Today, we are becoming dependent on mobile apps for various daily tasks and activities such as booking appointments, scheduling meetings, e-shopping, online payments, and socializing. The aspects of socializing are also shifting to mobile applications and web portals. That’s why the event management apps are also getting action these days.
Humans are social animals, and that’s why socialization is everyone’s need. In earlier times, there were small and limited gatherings. However, with the rise in population and people preferring digital channels, the boundaries of events have been extended. This gave rise to the event management app development.
That said, whether you are an event organizer or an entrepreneur who is looking to leap into a different sector, you can develop an event management app. In this article, we will delve into all the major aspects of event management app development. It will entail the essential features, benefits, cost of development, essential tech stack, and other major aspects. Let’s begin with the basics.
What is an Event Management App?
There are various challenges and complexities in the event organization. It allows the users to do every peculiarity related to event management through the mobile app. The event management mobile apps come in handy in the event planning business of any kind.
An event management app helps with various tasks like event booking, managing attendees, changing times and dates, setting ticket prices, offering promotional codes or discount coupons, guiding participants, and much more.
If you are starting a business or an event management company, you must create an event management app with advanced features & functionalities.
Types of Event Management Apps:
There are various types of event management apps among which you can select as per the target audience:
Corporate Event Apps:
As the name indicates, these event apps are focused on corporate houses. They are further divided into various categories such as:
· Seminars and Conferences
· Trade Shows
· Retreat or incentive programs
· Sports events
· Appreciation and appraisal events
· Team building and activities
· Product launch
Private or Personal Event Apps:
The personal event apps are built for intimate and personal events. They can be further customized for several purposes, such as weddings, birthdays, baby showers, themed parties, and others.
Public Events Apps:
In comparison to personal or private events, public event apps are on a slightly larger scale. These are mostly used for conventions, network events, press conferences, community gatherings or potlucks, opening ceremonies, live performances, award functions, and others.
Social Event Apps:
The social event apps improve the experience of festivals, yacht parties, bar crawls, masquerade parties, fashion shows, etc.
Virtual Events:
The virtual event app development is also on the rise, in which people across various regions and locations can participate in an event virtually.
Market Statistics of Event Management App:
The market statistics of the event management app clearly indicate that it is a growing industry and will compel you to build an event management app. Here are the most interesting statistics:
· The global event management app market is anticipated to grow to $9.18 billion by 2030. The CAGR within the period of 2021-2030 will be 6.24%.
· According to the Kaltura State of Events Report 2023, which polled over 1,500 organizers and attendees, 40% of marketers intend to hold virtual events in 2023, with 18% planning hybrid events.
Salient Features to Add to Event Management App Development
Whether it is virtual event app development, pubic event app, or any other kind, the features will play an important role. The features will be different in every type. Here are some of the out-of-the-box features that you must consider:
Live Onsite Check-ins:
In event management, this feature has been a trend for a long time. With this feature, users are not restricted from booking tickets early for an event. Instead, they can check in onsite. This feature will surely be a game changer for your business.
Ticketing System:
With the feature, the users can easily download e-tickets for the booked events. It promotes sustainability with less paper usage and costs. Furthermore, the users aren’t required to carry physical copies of the tickets, thus reducing hassle.
Geolocation:
For any event, the event’s location should be easy to reach. With the geolocation feature, the audience can reach the location hassle-free. Also, with this feature, users can find out what events are happening in their vicinity. Thus enhancing customer satisfaction and creating a positive browsing experience.
Event Calendar:
A calendar is essential in event management as it allows users to view all the past and upcoming events based on their location and interests. The admin can also use this feature to enlist events to the calendar as per the seats, streamlining an essential part of event management.
Social Media Integration:
This feature plays various roles in the event management apps. Users can sign up and sign in directly without manually entering their credentials. Also, users can share information about the events they attend on their social media platforms.
E-mail Notifications:
Notifications through e-mails are still worthwhile as a lot of users prefer to check e-mails for the status of anything. Integration of this feature will let you send notifications and reminders regarding the latest events, the status, bookings, and other important details through e-mails. It will also act as a powerful marketing tool and customer retention tool to gain traffic on your event management app.
Wallet Integration:
E-wallets are a trend for making payments on the app without any hassle. Users can easily book the venue without switching to any other app to make payments.
WhatsApp Integration:
WhatsApp has been the go-to app for communication, and it is present on everyone’s phone. Thus, integrating WhatsApp into the event management app will help send notifications to the customers.
Live Streaming:
In some scenarios, the users are not able to attend the event. Thus, integration of the live streaming feature will resolve this problem for the business. In addition, it is also an excellent monetization idea for your business.
Reasons to Invest in Developing Event Management App:
There are a plethora of reasons that will compel you to hire mobile app developers for event management app development. Let’s look at a few of these:
Efficient Information Distribution:
An event management app facilitates the effective distribution of information. It allows sharing of all the essential event information in one place. It includes event schedules, speaker bios, maps, FAQs, itineraries, and even exhibitor details.
Moreover, features like search on the app allow users to find information easily.
Sponsorship Opportunities:
You will get innovative ways to attract sponsors and exhibitors on the event management app. Also, as an event organizer, you can include sponsored content, banners, and interactive elements on the app. It will increase the visibility of sponsors and engagement.
Less burden on Administration:
With an event management app, you can automate a lot of administrative tasks like registration, check-in, ticketing, and others. It will result in a smaller workload for the team, fewer human-prone errors, and reduced operational costs.
Data Analytics:
You can accumulate valuable data on attendee behavior and preferences through an event management app. You can track the popularity of each session along with data like which exhibitors attracted the most attention and much more.
Cost Savings:
An event management app helps in saving costs in various aspects. Although the initial outlay of investment is significant, the ROI is equally higher. In the long run, it will help save significant costs. For e.g., printing pamphlets, brochures, and schedules is expensive. A virtual event platform development will help eliminate these costs.
Competitive Advantage:
Developing an app for event management will set you apart from others and position it as modern and forward-thinking. Therefore, the attendees often expect such conveniences, and not having one could put your event on the back foot.
Core Technologies Behind Developing Event Management App:
Being among top-notch app development companies, we always recommend using the high-performing and latest tech stack for mobile app development. Here is the tech stack for event management app development:
| Language & Frameworks | Nodejs, Python, HTML5, JavaScript, NGINX, Redis, AngularJS, React Native |
| Utility Tools | Twilio, Amazon SNS, SendGrid, Google Analytics, Keen, and more |
| Dev Ops Implementation | Docker, GitHub, New Relic, VirtualBox, Webpack |
| Business Tools | Jira, Slack, AdRoll, G Suite, Salesforce Sales Cloud, and more |
Event Management App Development Process:
Now, let’s look at the mobile app development process for event management apps. It is a series of steps that you are required to follow:
Define the purpose and goals of your app:
Before you begin the development of an event management app, you must have a clear vision of what you want to achieve with the app. Are you developing it for conferences, music festivals, weddings, or something else? Do you want to increase attendee engagement or streamline event management?
Market Research and Audience Analysis:
The next step is to conduct thorough market research and analyze the target audience. What are your audience’s expectations of your app? Which features are important? Who are your competitors? The answers to all these questions will help you determine the needs and preferences of users.
Create a feature list:
You must curate a list of features that you want to implement in the app. We have already mentioned the list of important features. Furthermore, it is strongly advised that you prioritize these features to ensure that your app meets the most important needs.
Hire Mobile App Developers:
You have to hire mobile app developers with long-term experience and expertise in the required features, tech stack, and type of event-management app. The hired team should understand your requirements and have the same vision as yours for your idea.
Design:
The UI & UX design is important to attract users to the app. The app should look good and be easy to use. Ask the design team to create a user-friendly interface. They must consider the app’s flow, color scheme, and branding. You want users to feel comfortable and excited when they open your app.
Development:
The development team will bring life into the design elements and create features and functionalities within the app. The frontend developers would be responsible for the users’ end while the backend developers focus on building coding, APIs, databases, etc.
Testing:
The QA team will work in parallel with the development team to identify bugs and issues. They will test the team on various devices and browsers and check for all possible issues.
Deployment:
When the QA team gives the sign-off, it is time to release it to the world. You can submit the app to popular app stores like Google Play Store or Apple App Store.
Read More: Party Planning App Development
Revenue Model of the Event Management App:
The event ticketing solutions platform is a great idea, but you must also consider the different ways of making money through the app. Here are the major revenue models:
Paid App:
The most straightforward way to make money through event management app development is to make the app paid. There will be a fixed amount that the users have to pay to download and install the app. However, this model will succeed only when you provide high-utility and out-of-the-box features in the app.
Service fee to ticket sales:
This model is mostly used in aggregator-based event management apps. In this model, you can ask different event organizers for a small fee or commission based on the ticket price.
Advertisements:
Advertisements are always the most reliable way of making through a mobile app. You can place banner ads, posters, interstitials, and other advertisements on the app.
How Much Does it Cost to Develop Event Management App?
There are various factors that will influence the mobile app development cost. Some of the major factors are size and complexity, user experience and design, app compatibility, tech stack, development team size, location of the development team, and more.
Among all these factors, the location of the development team matters most. This is due to the difference in hourly rates in different regions. For e.g., in India, the hourly rates lie in the range of $25-$40 per hour, while in regions like Eastern Europe, USA, UK, and Australia, the hourly rates are $80-$170 per hour.
Thus, there will be a huge difference in the overall app development cost in Australia and in India.
Conclusion:
In this article, we have gone through all the major aspects of Event Management App Development. With the limitations of social interactions, people now route to mobile apps to participate in various events.
At Octal IT Solutions, the best mobile app development services provider in India, we can help you develop an event management app from scratch with the latest features and functionalities. Our team of developers has vast experience in implementing complex AI-based features, intuitive design, high performance, and security within the app. Let us know your requirements.
Latest Stories
Get in Touch
