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Designing with speed and relevance has become an imperative skill for any creative professional. However, to keep pace with the ever-changing culture while advancing their passion for creating exclusive visual content is exasperating at the same time. 

To ignite creativity and continue to create engaging images, new tools are available in the market. These tools not only contain content collections but also leverage creative professionals to use pre-built customized templates. Yes, we are talking about Picsart! 

Picsart is one of the leading AI editing tools introduced for creative designers. The tool leverages creators to create captivating and relevant images and videos in no time. The article here is contributed to share the guide to develop apps like Picsart.

What does the stats say?

Did you know that a well-designed website can enhance conversion rates by 200%?

Yes, after the survey of 65% of companies, they have experienced increased sales after optimizing the designs of their websites. Moreover, 83% of the conversion rate was seen by the companies who allocated 10% of their budget to UX. 

Global UX services market value reached $2.59 billion in 2022 which reached $3.50 billion in 2023 and is expected to grow to $32.95 by 2030.

Organizations are increasingly adopting generative AI to smoothen and fasten their process. It is also helping creative professionals to create limitless designs in minutes. Around 65% of organizations are using generative AI, which makes it worth $741 million this year. It is further expected to grow by $13.94 billion by 2034. 

Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs

Designing is an inevitable construction of a plan. It is the paramount part of executing the project. The design offers a visual solution to a problem for people. That said, designing isn’t optional! Those who understand why designing should be taken seriously, are the ones that strategize designing.

Integrating design into their core strategy ensures the engagement of the users while experiencing unprecedented growth. 

Driven by technologies and personalization, Picsart is an exceptional design tool to meet superior user experience. We have mentioned features of Picsart that make the tool effective and the preferred choice. 

The absolutely easy-to-use AI photo & video editing tool offers innumerable features that make images and videos professionally captivating. Picsart contains comprehensive tools ranging from templates to personalized posters. Let’s dive into its features to elevate the editing and printing experience.

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Features to Integrate in an App Like Picsart

1. Canvas

The user-friendly virtual workspace that facilitates arrangement, and positioning of elements within the project, merging them and creating complex compositions. 

2. Templates

Pre-designed layouts that leverage creators to professionally craft designs. Every template can be customized providing flexibility to adjust colors, rearrange elements, and apply artistic effects.

3. Stock Images

In order to develop an editing app like Picsart, your software must have a comprehensive library of visuals. The feature must also allow users to upload their images hence it must contain relevant storage for seamless integration. 

4. Editing Capabilities

To create a versatile and powerful application like Picsart, understand the features mentioned in the table.

FeatureProperty
Position ChangeAdjusts image position.
RotateRotate the image to the desired angle.
ResizeAdjust image size.
FlipTurn the image horizontally or vertically.
AlignAlignment of Image with the canvas.
CropAchieve the desired composition of the image.
OpacityControl transparency.
Blend ModeAlter image appearance by blending layers.
EffectsOverlay & filters to add depth, vibrancy & mood.
Remove BackgroundOverlay & filters to add depth, vibrancy & mood.
EraseErase selective parts of the image.

5. Text

Similar to image editing, texts can also be added and modified. Picsart allows creators to change position, rotate, align, resize, color, and align texts. 

6. Shapes & Background

Picsart allows creative professionals to add shapes to images of any kind. The shapes can be modified as per requirement like the text and the objects. Background too can be customized on the canvas of the app. With simple clicks, users can change the background color, gradient, or change the entire image.

7. Video Editing

Picsart also renders video editing capabilities for professionals. Its advanced editing feature is integrated with a multitude of tools and functionalities for impactful and professional video development. In other words, creative professionals can:

  • Seamlessly customize the video to give it a consistent look and feel. 
  • Optimize video format and resolutions for a smooth editing experience.
  • Navigate and access numerous intuitive tools to make video engaging.
  • Exercise advanced editing with features like animation, green screen effects, and audio editing.
  • Make improvements by staying updated with the latest features offered by Picsart.

Also Read: How to develop Salon Booking Mobile App

Why Should You Develop An AI App Photo Editor?

Did you know that the Picsart app has over 150 million active users to date? Moreover, 800+ edits are recorded every second on this editing application.

You can easily imagine the popularity of the application nationwide. Around 200 nations use this application because of multilingual support and generative AI technology embedded in it. In addition to these impactful stats here are some advantages to help you understand why it is beneficial to invest in an app like Picsart:

Scalability

Certainly, when you have multilingual support in your application you cover worldwide artists to use it. This helps in more usability leading to continuous growth and scalability of the application.

Recognition

When your tool is powerful and is accepted by many your brand gets recognition parallelly. With continuous enhancements and new creative feature integration, your brand becomes popular in providing a perfect tool for creative professionals. 

Insights

When you deploy your photo editing application on popular platforms, you get genuine feedback. Also, AI integrated within the application captivates user preferences & behaviors which helps in continuous improvements.

User Retention

When you provide advanced features in your application like automatic enhancements, creative filters, and added tools to develop images or videos like a pro, you captivate more attention. Happy customers tend to stick with the application they are comfortable with and recommend others to use the same, which improves retention rates & engagement. 

Multiple Capital Channels

Adding different payment methods like subscription models or in-app purchases, users are free to use whichever mode they are comfortable with. For advanced feature use, you can use the monetization methods to generate revenue. 

Read More: Beauty App Development: Cost and Key Features in 2025

Understanding the Development Process Involved in Building App Like Picsart

Developing a Photo Video editing app like Picsart involves a step-by-step process that goes from planning to testing. Here is a guide to developing a successful photo editing app like Picsart.

Development Process for Building App Like Picsart

Step:1 Concept Building

Before building your plan for video editing app development, you must research the market well. You must pen down the pain points of the users and try to solve them with your product. The research will also help you define the features, UI, technologies to integrate, and its capabilities. 

Step:2 Designing

After understanding the time and budget needed to develop a feature-rich and AI-integrated app like Picsart, it is time to design it. Wireframing or creating a prototype will help define the structure of the application. This stage also helps in gathering relevant feedback for the app and making necessary improvements.

Step:3 Technology Integration

To ensure that the front-end features run seamlessly, it is important to incorporate right technology tools. Languages and frameworks like Flutter, Java, Kotlin, Python, Rust, PhP & more make applications run seamlessly on any device.

Step:4 Quality Check

Testing, testing, and testing! The key to smooth application movement is to check all its features and functionalities. The development is incomplete if you haven’t tested every bit of your application before deploying it in the market. 

Step:5 Launch

Once you are through with the testing for performance and compatibility, it is time to launch your product in the market. By submitting the application to popular stores: Google Play Store and Apple’s App Store you can attract potential users. Ensure to add its unique features, screenshots, and relevant marketing materials. 

Step:6 Maintenance

To ensure the scalability of the application it is important to release continuous maintenance and support. Regular bug-fixing versions contribute to uninterrupted performance and increased customer satisfaction. 

Cost to Develop a Picsart like App

Developing an AI-integrated app like Picsart requires an expert team or collaborating with an AI development company. Since every company offers different quotations for developing an app, you can always take multiple quotes from companies to compare and get the best one done within your budget.

However, to give a rough estimation, the cost to develop a mobile app like Picsart may be around $15,000 to $200,000. 

The cost of photo and video editing apps depends on the number of integrated advanced features, technology built, complexity, and time involved. 

Simple or basic editing applications may range from $15,000-$50,000. On the other hand, complex and more advanced & feature-rich application development may cost from $65,000-$120,000 and $130,000-$200,000.

Alternative Application Like Picsart To Consider

Below are a few applications that offer images and video editing seamlessly. You can compare all and find out the pain point to overcome that through your product.

Alternate Photo Editing AppsAvailabilityDownloadsRatings
FacetuneBoth Android & iOS50M+4.3
FotogenicBoth Android & iOS5M+4.8
LightroomBoth Android & iOS100M+4.5
LensaBoth Android & iOS10M+4
PixlrBoth Android & iOS50M+4

Future of Applications Like Picsart

With continuous innovation and adaptability of change, the design industry is reshaping its direction and methods to design images and videos. Certainly with time more sustainable and eco-conscious designs will take charge. Hence, it is recommended for productivity app development companies to transform their ideology into sustainable design.

Additionally, simplicity and minimalism will be the most favored with acknowledgment of human-made elements/environment. Cultural and global influences will always enhance designing and unfold creativity among the professionals displaying cross-disciplinary collaboration.

Technology integrations like AI, generative designs, IoT, blockchain, and other smart designing methods will continue to rise and make designing much smarter images and videos. 

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Frequently Asked Questions

1. What is the AI Photo & Video Editing app Picsart?

Picsart is a popular AI-powered photo and video editing application that allows users to edit images, create collages, apply filters, remove backgrounds, and add AI-generated effects. It offers a wide range of tools, including AI image enhancement, object removal, and creative overlays. 

2. What are the factors that affect the cost of developing an AI Photo & Video Editor app like Picsart?

Several factors influence the development cost of an AI-powered photo and video editing app like Picsart, including:

  • App Complexity & Features
  • Platform Choice
  • UI/UX Design
  • AI & Machine Learning Integration
  • Third-party APIs & Licenses
  • Development Team & Location
  • Testing & Maintenance

3. Can you share the best monetization strategies for developing a photo and video editing app?

To generate revenue from a photo and video editing app, consider these monetization strategies:

  • Freemium Model for free premium tools.
  • Subscription Plans for exclusive features.
  • In-app purchases for premium stickers, filters, effects, and editing packs.
  • Ads & Sponsorships for sponsored content.
  • AI-Generated Content Sales to purchase AI-generated graphics, templates, or animations.
  • Cloud Storage Plans for saving and retrieving edited projects.

4. How much time does it take to develop an app like Picsart?

The development timeline depends on the complexity of features, team size, and development approach. Typically:

  • Basic Version: 3–6 months (basic editing tools, filters, and UI/UX design).
  • Advanced Version: 8–12 months (AI-powered effects, cloud storage, real-time editing, video editing).
  • Enterprise-Level App: 12+ months (AI-driven automation, ML-based recommendations, AR effects, extensive integrations).

5. How much does it cost to maintain an app like Picsart?

Maintenance costs depend on various factors such as server costs, updates, security patches, and new feature implementations. On average:

  • Basic Maintenance: $2,000–$5,000 per month (minor bug fixes, performance optimization).
  • Regular Updates & AI Model Improvements: $5,000–$15,000 per month.
  • Scaling & Cloud Storage Management: $10,000–$50,000 per month for high-user bases.

6. What are the things to consider when developing an app like Picsart?

  • AI & ML Capabilities
  • User-Friendly UI/UX
  • High-Performance Processing
  • Cross-Platform Compatibility
  • Data Privacy & Security
  • Scalability
  • Community & Collaboration Features
THE AUTHOR
Project Manager
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Priyank Sharma is a tech blogger passionate about the intersection of technology and daily life. With a diverse tech background and a deep affection for storytelling, he offers a unique perspective, making complex concepts accessible and relatable.

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