In today’s transforming environment of real estate business, managing customer relationships is a key to success. With the increasing competition in the real estate industry, firms require effective solutions for lead capture, customer communications and marketing performance management. Real Estate CRM Software Development has become an effective solution to independently manage all aspects of customer relations in organizations. In this guide, you will learn all about developing real estate CRM software, its advantages, necessary features, technology stack, and costs.

What is Real Estate CRM Software?

Real Estate CRM Software is developed mostly for real estate professionals to organize their relations with leads and clients. It is simply a centralized workflow and process that is directly related to the management of customer relations in the context of real estate sales. Often, this type of software combines features to include the entire process of customer and lead management from the initial communication up through follow-up after the sale.

How Does Real Estate CRM Software Work?

Real Estate CRM Software works by combining several critical elements to provide a smooth and efficient processing of information and communication between real estate agents and their clients. Here’s an outline of how it usually goes:

Lead Capture and Management

  • Lead Capture: Leads generated from websites, social networks, emails, and other means are captured by the CRM software. This makes it possible to capture all the possible client information without typing it manually.
  • Lead Organization: The leads are then stored in a more structured manner in the CRM. This encompasses segmentation by means such as leads source, potential value, willingness to buy or to sell, etc.
  • Lead Tracking: All leads are followed up until they go through their lifecycle. The CRM keeps a record of all the calls made, emails exchanged, meetings held with the lead, and changes the lead’s status depending on these interactions, and the lead’s responses to them.

Client Relationship Management

  • Client Profiles: For each of the clients, the CRM software development provides records of their contact details, preferred mode of communication, properties of interest, past transactions, and other notes that would assist the agents in addressing them appropriately.
  • Activity Tracking: All client interactions including property viewings, open house attendance, and document sharing are captured. This assists agents in being up to date with where each client is in the process of buying or selling a house.
  • Communication Tools: Communication capabilities allow for direct communication within the platform through emails, newsletters, and alerts. This ensures that the agents are able to easily communicate with their clients and leads with ease.

Marketing Automation

  • Email Campaigns: The CRM sends automated emails based on events like there is a new listing that meets a specific client’s criteria or just simple reminders for an appointment.
  • Social Media Integration: Certain CRMs enable agents to directly post listings and updates on social media within the CRM, and track leads that originate from social media.
  • Targeted Campaigns: In the CRM, there are marketing tools that help in running advertising campaigns with the collected information, whereby the agents can reach the targeted clientele with the intended message at the right time.

Analytics and Reporting

  • Performance Tracking: Most CRMs have a dashboard and reporting features that analyze key performance indicators related to real estate business like conversion rates, leads’ sources, and cost of acquiring a client.
  • Forecasting: Analytical methods can also be used to forecast changes in client behavior or market trends, which provides agents or firms with valuable information for future planning.
  • Custom Reports: It can create more tailored reports to highlight key figures most important to the agents’ workflow, allowing them to make decisions based on current statistical information.

Related Post: Innovative Real Estate App Ideas to Consider for Startup

Why Invest in Real Estate CRM Software Development?

Investing in Real Estate CRM Software Development offers numerous benefits for businesses:

Real Estate CRM Software Benefits

Enhanced Lead Management

Real Estate CRM Software Development for lead management helps in accumulating and categorizing leads from various sources in one place. This means that no lead is left unrecognized and the sales teams are in a position to properly manage the leads that they have identified. The use of various automated follow-ups and reminders keeps the visitors engaged, making it easier to close them and turn them into clients.

Improved Customer Relationships

Real Estate CRM Software records all forms of communication and choices made by the clients to improve communication and services. With more knowledge about the clients and their requirements, the agents can better engage and address the clients, hence improving customer experience and satisfaction. Such individual attention will help create confidence and long-term business with the clients.

Increased Sales Efficiency

Follow-ups, appointments, and other time-consuming activities are automated, which leaves the sales department more time to concentrate on important tasks. Real Estate CRM Software Development helps to automate processes, minimize the possibility of mistakes, and speed up the sale process, which contributes to higher efficiency and conversion rates. Self-service tools help agents to interact with more clients at the same time while maintaining quality.

Data-Driven Insights

Some of the advantages of real estate CRM software include real-time reporting and analytics for sales, customers, and the market. Such information facilitates decision-making and allows for the recognition of potential prospects, fine-tuning of strategies, and prediction of market shifts. Reports and visualizations provide a general and specific understanding of business health.

Better Collaboration

A centralized Real Estate CRM Software ensures that all members of a particular team are aware of the relevant information. Schedules, appointments, to-do lists, and progress reports enhance cohesiveness and collaboration. The cooperation improves project coordination, minimizes misunderstandings, and guarantees that group work is directed towards shared objectives.


Real estate CRM software are tailored to expand your business while meeting your specific needs. This means that as your operations grow the software is capable of handling increased data, more users and new features. This scalability ensures that the CRM is consistent and useful, as it continues to help your business operations without constant need for updates.

Also Read: Top Real Estate Apps in 2024 to Find the Best Home or Office

Stats – Real Estate CRM Software

With 53.5% of the market in 2022, the residential segment was by far the biggest. Rising housing prices and homeownership rates are driving this expansion, which in turn calls for more sophisticated property management software. The North American market was characterized by advanced technology adoption and a sophisticated software ecosystem, leading to 34.9% of the worldwide revenue in 2022.

With a valuation of $10.24 billion in 2022, the worldwide real estate software industry is predicted to expand from 2023–2030 at a CAGR (compound annual growth rate) of 12.8%. In 2022, 52.37% of the real estate software industry was cloud-based. Many real estate organizations are opting for the cloud model to enhance workflow productivity because of its cost-effectiveness, scalability, and flexibility.

Top Features to Consider for Real Estate CRM Software Development

real estate crm software features

Lead Management

Lead capture and management is among the most important real estate CRM software features that enable real estate workers to manage leads from multiple sources including websites, social media accounts, and emails. The CRM should be able to automatically capture leads, profile, and prioritize leads to avoid missing any opportunity. Lead management itself affects follow-ups and, in general, the effectiveness of the sales funnel.

Customer Tracking

Customer tracking is crucial for keeping track of interactions and knowing the client’s preferences and past experiences. It provides a tool for recording all the interactions with clients, their interests in properties and the progress of transactions to facilitate personalized service. Information collected ensures that communication with consumers is personalized, thus enhancing relations and satisfaction among the consumers.

Marketing Automation

Marketing automation tools assist in the management of marketing strategies by deploying timely emails, social media posts, and follow-ups. It can make specific responses based on the user’s actions, for example, sending property suggestions or alerts. Through automation, interaction is always good and on time, hence improving on the level of conversion.

Reporting and Analytics

Reporting and analysis tools enable the tracking of sales performance, customer buying habits, and market developments. Real-time data and customisable reports assist the agents in making sound decisions, monitoring the progress and reviewing the inefficiencies. It can also predict trends which are important in business planning and general improvement of business insight.

Mobile Access

Mobility allows real estate professionals to use CRM data and functions through mobile devices such as phones and tablets. This increases efficiency because different agents can work with leads, talk to clients, and update data from any location. Real estate CRM software development ensures that important information is readily available and this enhances response time and decision making.

Integration Capabilities

This feature enables the CRM to interface with other tools and applications like the email marketing tool, social media, and MLS system. This integration promotes cohesion of workflow, improves utilization and prevents compartmentalization of data. An effective integration of a CRM system enhances productivity due to the consolidation of activities required in customer relationships.

Task Management

Task management features allow activities to be grouped and scheduled so that urgent matters are addressed on time. The CRM should allow for setting reminders, due dates and task delegation for the members of the team. Proper task management increases efficiency, responsibility, and guarantees that all important tasks are monitored and completed on time.

Document Management

Document management system development enables organizations to capture, store, retrieve and distribute documents. This feature ensures that papers such as contracts, agreements, and property details among others are easily accessed and arranged. The proper handling of documents enhances teamwork, legal requirements and minimizes chances of losing or misplacing the important documents.

Related Post: Top 10 Real Estate Software Development Companies 2024

Required Tech Stack for Real Estate CRM Software Development

Front-End Development

  • HTML5: Organizes the content of the web pages in a way that the data is well categorized and easy to locate.
  • CSS3: Coordinates the design of the graphical user interface of the web application to make it aesthetically pleasing and easily navigable.
  • JavaScript: Enriches web application with interactivity and different dynamic features.
  • Frameworks (ReactJS, AngularJS, VueJS): Enable the development of fluid and adaptable interfaces using modular components.

Back-End Development

  • Programming Languages (NodeJS, Ruby, Python, Java): Process server-side scripts, database management, and application functions.
  • Frameworks (ExpressJS, Ruby on Rails, Django, Spring Boot): Offer frameworks and class libraries for constructing high-quality server-side applications.
  • Databases (PostgreSQL, MongoDB, MySQL): Act as the repository for all application data and be responsible for storage, retrieval and manipulation of data.

APIs and Integrations

  • RESTful APIs: Facilitating interactions between the components of a software system and external service providers.
  • GraphQL: Enables structured data searching and processing; more versatile than traditional RESTful APIs.

Cloud and DevOps

  • Cloud Platforms (AWS, Google Cloud, Microsoft Azure): Offer flexible and reliable platform for executing applications.
  • CI/CD Tools (Jenkins, Travis CI, CircleCI): Make code integration and deployment more streamlined, thus improving development effectiveness.

Mobile Development

  • Native Development (Swift for iOS App Development, Kotlin for Android App Development): Develop excellent native mobile applications for iOS and Android environments.
  • Cross-Platform Development (React Native, Flutter): Create mobile applications for both platforms, while using the same code, which saves time and money.

How Much Does it Cost to Develop Real Estate CRM Software?

real estate crm software development

The cost of real estate CRM software development depends upon several factors, such as:

Scope of Features

The more features and functionalities, the higher will be real estate CRM software development cost. Features such as lead management and customer tracking are cheaper to implement compared to features like marketing automation, mobile application, and integrations.

Technology Stack

The selection of the technology stack does influence the development cost. Open source technologies and frameworks can be cheaper, meanwhile paid tools and platforms may make expenses higher.

Development Team

The size and the experience of the development team also greatly influence the cost of the project. Although hiring experienced developers and specialists might be more expensive, it can lead to better quality and shorter development time.

Project Timeline

Depending on the development timeline, the cost of development increases or decreases. Faster schedules may lead to additional costs and investments, whereas slow schedules may lessen costs, but at the same time, the project launch also comes later.

Estimated Cost Breakdown:

Basic Real Estate CRM Software: $30,000-$60,000

Mid-Range Real Estate CRM Software: $60 000 – $120 000

Advanced Real Estate CRM Software: $120,000 – $250,000+

Related Post: How Much Custom Software Development Costs in 2024?

How Octal IT Solution Can Help You Develop Custom Real Estate CRM Software

Octal IT Solution is leading custom software development company having years of experience to develop customized CRM software for the Real Estate sector. Here’s how Octal can help:

Expertise in Real Estate CRM Development

The company has experienced developers, designers and project managers who undertake Real Estate CRM Development services. Their skills guarantee that the software is well-developed to fit the needs of your real estate business.

Comprehensive Solutions

For Real Estate CRM Software Development, Octal provides consultation, requirement gathering, designing, developing, testing, and implementing services. Their coordination guarantees that no part of the project is overlooked.

Customization and Scalability

Octal practices working on client specific solutions that can be easily integrated and can accommodate growth. They emphasize the creation of software that can easily evolve to meet new requirements and demands in the market.

Quality Assurance

Quality assurance procedures are stringently implemented at Octal to ensure that the software is free from bugs, secure and efficient. Their dedication towards maintaining quality is a guarantee of a stable and accessible product.

Post-Development Support

Octal also offers post-implementation support and maintenance to make sure the real estate CRM software is always updated and running efficiently. Some of the support services that they offer encompass problem-solving, revisions, and improvements.

Also Read: Real Estate Web Portal Development 2024 (Cost, Features & Functionalities)


Real estate CRM software development is one of the most effective strategies that can be implemented by the real estate firms to unlock value from CRM presence. Octal, being a leading real estate CRM software development company provides a full service package for the real estate industries. Right from the software consulting services, initiation of the project and to its post-implementation, Octal guarantees the development of robust, efficient, and easy-to-use CRM systems. Real estate CRM development is a decision worth taking as its advantages will be valuable and helpful in the future.

real estate crm software development

Frequently Asked Questions

How long does it take to develop Real Estate CRM Software?

There may be differences in duration depending on the type of software being developed and the size of the development team. Typically, it might cost between 3 to 9 months to design a fully operational CRM system.

How can Real Estate CRM Software increase sales effectiveness?

CRM software frees up the time of the consultative sales force by automating follow-ups, scheduling and reporting, thus fast tracking the sales process for increased productivity.

For what industries is Real Estate CRM Software suitable?

Real Estate CRM Software is useful for contractors, project managers, architects, engineers, owners, developers, and subcontractors.

How does Real Estate CRM Software deal with leads?

Leads are collected from different sources, stored in a single database, and managed within the CRM system with the help of setting up automated follow-ups and individual communication with clients.

Can I scale my Real Estate CRM Software?

Yes, custom Real Estate CRM Development guarantees adaptability, which means that businesses can integrate new features into the software over time.

Digital Marketing Manager

Mann's curiosity and passion for knowledge drive him to explore the latest tech trends and innovations. His talent for breaking down complex ideas into engaging, easy-to-understand content makes him a reliable source of information for his readers.

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