Do you know that there are more than 7.2 billion smartphone users across the globe, which accounts for 90% of the world’s 8 billion people? This number will increase further in the coming years. This figure exemplifies the importance of mobile devices in our personal and professional lives.
That’s why today’s businesses are placing strong emphasis on mobile CRM app development. A mobile CRM will help businesses get quick access to customers’ data, which will improve response time and operational effectiveness in this highly competitive business industry.
The CRM mobile app development allows companies to access customer information, manage leads, and update deals from anywhere. In the dynamic business environment, there is always a need for quick decision-making and responsiveness; the mobile CRM streamlines all these requirements.
If you are looking to develop a mobile CRM app for your business, then you have landed on the right article. In this article, we are going to delve into every major aspect of mobile CRM app development. We will understand its long-term impact on business growth and customer satisfaction and how it can help in real-time decision-making, or simply boost sales efficiency. Let’s begin with the basics.
What is a Mobile CRM App?
A Mobile Customer Relationship Management or Mobile CRM is a specifically designed CRM software for mobile devices, including smartphones, tablets, and other internet-connected devices. The sales, marketing, and customer service teams can access this software through their mobile devices. It will help them to manage customer interactions, access data, and perform tasks from anywhere and anytime.
Thus, CRM mobile app development is highly useful to field or remote employees. They get the convenience of accessing customer data even on the go. With the rise of remote working environments and increasing mobile internet usage, it is essential to have CRM capabilities on mobile devices.
Important Types of CRM Systems:
If you want to build a mobile CRM app, you must know the different types of CRM available in the market. There are three main types of customer relationship management systems. Let’s discuss each in brief.
a. Operational CRM Systems:
The operational CRM systems are focused on sales automation, managing customer relationships better, and optimizing workflows of sales, marketing, and customer retention. The common features of operational CRM systems are lead management, contact management, sales pipelines, and helpdesk.
Popular examples of operational CRM systems are Hubspot, Salesforce, and Creatio.
b. Analytical CRM Systems:
These CRM systems have to process a vast amount of data and information from different sources. Their role is to give statistics, meaningful insights, and analytical data. The results help managers make data-driven decisions. Popular examples of analytical CRM systems are Zendesk, Salesforce Einstein, and Zoho Analytics.
c. Collaborative CRM Systems:
As the name indicates, collaborative CRM systems help improve collaboration and teamwork among users by providing a transparent data-sharing environment. They are packed with CRM features like live chats, shared boards, and collective discussions. Popular examples are Microsoft Dynamics 365, SAP Customer 360, and Pipeliner CRM.
Read More: Dynamics CRM Solutions
Why is mobile CRM important?
The reason is obvious: the ubiquitousness of mobile devices. Mobile devices are present everywhere, and people are even shifting from other digital devices like laptops or desktops as today’s smartphones are highly capable of performing every task instantly and hassle-free.
During the previous decade, traditional CRMs were a common thing, but in today’s competitive environment, those CRMs can’t meet the rapid requirements. With mobile CRM, you aren’t required to wait for the whole day to visit your office and get things done. The mobile CRM app development aims to create a better experience for all the stakeholders who use traditional CRM. Here are the major benefits of mobile CRM app development:
A. Benefits for Employees:
Implementing mobile CRMs will change the lives of your employees, especially the field agents. It will transform their daily interactions. Here are the major benefits for employees:
· 24 x 7 accessibility from anywhere: The employees would be able to access mobile CRM systems from anywhere, whether in the office, in the field, or at home.
· Quick Response Time: The customer service teams and the sales teams can quickly access and retrieve customer data such as history, interactions, and other useful data. With this, the salespeople can quickly respond to customer queries, improving customer relationships.
· Real-Time Data Updates: With mobile CRM, the team can input data on a frequent basis, and it will get updated instantly. Thus, all the team members will have access to real-time data updates.
· Timely follow-ups: With features like schedulers, reminders, and customer history, the sales team can take timely follow-ups from the clients.
B. Benefits for Customers:
It is not just the employees; mobile CRM will also greatly improve the customer experience. Here are the major benefits for customers:
· 24 x 7 Support: Mobile means 24 x 7 availability and mobile CRM ensures that help is always available. Thus, customers can reach out with their queries at any time. It improves the reliability and responsiveness of your service.
· Multi-channel access: Customers can engage with whatever channel they prefer, such as by phone, email, or live chat. This multi-channel accessibility meets the demand of modern touchpoints for convenience and choice.
· Instant access to information: The customers can instant and smooth access to their information like account details, order status, and more. This transparency builds trust and reduces the friction in customer interactions.
· Efficient feedback mechanisms: You can easily collect customer feedback with the mobile CRM. Quick and easy feedback processes improve issue resolution times and demonstrate a commitment to customer satisfaction and continuous improvement.
C. Benefits for Business:
It is pretty evident that as mobile CRM benefits the major stakeholders, the business will benefit automatically. However, it will also impact business directly in other ways as well. Here are the major benefits for business:
· Satiate Your Customers: The delivery of proactive customer service with mobile CRM will make your clients feel more valued and appreciated. Thus, you can build a great reputation for your brand.
· Offload Employee’s Low-Value Work: The mobile CRM brings automation to low-value tasks, and thus, the employees get stress-free. It saves time and effort, so they can get plenty of time to focus on more crucial aspects. This way, they can close more deals and generate more sales and commissions.
· Create Graphs and Analytics of Customers’ Data: With the input data of customer information and trends, mobile CRM can represent it in the form of graphs, reports, and charts, which are easy to visualize. The insights will help sales and marketing teams to make the required changes.
· Forecast Revenue: The sales team can track the status of each prospect in the sales pipeline with the mobile CRM. The CRM will also help segment leads into various groups, such as warm leads, cold leads, and hot leads. It helps the sales team to analyze each group thoroughly, build various strategies, and identify how many deals will be closed in a particular time frame.
Key Features of Mobile CRM App Development:
If you want to develop a CRM like other dynamic CRM solutions, then you have to put a strong emphasis on the key features. Here are the major features that you must incorporate in CRM mobile app development and can Hire mobile app developers to integrate them.
1. Contact Management:
This feature will allow users to store and manage customer contact details efficiently, and other authorized users will also be able to access from a centralized database.
2. Task Management:
The managers can assign, track, and manage tasks of the team members to enhance productivity. It ensures that no customer query goes unanswered.
3. Sales Pipeline Visibility:
The sales representatives get real-time insights into the sales pipeline so that they can track the status of deals from lead to close.
4. Real-Time Notifications:
This feature will send alerts about important events or customer actions, enabling immediate response from anywhere.
5. Data Synchronization:
This is an important feature to ensure that all the stakeholders are on the same page at every instant of time. It will automatically sync data across all devices, ensuring all team members have up-to-date information.
6. Geolocation Services:
This feature is required to track the real-time geolocation of the sales representatives and optimize routes and schedules.
7. Customer Analytics:
The customer analytics integrated tools will provide detailed insights into customer behavior and preferences, improving marketing strategies.
8. Chat and Collaboration Tools:
The instant messaging and file-sharing features will promote collaboration among different team members and inter-teams. It is an integral CRM feature to ensure seamless communication.
9. Role-Based Access Control:
This feature is required to provide different levels of access as per their roles. It is essential for data security and compliance while improving usability.
10. Customizable Dashboards:
The customizable dashboards will help managers get an instant view of all the important metrics and KPIs.
The Development Process of the Mobile CRM App:
There is a comprehensive development cycle to create mobile CRM app with high efficiency and quality. Here are the major steps that you have to follow:
1. Assess Business Requirements and Select the CRM Type:
Firstly, you have to identify the objectives that you want to achieve with the mobile CRM. There should be clear, measurable, and achievable goals like cutting operational costs by automating business processes, etc. Secondly, which CRM type, operational, analytical, and collaborative, would best suit your requirements?
2. Outline Key Features of CRM Mobile App:
If you want something similar to Microsoft Sitecore CRM development, then you must give a strong focus on the features. The above-mentioned features were the essential ones. Apart from them, you can also implement advanced features like offline functionality, AI integration, voice-based search, and others.
3. Hire Mobile App Developers:
This is the most important step in mobile CRM app development. You must hire a company that has an excellent record in delivering mobile app development services. A company with proven experience, high ratings & reviews would be able to understand your requirements and leave no stone unturned to turn your vision into digital reality. They will develop mobile CRM to meet your business needs.
4. Design a captivating UI & UX:
The UI & UX should be highly attractive and captivating, with seamless navigation. The designers should first create wireframes and prototypes to test the design. The design should be in accordance with your business theme and tone. Then, they can finalize the design for the development stage.
5. Development:
Here comes the core part of your mobile CRM app. After getting the designs, the development will start working on the frontend and backend parts of your app. The frontend team will ensure that the mobile app CRM works seamlessly on all devices and platforms.
The backend team, on the other hand, will build all the features and functionalities as per the scope of work. They will also create the admin panel, database, and core aspects of your app.
6. Testing:
The QA experts will test the app in parallel with the development team. They have to ensure that no bugs persist on the app and that the app meets all the quality standards.
7. Deployment:
Once the QA team gives the sign-off, the developers will deploy the app to the servers and make it go live.
How Much Does it Cost to Develop a Mobile CRM App?
The mobile app development cost depends on a plethora of factors. It includes the complexity of the app, features and functionalities, platform, i.e., Android, iOS, or both, tech stack, size of the development team, location of the development team, and others.
Among all these factors, the location of the development most significantly impacts the cost. Development costs are charged on a per-hour basis and change progressively from Asia to Europe, and finally, the highest is in North America.
For e.g., in India, the hourly rate is $10 to $40 per hour, and you get the same development quality in Europe at $30 to $100 per hour, while in the US, it is $70 to $150 per hour.
Thus, in the total budget, there will be a huge difference in the quotation given by an India-based company and a US-based company.
Conclusion:
In this article, we have gone through all the major aspects of mobile CRM app development, including the key features, major benefits, and much more. If you are looking for a robust, easy-to-use mobile CRM that extends its power and flexibility to your mobile device, Octal IT Solutions is here to help.
We are amongst the top mobile app development companies with 18 years of experience and have developed more than 1,500 mobile and web apps. With a team of 250+ experienced professionals, our aim is to deliver innovative solutions that exceed client expectations.
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