Today, with over $1.5 trillion a year, the fashion industry is surely evolving at a fast pace. In the traditional times, manhood would take so much time, delimiting the results. To keep in mind all kinds of consumers from child to old, man to woman with different personalities and colors, sense of fashion and a merging of versatile ethics discover new features in the fashion industry.
It's no surprise that today people are more conscious about the environment, pollution control, and fair use of waste products. This opens the scope of newer technology trends to deprive the fashion and clothing industry.
We are living inside the ultra and Insta age of technology. We can easily see the fast changes recurring in the social media platforms. We get the idea about the consuming behavior of people, what kind of latest appeals of clothing they would try their hands on. Industries take the charge to explore the possibility in the future of fashion to place them outside the crowd and avail the type of products their customers are more likely to prefer.
By making unwanted bulk of clothes creates a wastage ultimately and there is no sense to keep producing large amounts of apparel in advance without knowing how it will cover the market's demand.
From a brand point of view, it's a great opportunity for the future of fashion industries to blend themselves with the digital technologies to further enhance customer retention and engagement and reach out their mark in the new global marketplace.
People are more prone to getting introduced to the term minimalist and call them fashion icons. At the same time, they are concerned for sustainable solutions which help to reshape the fashion landscape.
For enduring all such preferences of consumers big industries would rely on influencers and campaign social media strategies which ultimately help them to grow fast and fulfills the consumer demand to pull the chain of demand and supply along with the customization.
Correct use of technology leads to improving the ongoing growth of industries and also optimizing the cost of suppliers, designers, workers, manufacturers, distributors, and marketers.
Various technologies are there which not only create global impacts to the fashion industries but other industries are making their room large with the use of them. Some of the best technologies for future industries are Artificial Intelligence (AI), Sustainability, Augmented Reality (AR) /Virtual Reality (VR), 3D Printing, and many more.
Let's explore in-depth the possibilities of AI, AR/VR, 3D printing, and more for your fashion brand. The behavior of consumers is ever-changing. The brands and their people must retrieve a new horizon of technological senses and match it with the consumer demand and their expectations.
Next, we are discussing the present and futuristic techniques and technologies which can reshape the fashion landscape.
In the last couple of years, AI has been able to understand the behavior of consumers and predict the current style trends. AI improves the customer service technologies to manage the supply chain management profitably. Overall AI customized the consumer's preferences and choice of their product suggestion to enhance the shopping experience of customers, promote their marketing campaigns, and boost sales.
AI not only follows the patterns of current trends but it helps to plan, predict and improve production levels to limit overproduction. It uses advanced algorithms to track customer actions and suggests the right choice of products. This saves their time, improves their experience, and promotes them amongst the competitive environment of other brands.
As the Environment Protection Agency reports over 12.8 million tons of clothing waste are dumped into landfills annually. Due to this approximately 2 billion tons of greenhouse gases are surpassed over the climate, reports by McKinsey. It's more than the greenhouse emissions by flights and transportations
The apparel industry generates large amounts of carbon footprint mainly due to the textile, fabric material, shipping construction, and transportation.
We should think again that the fashion industry would not in the future turn out to be an exhausting fashion market if the emissions are not controlled. Our designers are more eccentric if they serve their timeless pieces suitable for the environment. As a result, more big brands are moving to choose sensible and environment-friendly brands over fast and devastating fashion.
Below are the measures that should be taken to promote sustainable fashion solutions.
Combining the two worlds under one place is where the term Virtual Reality and online retail coexist. The fashion industry expands its reach and spreads its brand value by enabling its customers to opt for things virtually. VR and AR technologies give a real feel to customers. It enhances their shopping experience and engages them for more on their platforms.
Several brands consider VR and AR technologies most prominent for their best online experience to users.
Using the technology minimizes the waste and at the same time reduces the error to buy which product by the user.
Old traditional sewing and making of garments would result in fabric waste and affect the environment too. 3D Printing allows them to reduce waste by 35% and more sustainable solutions for industries.
3D Printing techniques using mechanical arms to create new apparel. Digital knitting transforms the image into reality within less time and saves the cost of manufacturing.
Many names are using this technique like Shima Seiki, who make seamless garments using cones of yarn within an hour.
Clients like Lady Gaga, Beyonce wear dresses made with 3D prints. 3D Printing makes customization and on-demand production very fast.
To sum up, customer’s purchasing habits are changing rapidly and if you want to keep your brand much more efficient with consumer demands and expectations then you must start exploring the world of technologies.
If you would like to delve into the hands of fast aid technologies for your fashion identity, we would be thrilled to discuss them with you.