The internet of things (IoT) has been making news headlines for quite some time now, offering myriad and a great opportunity to enterprises and it is certain to be bigger in the coming times. Ever since the emergence of the mobile revolution, IoT is presenting a plethora of possibilities to businesses and consumers.
You may get surprised learning the fact that 451 Research which took places sometime in July last year came up with the fact that 65 percent of enterprises were already using IoT technologies. In fact, it’s predicted by renowned research firm Gartner that there are going to be around 20 billion devices on the IoT by 2020, while IoT product and service suppliers are supposed to generate $300 billion+ in revenue. Now that’s going to be around 30-fold increase over 2009, the memorable year when the research agency calculated that 900 million connected products were produced.
Audi introduces “Fit Driver”
Just recently the automaker firm Audi offered an interesting IoT application, named “Fit Driver.” The system gets connected to the vehicle and biometric sensors, so it becomes easier to monitor drivers’ heart rates, skin temperatures, breathing rates and a lot more.
Never mistake hype for traction
However, to connect devices, bring together sensors, machine to machine communication, connectivity, cloud storage, processing and analytics, and machine learning to transforming business models and processes needs thorough planning and strategy from Internet of Things Development Company. Meanwhile, it is vital to keep in mind that IoT is a long expedition and it is necessary to move forth steadily. Begin by recognizing your goals, prioritizing your options and analyzing your market so to offer right set of Internet of Things (IoT) solutions.
So, let’s find out the right way to make your IoT product a hit:
As soon as you have the idea ready, it is the right time for creating a prototype and a marginally sustainable product. Analyzing and understanding the needs is essential to answer questions around insights, performance, and costs. While preparing a robust IoT strategy, it is necessary to chart your requirements with technical strengths and this way your IoT solution becomes successful.
Prototyping is the key
Prototyping is the need of the hour for the success of an IoT product, thus before you put in all your savings into the development of the product, it is suggested to invest resources to prototype expansively. Now, for instance, you must have seen Snapchat’s new Spectacles, and they might look to simple to you. However, it took around a year of prototyping for the company. Snapchat CEO Evan Spiegel asserts, “We’re going to take a slow approach to rolling them out. It’s about us figuring out if it fits into people’s lives and seeing how they like it.”
Hence, prototyping is the best way to make the customers happy and satisfied. However, it is also necessary to test for user desire, the hardware’s materials and costs and how easy the product is to use.
Customer Experiences Matter the Most
As Internet of Things is being discussed, you know that it is mainly about connecting the world. Before taking up an IoT project, keep it in mind that you need to make best efforts to make the customers happy. Find everything about your customers’ requirements and plan accordingly to meet them. At the same time, make the best efforts to enhance the customer experience instead of focusing on monetization of the product. It is always better to put the energy in the improvement of customers’ lives and to earn their trust.
Production costs mostly go higher
In most cases, it happens that companies over promise with limited resources in hand and this leads to the failure of most promising projects. The cost to produce hardware at the scale most goes overboard, and this comes as a big shock for the entrepreneurs. One must always keep in mind cash runs out faster than you imagine.
Integrating security is essential
Security is a critical aspect considering the access personal data, financial data or healthcare information, apart from access to significant and confidential information. This makes IoT data security highly vulnerable point, and an even slight bit of carelessness goes onto cost probably billions. Thus, security of data is primary, and it is advisable to stay abreast on encryption and security technologies as that reduces the risk of a data breach.
With IoT products seem seamless, however, such kind of IoT devices needs to be connected to a smartphone or the web, and this long process usually bore the users coercing them to quit midway. However, no IoT device works without a safe and dependable connection. This way software plays a big role in the user experience. So to make the hardware easy to understand, the software must be supportive.
User-testing is the need of the hour
Prototype alone is not going to entice the users as it is crucial that the product is handed to the right people to get early feedback. It’s usual to generate an emotional side for your work, however never shy away to share a product which is not perfect. After all, it is never bad to gather some useful information.
Begin by testing setup and installation, apart from the user experience, messaging and design. Bring it out to test users before it is released out there. A lot of testing may require money, but hardware recalls are way costlier.
Dealing with IoT products is certainly an intricate job. However, one can’t think of switching off IoT devices. IoT development firm must offer 24/7 support 365 days to ensure IoT devices function smoothly providing seamless and great user experience.
Manage Big Data with IoT
Internet of Things provides a smooth and constant flow of data with the information being able to transform every kind of business, helping the stakeholder and making intelligent decisions. However, as you need to manage the vast amount of data, it might seem tough. So, it is crucial to harness this valuable information, analyzing it and generating profitable results.
Make your IoT product scalable
Research from Juniper shows that the number of IoT (Internet of Things) connected devices will increase from 13.4 billion in 2015 to 38.5 billion in 2010, which marks an increase of over 285%. This number brings in light the criticality of scalability. You need to have a robust strategy to ensure that your network can support the growing number of devices, as lack of scalability affects the entire performance and scalability.
Going to the complexity of IoT devices, it is not enough to create an IoT solution, as it must to ensure that it yields great success. Focus on the customers, keep them happy by providing strong value and services to them through your products while also enhancing company operations and developing streamlined business models.