Even before the Stonewall to date, the LGBT community has been standing up for its rights, legalization, and acceptance for years. After almost a century of legal actions and amendments, the world is a better place for them. With that, gay dating app like Grindr provided them with extra space of freedom.
One thing that others stand united within the community is the fact that Dating is a Real Struggle. (***sad***)
For all the struggles of our day-to-day lives, we simply reach our smartphones, install an application, and Voila!
The same goes for the struggles we are addressing here. Yes, in recent years online dating app development has become a great money-making business, and gay dating app development is following. If you have a business idea, that can help the queer community find better dates, then you surely need to turn your idea into a working reality.
One application that is the pioneer in the field of LGBT dating domain is “Grindr.”
- Grindr Gay Dating App for Equality
- What Would You Offer: Business Objective
- Who Are Your Users: Target Audience
- How Would You Make Money: Monetization Strategy
- Who Would Build Your Grindr Like App: In-house Team or External Team
- How Much Would It Cost to Develop a Gay Dating App: A Brief Idea of the Budget
- What Makes Your Application Popular: Feature Set Your Team Can't-Miss
- How Would Your App Look: UI/UX Development
- How Would Your App Function: Tech Stack for App Development
- Wrapping It Up!
Grindr Gay Dating App for Equality
Since its launch in 2009, Grindr has grown to be the largest platform for gay, bi, trans, and queer people to connect and find their match. The application is a step to represent the modern LGBTQ lifestyle and reflect on its equal rights. The team continues to blaze unique and creative paths with a purposeful impact for the community with its impactful content.
The application has succeeded in creating a credible space where one can seek, find, and get zero feet away from the queer world.
The application is not limited to simply finding the right matches, it is an ever-evolving mission globally that works to help the LGBTQ community. They work on issues of preeminent attention like safety, sexual health, advocacy, and more.
If you are interested in Grindr-like app development, then you are in the right place.
Before we see the roadmap to enter the market, let’s have a quick look at what the numbers have to say about the online dating segment in the global market.
- By 2024, the online users for dating services are projected to be around 280 million people, with around half of the users looking for some serious matchmaking and around 40% of them looking for casual things.
- For the year 2020 the global revenue of matchmaking dating services is around 655 million U.S. dollars and the numbers are expected to hit over 2.5 billion U.S. dollars by 2024.
- Considering the casual dating service segment, the revenue is expected to touch almost 900 million U.S. dollars in 2024.
Let’s Understand Gay Dating App Development
With such high expectations from the segment, giving your gay mobile app development idea a second thought seems like a joke!
To enter the market with a mobile application that generates great revenue and helps you build a strong business, then there are a few things that you need to consider.
- Business Objective
- Target Audience
- Monetization Strategy
- Hiring an In-house Team or Outsource the Project
- Cost of Development
- Features and Functions
- UI/UX Development
- App Development
- App Launch
- Marketing
This is how you can proceed to bring to the screen a solution that helps your users strike the right match.
To help you through we will take one step at a time. So without much ado, let’s start.
What Would You Offer: Business Objective
Be sure before you get into the development phase of the gay dating app, you are sure about what you want to offer to your customers. Grindr is a Tinder-like app that focuses on helping the end-users to spark a connection with an eligible person. Since there aren’t many applications dedicated to the community, you have less competition. LGBTQ dating app development is dedicated to a community that is still struggling to stand equal to others in most parts of the world. The basic idea behind dating website development is that not everyone can strike up conversations that easily or ask anyone to set up dates with their friends. And if you are a member of the LGBTQ community, striking up a conversation with a stranger becomes a little more difficult.
Build a solution that safeguards the interests and privacy of its users and helps them have a great user experience.
Who Are Your Users: Target Audience
You need to focus on building an application that deals with the queer community. It is dedicated to helping people find the right partners. The app can be used by introverts who cannot directly speak to new people, travelers who are new to the city, or people looking for new friends.
The application focuses on a large community and must be designed in a way that is easy to navigate and use. Grindr-like app development gives you a great scope for revenue as the business you are targeting doesn’t have much competition.
How Would You Make Money: Monetization Strategy
When you decide to enter the market with your startup app development idea be sure you have done your part of research in finances. A well-defined monetization strategy can help you make great profits in a limited time. Some of the top monetization schemes that can help you make money are:
1. Offer Premium Subscription Tiers with Added Features
A feature-laden application is the key to making great money. Grindr comes with some amazing free features, but when talking about paid features, they make the user journey worthwhile. Our gay dating app development team can help you list features that would make your free version and premium version highly scalable and profit-generating.
2. In-app Purchases
When you work on the features and functions of your dating application, there would be a few features that would need certain kinds of renewals. Why not charge your users for the same? You can give them a certain number of connection requests in a day and for more, they can pay. Easy.
3. Promote Others
You can collaborate with other small-scale businesses that target a similar customer base. You can charge a decent amount to promote them. This would not only help them expand their business, but also it would build your credibility in the market.
Other than these techniques, there are various other ways you can monetize your LGBTQ dating application like integrating an eCommerce store, offering games and quizzes, running video ads, etc.
Once you have planned out the details, the next in line is the development process. To build your Grindr clone app you need to decide if you want to have an in-house team involved in the gay dating app development process or if you want to outsource your project to iOS app developers or Android app developers.
Read Also: Dating App Business Model: How Does It Work & Make Money?
Who Would Build Your Grindr Like App: In-house Team or External Team
Hiring an in-house team to build an application would add to your expenses. Instead, outsource your project and pay only for the services you get. For on-demand mobile app development, you can hire a team of experts who would make it easier for your core team to concentrate on expanding your business and coming up with innovative ideas.
You can hire a consulting firm in three different ways:
1. Project-Based
If you are looking forward to building your gay dating app from scratch, you need to hire a team that works dedicatedly on your project. This team would function exclusively as your business entity till the product is deployed.
2. Member-Based
There could be a possibility that you do not want to have a complete gay dating app development unit, instead, you want only a native Android app developer as your iOS app exists or want a testing unit to check the bugs in the application.
In that case, you can simply choose the part you want to work on and hire mobile app developers from some company.
3. Hour-Based
You can hire a team of developers to work for you on an hourly basis. This is the easiest way to get your things done if there are limited modifications.
Hiring an outsourcing team is a great challenge and you should do your homework well before you rely on someone with your business idea.
Also Read: How to Choose Mobile App Development Team
How Much Would It Cost to Develop a Gay Dating App: A Brief Idea of the Budget
When talking about the cost to make an app for gay dating there are a lot of things that determine the final budget. The feature-set, development technology, region of the development team, UI/UX design scheme, platforms, etc. are the dominant factors that determine the cost to develop gay dating app.
Our cross-platform mobile app development team offers solutions that are compatible with all the operating systems at the most affordable prices in the market. Developing a native app with a basic feature set would cost around $35k to $55k. In the case of cross-platform app development with an advanced feature set, the cost of development rises to the range of $75k to $110k.
Depending on your business requirements you can experiment with the technology and the need for lesser or more features.
What Makes Your Application Popular: Feature Set Your Team Can’t-Miss
A mobile application impresses its users with the feature-set it has to offer. Grindr is a dating app that is curated specifically to safeguard a community that has been judged and victimized for its choices.
In this case, the features the application offers are user-centric and innovative to add to the credibility of the application.
General Features
These features are available with the basic free download version of the application. The feature-set you offer for free must be in line with your business objective and let your user enjoy their time interacting with the application.
Create an Account
The account-creating process is very easy. An easy onboarding mobile app process is the key to get more users. You have to enter your basic details and with a two-step verification process, your account is created. Do not ask for details that aren’t required as it wastes time and the user may abandon the application even before using it.
Choose Intentions
As discussed the user base of the Grindr clone app is diverse so are their intentions to be on the application. Let your users be transparent with their objective of installing the application with a set of activities like chat, dates, friends, networking, right now, or relationship.
This makes the matching process more customized and also adds to the credibility of the users as well as the application.
Choose Tags
To be more expressive about themselves, let the users choose from specific tags. This makes it easier for the application AI to show people with similar interests. Tags and vibes are a simple and convenient way to find people with similar interests without many struggles.
Nearby/Fresh/Explore
Grindr is a geolocation-based application social networking site. You can offer your users to choose from various options depending on their geographical preferences.
- Nearby: Choose someone from a nearby location to connect with. Location-wise profile searches are either via city or zip code.
- Fresh: See the new users who have recently joined the application.
- Explore: Choose the region from where you want to connect with.
Read Also: How Much Does It Cost to Develop a Dating Mobile App & Website?
Distance Enable/Disable
One can enable and disable the distance as per their choice. Some users want to connect with others who are available in the vicinity, while others choose not to tell their distance. Let your user toggle off show my distance if they do not want their distance from other people measured and displayed.
Only the people in your list who have the list of visitors sorted by distance can see your profile and thus, can have a rough idea of how far you are from them.
Let privacy be valued. 🙂
Show Age
Since the application is based on some real-life connections, transparency is a must. One can choose to show or hide their age. Although at the time of registration, the app would function only if you have crossed a certain age.
Show Me
As already shared there are various sections that your Gay dating mobile app development team would work on in terms of distance. You can also choose, in what section of the other users you want your profile to surface.
Who Viewed Me
Let your users know who visited their profiles recently. One can choose to switch off the alternative toggling view. In that case, the user would not be visible in the who viewed me section of other users.
Grid View
Unlike other dating apps like Bumble or Tinder one does not view one profile at a time. The profiles here are shown in the grid format with 32 profiles in a row of 3 at once. Thus, one can see more people to choose from and do not have to reject to move to the next profile.
Group Chat
Let your users connect in groups and enjoy their time. The community needs extended emotional and moral support from their people. The application is curated with considerate features that make it one of the best for its user base.
Send a Tap
To show their interest to a specific person one simply needs to send a tap. Once tapped one can send messages to the person.
Connect Via Various Mediums
One can connect with their new friends over a call or a video call without sharing their numbers. The Grindr like app development teams take care of the privacy and confidentiality of the users involved.
Translation
With an in-app translation alternative, language is no longer a barrier to connecting with like-minded people and making new friends.
As discussed, Grindr offers a premium subscription model with some advanced features. Let’s have a quick look at what a user gets if they opt for the same.
Premium Features
The Grindr paid version comes under two categories Grindr XTRA and Grindr Premium.
Grindr XTRA Features
- ZERO third-party ads
- View up to 600 profiles in the cascade
- Chat with users globally with Explore
- Saved phrases to use in chat
- Read receipts
- See who has chatted with you
- 5 expiring photos per day.
Grindr Unlimited Features
- ZERO third-party ads
- Unlimited Profiles in your grid
- Viewed Me
- Visible typing statuses
- Unlimited Expiring Photos
- Chat with profiles globally using Explore
- Saved chat phrases
- Read receipts
- See who chatted with you
Read Also: How to Build an Online Dating App Clone Like Tinder?
Advanced Filters
- Online Now
- Photos Only
- Face Photos Only
- Haven’t Chatted Today
- Weight
- Height
- Body Type
With such advanced features and filters, it becomes quite easier for the users to interact with the application without bothering about their privacy and security. If you want to enter the market with a competitive edge, hire tech experts who can Develop apps like Grindr using advanced technology.
Now that you have decided on the features and elements that you want in your application let’s jump to the development part.
How Would Your App Look: UI/UX Development
The look and feel of your application is the first thing that can either help you win or lose a user. If your user is not comfortable using the application that you have developed, they would surely abandon it. To make sure your users love the application, use the latest UI/UX Trends in your application. With the ease of navigation and the least number of taps to accomplish the actions, one would love to interact with your application for a long time.
A vibrant color scheme, logo, and in-app content also play a significant role in user engagement.
How Would Your App Function: Tech Stack for App Development
Once we are done with the look and feel of the application the backend development takes place. At Octal IT Solution, we have full-stack mobile app developers who would take care of the development of the front-end and back-end of the application. We make sure to make use of the latest technology like Artificial Intelligence, Blockchain, Machine Learning, etc. to bring to the screen a solution that is interesting and engaging.
Technology Stack our experts use to build your solution are:
- Front-end programming: Js, CSS, HTML, Flutter, Kotlin, C, and Swift.
- Cloud-services: Amazon AWS, Google Cloud.
- Payment integration: Braintree, Stripe, net banking, e-wallet, PayUMoney.
- Database management: MongoDB, Mysql, Cassandra, PostgreSQL.
- Push notifications: Twilio, Apple push notifications.
- UI/UX: Adobe Illustrator, Photoshop, Adobe XD.
- Back-end programming: Xamarin, Angular Js, React, and Ionic.
This is the basic technology stack that we use to develop your application, in case you want us to make any changes in the application we can surely discuss.
The solutions are never deployed to you without testing. The Quality analyst and Software testing team associated with us check your application for all the features and functions and once the application is developed to be flawless it is then deployed.
Next Is What: Launch Your App
Once your application is ready and tested to be deployed, you can launch your application in the market and sit back to see the response. Initially, if there are some issues with the application you can surely manage with modifications. Check reviews constantly to make sure there are no errors in the application and the features and elements that are troublesome are worked on.
How to Gain Users: Market Your App
To make sure that you are earning the best from your applications, simply make sure that you reach a greater audience. We develop applications that are SEO-friendly and can easily be marketed with a little effort.
Phew but this is not it! (***Sad***)
Here’s one important factor that you need to consider when you hire a team to develop any social media application.
SECURITY!
Yupp, your users need to feel safe when they use your application to find a new company. Some people can courageously strike up conversations with strangers and friends alike but others feel troubled. A lot of mainstream dating applications have taken various steps to make sure they are inclusive to certain communities protecting their identity and privacy.
Our mobile app development company affirms that the solutions that are offered to you are secure, reliable, and credible. They take care of the users’ interest, their choices, and their confidentiality.
Wrapping It Up!
Entering the market with an inclusive dating app idea is a great business plan. Our tech-geeks have great experience in delivering solutions that are centered around match-making and dating and use their market research to help you build a profit-making business.
So, if you are looking for a team that you can partner with in technology parts, we are simply a call away!