About ZEE 5
Built for entertainment and media enthusiasts, Zee5 application offers users a user-friendly platform to enjoy video content seamlessly. The video streaming platform offers TV shows, movies, and original web series in 11 Indian and a few international languages.
Binge-Watching Shows from One of the Largest Entertainment Groups Is Just a Tap Away
In the competitive space of on-demand video streaming, Zee5 has made a space for itself with a user-friendly interface and exciting feature-set. The content choices and what goes on in the app play an equal part in where the app is today.
In quarter 2 of 2021, Zee5 ranked second in the entertainment network in India.
Managing the massive traffic of 600 million global users weekly isn’t easy. One needs a robust tech stack to work with it. Octal IT Solution helped the client with a reliable tech stack, making managing heavy traffic easy.
Major Challenge
In the competitive market, it is difficult for the application to compete with the established players. To survive the competition, they needed to offer users a unique experience on the application to retain them.
Simple Solution
To provide the best user experience, the app offers a seamless video streaming solution. The interface is quite simple, which makes navigating through the content quite fun. Personalized recommendations are another factor that sets it apart. Although other platforms too, offer similar features, the recommendations here are much better and intuitive.
