the prominent video editing mobile apps out there will make you realize the important of many stickers & filters in any video editing app out there.
Fragments combination into a single file: This way you will allow your app users to create videos from exciting trips, vocations or make presentations for work, same as they would in a professional video editor app.
Artificial Intelligence: It can do wonder if you can integrate AI technology in your video-editing app to auto-pick up videos & images to create a movie. Through AI, videos & images can be recognized & picked up with intelligence.
Meanwhile, as you develop an app, you need not be limited to this feature-list, like you can even use your own creativity and add a feature if you think that can make a whole lot of difference to your app. Simply choose less but choose well, at the initial level.
Which are the best Video editing mobile apps available in the market?
Here, we have talked about some of the best video editor apps available out there for iOS & Android platforms. They will help you understand what kind of features make an app impressive and hit among users.
Viva Video: Considered as best alternative to the iMovie and apps as Magisto, Viva Video is developed by QuVideo Inc. It works on Android, iOS & Windows platforms. This app offers many stickers, filters, text schemes, themes & transitions for further processing. However, it was noticed while using this app that the user interface can be further improved, as during the use, it was quite inconvenient switching between various menu sections for several tasks. Meanwhile, the app is available for free and there is a premium version available which enable the users to shoot unlimited videos & remove the watermarks.
Magisto: Presented by Magisto Ltd. This app is one of the greatest Instagram video editor app and it works best for the one who lack time or dislike editing their own videos. So, Magisto works on both Android and iOS platform, and in case of Magisto, the editing logic is implemneetd on a backend, which is the reason this app doesn’t enable its users to cut to edit video files. Here, a user will simply pick a theme and the rest will be done by the app itself and the user receives a ready-made movie.
iMovie: This Apple video editor mobile app is available for free. This is one among the Apple’s flagship products created by AVFoundation. Few of its best features include ability to add animated soundtrack & title to video, as well as 14 templates for the trailers that were designed by the renowned movie producers. The updated version of the app offers its users a new feature that can slow or speed up videos as well as easily extract audio with further ability to edit it.
Quick Overview – “What users really like about this Apple app is that it allow its users to store video clips created by them using iMovie in their library or they can also transfer the videos throughout different Apple devices using iCloud Drive or Airdrop. After uploading the video to cloud, users can then finish editing it, using iMovie on their MacBook or iMac.
Splice: Created by GoPro Inc., Splice is one of the best app in the arena and best part is, it is free. This basic here powerful video editor app enable its users to record videos, add greetings & heading to the movie they film recording their voices. It also synchronized the sound effects with actions on screen.
Quick Overview – “This amazing video editor software tool allow users to make home video, work project presentations/ documents through its simple & minimal features. It provides its customers with sound effects, wide-ranging filters and also filters imitating various objects.
Next, let’s find about the team you require for the app development process.
Required Team Structure:
The process of Magisto-like mobile app development is pretty extensive, thus to have your team in place is crucial. Hire the services of top Video-editing mobile app development company to develop an app that is of great quality and feature-rich. Your mobile app development team for Magisto must comprise of:
- Project Manager
- Android Developer, iOS Developer, Back-end App Developer
- UX/UI Designers, Graphic Designer
- QA Testers
Next, it’s time to find the cost to develop such an app
How much does it cost to develop a Magisto-like Video-editor mobile app?
On the basis of the number of hours invested, features and technologies involved, you can determine a rough estimate of Magisto-like Video-editor mobile app cost. The cost depends on various aspects, such as:
- App complexity & number of hours invested
- The region of the app development center
- Chosen Platform (iOS, Android or both)
Now, the cost to create such an app can be as high as the number of integrated technologies. However, an app with reasonable features is certain to cost somewhere around $10,000-$30,000 for single platforms. In case, you choose to develop for both platforms, then it may go up to $45,000.