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Nowadays the dating app industry plays a vital role in the app market, people find their companionship by connecting and transforming approaches with tech drive experiences. Everyone wants to choose a shorter and easier method to connect with others and that’s why they go for using dating apps. 

They are vital to contemporary social considerations, making matches across distance and culture while keeping pace with the ever-evolving digital age. Many business men are also interested in senior dating app development as per the market scenario and people demands.

This blog post covers the worldwide market trends and dating app statistics that will shape the dating apps industry in terms of growth from 2025 to 2031. The market stats guide includes everything, such as user demographics and revenue projections; it gathers the details behind the evolution of the industry, profoundly changing relationships and society.

Lets start to get all the statistics about dating apps!

The Rise of Dating Apps: A Global Perspective

According to the research conducted by Octal IT Solution, the dating app industry is going to notice substantial basking growth between 2025 and 2031, all thanks to advancing technology, increasing penetration of smartphones, and the changing world. The dating app market is expected to touch around $13.1 billion figures in 2025, and by following an 8.9% compound annual growth rate (CAGR), it will reach around $21.9 billion in 2031.

By 2025, the number of global dating app users is expected to exceed 500 million users, led by massive growth from emerging markets such as India, Southeast Asia, and Africa. By 2031, this number will increase to over 750 million as a result of the increasing access to the internet and changing cultural attitudes toward digital matchmaking.

Dating App Revenue To Rise To $4.18 Billion by 2028

The reason is that the world has become more digitally connected; more people are consuming these dating platforms. As online dating tends to more and more people, the perception of it as a means to establish a relationship is changing. Correspondingly, more people are using online dating services to find partners.

This constant growth of the sector has been consolidated with continuous advances in technology and innovations characterized by enhanced customer experience. The majority of this audience has found that online dating is becoming more appealing and accessible due to such advances. The online dating sector is expected to continue expanding as more and more people are turning towards digital platforms to form relationships, thereby reflecting changing dynamics in today’s world for building relationships online.

The global online dating market has been booming and is said to increase with revenue collection up to $3.15 billion in 2024. Besides, this revenue collection is expected to go on trend with an annual increase of about 2.65% from 2024 to 2028 so that by the end of 2028, the market would have managed to rise up to a hefty total of $3.60 billion.

Market Size and Growth Projections

According to the Octal IT Solution Study, the dating app market is on a revolution of outstanding growth, driven by advancements in technology, shifting user behavior, and evolving societal trends. Valued at approximately $12.9 billion in 2025, the global dating app industry is expected to reach a market valuation of $20 billion by 2030, growing at a powerful compound annual growth rate (CAGR) of 7.5% during this period. 

Key drivers fueling this expansion include:

  • The overall adoption of artificial intelligence for personalized matchmaking.
  • The growing preference for digital interactions among younger generations.
  • The increasing global penetration of smartphones and internet connectivity.

As societal norms around relationships continue to adopt digital platforms, the dating app market is poised to become an even more integral part of modern social connections.

Note: As the popularity of dating apps continues to rise, many business men are exploring opportunities to be a part of this market. Understanding the cost to build a dating mobile app is necessary, as it depends on multiple factors such as features, platform compatibility, and development complexity, with estimates ranging from $25,000 to $150,000 or more for advanced functionalities like AI-driven matchmaking and AR integration.

Top Countries Leading the Dating App Market

Dating App Statistics

According to Statista, dating app platforms have recently attracted an increasing number of individuals who want to date online. Some dating app statistics, Digital Market Insights data suggested that online dating services would have around 441 million active users worldwide by the end of 2023. This segment alone would generate more than approximately $8.7 billion in revenue all over the world from online dating, casual dating, and matchmaking services.

The United States is the country with the highest 21.9% of its entire population using online dating services. With this, it generates the most revenues worldwide for this segment, having an estimated $2.5 billion in market size in 2023.

The US is a clear market leader, but online dating is also popular in other European countries, such as the UK (19.1% penetration rate) and France (12.7%). Despite consumption relative to the proportion of the population being lower in India and China (9.1% and 5.8%, respectively), these countries are super populated, and the revenues brought in by these countries dwarf those concentrated in European destinations. They also have large online matchmaking markets, which account for around three-fourths of these online dating service revenues.

Dating Apps Market Share by Region

Top 5 Countries by Revenue Statistics

According to Octal, discover the countries where love has a financial footprint, as we delve into the top five nations driving revenue in the online dating sphere.

CountryRevenue (2025)Revenue (2030)CAGR (2025–2030)
United States$3.8 Billion$6.5 Billion11.4%
India$1.2 Billion$3.0 Billion20.2%
China$1.5 Billion$3.2 Billion16.1%
Japan$900 Million$1.8 Billion14.8%
United Kingdom$750 Million$1.4 Billion13.4%

Top 5 Countries by User Penetration Statistics

Have you ever wondered where dating apps have the most hearts fluttered? These dating apps statistics reveal the top five countries where online dating has made its mark, showing how pervasive the digital quest for love has become.

Read More: Apps Like Cheaterbuster

CountryUser Penetration (2025)User Penetration (2030)Growth (%)
United States42%50%19%
United Kingdom38%46%21%
Belgium30%40%33%
Netherlands28%37%32%
Luxembourg25%34%36%

Statistics About Dating App As Per User Demographics and Preferences

It thrives on the different demographics to which it caters. Such user diversity would adequately suit the different preferences based on age, gender, income, and location. In 2025, millennials and Gen Z will make up most app users at 70%. Almost 20% of older generations will be using apps then, with that amount rising as individuals continue to age until 2030. Gender representation is also evolving, with apps that are trying to include more names in their user bases. 

So, high-income users are paying for subscriptions, the buffet of freemium dating app business model for other budget-conscious individuals. Seems much more personality-based matchmaking, safety tools, and video interaction are the perspectives between the different user segments drawn from younger and older segments. Entrepreneurs are open to develop video dating app as per the market demand. 

Societal norms change with technological advancement, and user behavior is expected to change significantly in 2030, especially with solutions such as immersive experiences, niche platforms, and artificial intelligence-based personalization. All this paints a highly fluid and dynamic view of how user demographics and preferences will shape the dating app market over the next decade.

Approximately 11% of males and 5% of females in the United States were using a dating app or website.

Dating Apps Market Share by Application

As per the Octal IT Solution observation, the table representing User Demographics and Preferences (2024–2030) based on age groups, gender, and regional locations:

YearAge GroupGender DistributionLocation Region
202418-24 (40%)Male (55%), Female (44%), Others (1%)USA (25%), UK (15%), Asia (20%), India (18%), Europe (17%), Australia (5%)
25-34 (35%)
35-44 (15%)
45+ (10%)
202518-24 (38%)Male (53%), Female (46%), Others (1%)USA (24%), UK (14%), Asia (23%), India (20%), Europe (15%), Australia (4%)
25-34 (37%)
35-44 (17%)
45+ (8%)
202618-24 (37%)Male (52%), Female (47%), Others (1%)USA (23%), UK (13%), Asia (25%), India (21%), Europe (14%), Australia (4%)
25-34 (38%)
35-44 (18%)
45+ (7%)
202718-24 (35%)Male (51%), Female (48%), Others (1%)USA (22%), UK (12%), Asia (27%), India (23%), Europe (13%), Australia (3%)
25-34 (39%)
35-44 (19%)
45+ (7%)
202818-24 (34%)Male (50%), Female (49%), Others (1%)USA (21%), UK (12%), Asia (29%), India (24%), Europe (12%), Australia (2%)
25-34 (40%)
35-44 (20%)
45+ (6%)
202918-24 (32%)Male (50%), Female (49%), Others (1%)USA (20%), UK (11%), Asia (30%), India (25%), Europe (11%), Australia (2%)
25-34 (41%)
35-44 (21%)
45+ (6%)
203018-24 (30%)Male (49%), Female (50%), Others (1%)USA (19%), UK (10%), Asia (32%), India (26%), Europe (10%), Australia (2%)
25-34 (42%)
35-44 (22%)
45+ (6%)

Key Observations:

  1. Age Trends: Consistently increasing will be the 25-34 age group that is projected to become a leading demographic by 2030.
  2. Gender Distribution: Female participation continues to increase, reflecting the greater inclusivity and security effectiveness in apps.
  3. Regional Trends: Swift growth would be in Asia and India as smartphone penetration increases and cultural shifts happen. North America and Europe have a steady base and grow slower than emerging markets.

Note: With the growing popularity of online matchmaking, many enterprises are exploring opportunities to develop casual dating app that cater to the rising demand for effortless connections & engaging user experiences, especially among younger demographics.

Online Dating App Statistics by Race

Here, we are going to present some figures based on the online dating app statistics by race. The response rate, which shows that there is a potential between Asian women and Latino, white, and black men-they tend to get high responses as compared to women of other races. 

The online dating app users are also quite equal indeed among different races. According to dating app statistics, about 29% of white people are Hispanic people, and 31% of black individuals use dating apps.

Around 8000 dating applications are based on varied interests. From trekkie lovers to sea captains, it is sure that there is something unique for all through these dating apps. 

Black women dating app statistics survey revealed that the greatest interest among Black women was found in Black men. On the other hand, white females from other races had an inclination toward white males. Moreover, a mere 16.7% of Black men expressed interest in Black women. 

According to the Octal study, racial biases interact with more than 2.7 million engagements on dating apps. The ratings for “I am interested” were found to be lower for Black men and women than the ratings for other races. Asian men receive fewer messages and matches. Overall, this may lead to diminished competition in the profiles of Asian women.

LGBTQ Dating Apps Statistics 

LGBTQ adults spend nearly double the time using online dating apps as compared to straight adults, with a continued 59% usage among the former as compared to 31% among straight adults. Around 25% of serious or want-married seekers from dating apps belong to the LGBTQ daters group, while only 16% do so from stay daters. Here are some statistics about dating apps according to Octal IT Solution research. Look at these marketing stats about LGBTQ:

Dating Applications

Grindr is the most popular name among high-engagement activities of LGBT users and Tinder for frequent usage. Also, other apps, such as HER, are making headlines among these kinds of users.

If you want to create dating app like tinder then this is the best opportunity for you, connect now with the best app development company. Read out this detailed guide. 

Finding Love

In comparison to the acknowledged 14% of straight dating users, 26% of LGBTQ+ users of online dating sites have revealed that they found or desired to find a serious relationship or marriage through such platforms.

Age Matters

The younger population of LGBTQ adults, who fall under the ages of 18 and 49, are users who tend to try their chances in online dating apps. (54% versus 30% in the case of those who are 65 and older).

Mixed Experience

While most of the 63% classify their overall experience as mostly positive during the time of usage, it may include some disappointment and excitement.

Note: Considering all these dating app statistics, it is necessary to keep in mind that about 4.7% of the entire U.S. population (or about 11.7 million citizens) are sexually diverse. Such information defines the grasp of the influence and representation of LGBTQs in online dating applications.

As everyone knows, there are many best dating apps sites available in the market, but some of them are popular. So, according to our (Octal) study, here’s a table compares the Revenue and User Growth of Popular Dating Apps (2025–2030):

Dating AppRevenue (2025)Revenue (2030)CAGR (2025–2030)Users (2025)Users (2030)Growth in Users (%)
Tinder$2.1 Billion$3.6 Billion11%100 Million140 Million40%
Bumble$900 Million$1.7 Billion12%45 Million80 Million77.7%
Hinge$450 Million$1.1 Billion16%20 Million50 Million150%
OkCupid$300 Million$600 Million14%30 Million55 Million83.3%
Grindr$250 Million$520 Million15%15 Million35 Million133%
Coffee Meets Bagel$120 Million$250 Million14%10 Million25 Million150%
Happn$100 Million$220 Million16%8 Million18 Million125%
BLK$90 Million$200 Million18%5 Million15 Million200%
Her$80 Million$170 Million15%4 Million12 Million200%
eHarmony$400 Million$750 Million13%12 Million30 Million150%

Note: Businesses are also looking to develop matchmaker dating app that leverage AI and data-driven algorithms to cater to specific user preferences that enhance compatibility.

Now, the dating app industry is going into a phase of great revolution through different technologies. Octal IT Solution forecasts expect that by the year 2030, nearly 75% of its operations will have incorporated AI and machine learning algorithms for hyper-personalized matchmaking based on individual user behavior, preferences, and compatibility metrics. 

Related to this technological change is the rise of niche dating apps catering to well-delineated communities and interests, expected to gain about 42% of the market share by 2028. 

Other emerging technologies, like augmented reality (AR) and virtual reality (VR), are altering the engagement interaction space, with gamification-that is stuff like virtual dates and matchmaking competitions-expected to drive user engagement upwards by around 46% in the next 5 years. 

All these trends are supposed to be a very bright picture for evolving the scenario of dating apps into something much more personal, diverse, and interactive than ever before.

Note: As the dating industry evolves, integrating advanced technologies like AR and VR is paving the way for innovative trends such as metaverse dating app development, allowing users to interact in virtual environments and enhancing the online dating experience like never before.

Why Choose Octal IT Solution For Dating App Development?

Octal IT Solution is the best dating website development company; it provides all mobile app development services at the most affordable prices. As per the dating app market and growth, you should make up your mind to develop such an app. At Octal, you will get the best app development team with years of experience. So don’t think too much, and contact me now if you need dating app development. Hire expert developers from us and discuss your budget for dating app development. 

Nutshell 

Well, well, well, here is the conclusion. All statistics about dating apps are covered in this blog, which are important to know for everyone, especially businessmen who are interested in building dating apps. In this blog, we covered worldwide dating app statistics, entire market size and growth, marketing stats on behalf of user demographics and preferences, online dating app statistics by race, stats according to LGBTQ, advanced technology in dating apps, and many more. 

Hopefully, the market size is clear, and why people are using the trending dating app. So, build your position in this market by developing a dating app. Integrate the best features in your app according to market trends and user demand and develop with the help of a dating app development company

FAQs:

THE AUTHOR
Managing Director
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Arun G Goyal is a tech enthusiast and experienced writer. He's known for his insightful blog posts, where he shares his expertise gained from years in the tech industry. Arun shares his knowledge and insights through engaging blog posts, making him a respected figure in the field.

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