Everyone who dreams of running a business of their own has this great desire of their shop being crowded with customers all over, isn’t it? Well, if you are some with this dream than you can just go ahead and try attaining your goals and ambitions with an eCommerce mobile app. For many a reasons, an eCommerce app can just be your dream come true business. It allows the businesses to target their audience from all around the global, without the need to travel place to market and promote their brand. This is just one added advantage.
Lately, a huge rise was witnessed in the demand to develop ecommerce apps by the businesses with most of the startups getting into eCommerce business. The motto of all of them is to target mobile-first and website-second.
Amazon is the one holding the reigns with it enjoying the status of being the biggest player in this e-Commerce game along with its counterpartsebay, Snapdeal, Myntra&Snapdeal.
These platforms have successfully captured the heart of the audience and now malls & supermarkets are simply considered as ‘food-zones’, ‘check-in’ hangouts’, ‘ window-shopping’ and another cult ‘selfie-zone’.
Today, with people leading super busy lives, no one desires to spare this precious time of their holidays and weekends in long queues to get their items billed. With eCommerce apps for their rescue, they can shop whenever they want and make easy payments instantly.
Market Statistics of eCommerce mobile apps
For the unbeknownst, presently 125 million of the consumers in United States owns smartphones, while 50 million consumers in United States have tablets. Now, in the last six months, 62% of the smartphone users have made online purchases using their mobile devices. Meanwhile, e-commerce dollars account for ten percent of the entire retail revenue.
Even inside the physical retail store, 80 percent of the shoppers have used their smartphones to either search product reviews, to compare prices or to find alternative store locations.
Which are the two popular e-Commerce mobile apps in the market?
Speaking of the most prominent e-Commerce mobile apps across the world, they are:
Amazon: It is a renowned e-Commerce website providing a spectacular shopping experience to its users. Super light and fast, it enables the users to search & filter wide-ranging products with few taps on screen. Users like the multi-payment gateway offered by this platform for easy checkout as well as it offers complete update on the order status. Besides, Amazon enable its users to shop without registration, or even register at the end of checkout process by just entering their email address or mobile number.
eBay: This platform has great offerings such as online bidding to its users across the world. It offers search options in order to enhance buying & selling experience, along with the features such as barcode scanning to compare prices, guests checkout, auto-complete search, linking PayPal account for faster transactions, etc. Also, it sends notifications regarding bid status, time remaining in the auctions and latest auctions.
How to develop your own e-commerce mobile app?
With e-commerce businesses growing leaps and bounds these days, it’s not a surprise that more and more businessman wants to develop an app for themselves in the pursuit of achieving big in the e-commerce field. And the work of the businessman looking to get an app developed has been made easy by all the latest tools and technology available on hand.
To the already cruising business of e-commerce, VR and AI technologies have provided more fuel via their tremendous features in the form of virtual changing room. It is a no brainer is e-commerce is going to rule in the future and aspiring businessman should get an app developed to achieve big.
Your perspective regarding your e commerce app has to be loud and clear from the beginning of this adventure. What type of app you want to start your business with – iOS or Android ? What is the type of your product? Who is the target audience? Which type of brands you want to target?
After getting all this done, next basic step for you would be to define the correct features required for your mobile app.
Features are the most important factor that makes or breaks your app. Target audience are hugely influenced by the features and if they are not to their liking they will turn to some app. This directly will hamper your revenue growth.
Key aspects for developing an e commerce app:
Market Analysis and Buyer Persona: Developing a Buyer persona will help you big time in making your business work. You have to develop your products according to the audience you are indulging with. Do work on getting to know your target audience, their likes and dislikes, the digital age they are dealing with. Get to know their behaviour and daily patterns and that will certainly help you out in creating an app in accordance with their basic demands.
Knowledge of your competitors: Having knowledge about all the competitors that are involved in the market is a must in the business arena. Get all the details about your competitors, their functioning process, how they attract the customers, their methodology. We are not asking to blindly follow their working procedure but to take notes and build a work ethic around those notes to get maximum results out of it.
Choosing technology: Track down all the basic knowledge of the business and that will help you in deciding the technology that will create the e-commerce app for you. Calculate the budget required, collect inventory information, select CMS, framework, database, and backened& front-end languages required in coding the app. You have to decide whether you want to your app on Android version or on the iOS version keeping device usage of your audience in mind.
UI & UX Design: You are tasked with providing your app the fame it deserves and this can be done in the form of soothing colour schemes, smooth transitions and appealing visuals that customers can find moving from one page to another. Design various type of logos and after consulting with experienced campaigners leverage the selected one to the maximum. This logo is going to be your identity with your target customers. You need to plan out smart branding tactics to get into the subconscious mind of customers.
Product Image Quality: Your app must have the feature to display high resolutions image of the products as customers will get attracted by the image of the product as they don’t have the leisure to see the product before ordering. So in order to completely convince the customers you must have to provide a high quality picture of the product in your app. Embedding zoom feature onto the pics will help out customers in taking a closer look of the product.
Next, let’s explore the features that need to be present in an e-Commerce mobile app.
Features of an e-Commerce Mobile App:
System will have three panel:
- Customer Panel
- Vendor Panel
- Admin Panel
Features of Customer Panel:
Features of Vendor Panel:
Features of Admin Panel:
Registration: Nobody got that extra time to go through long list of demands on your registration page, everybody wants to experience the features as soon as possible. So in order to attract more customers, enable the option to login with two or three clicks via people’s social media account.
Support multiple payment options: If you don’t provide your customers with their preferred payment options than you are running in a dangerous territory of losing your regular customers. You have to open all the doors of payments whether it is credit card, debit card, net banking or e-wallets.
Push notifications: These are one of the features that directly influence the success of any mobile app. They are important as they keep the customers updated with the referrals, discounts, promotions, sales and offers and lure them back to the app. This inturn will directly improve the revenue collection of your app.
Social media integration: Social media integration is required not only because it provide one tap login but also because it ensures that your app is available to the customers at all time. Whether they are using Facebook, Instagram, Twitter or Pinterest. This in turn will help them in sharing their special discounts on the social media accounts.
Dedicated discount features: Abandoned carts can be pointed out as on the major issues for ecommerce as 70% of carts abandoned turns into a significant amount of revenue loss. So what to do? You can start by retargeting those customers by providing them special discounts on those specific products they left behind in the cart. Going by survey, 61% of the 18-24 aged people tend to buy the products with number going upto 72% for customers in the age group of 25-34. This shows that you can somehow retrieve lost sales just by offering the customers, special discounts.
Product search with QR codes: QR codes have become the new normal. You can use them in order to gather information about the product you are looking for. You can create a feature of your own that will allow the users to scan QR or bar code of any product they really like.
Complete synchronisation: If you come up with a great feature that will certainly excite your customers and you need to launch that feature before your competitors does than you can use complete synchronisation. This will help in speeding up the process by synchronizing the app with the website. This will help in saving plenty of time, beat your competition and increase the sales.
Google Analytics: Google Analytics will help you out in finding out what features of your app people are liking and in which areas they want you to crank it up a notch. It will help you out in finding out the feedback of the customers with real time data. You perform better on the areas that you are lagging behind with the help of Google Analytics.
Review and Rating: A brilliant businessman is always open to criticism in order to grow and review and product ratings will throw the reality in front of him. Customers should be empowered with the option of reviewing and Rating your app and features included. When the customers will find out that their demands are being heard than they will become a permanent member of your family.
Wishlist Button: A customer like some product on an app but can only buy it after a week with the arrival of his salary. Wishlist play feature will turn his saviour in this case. It helps the users to save their products which they want to buy after a while. This feature directly helps in increasing the sales and getting input of users’ preferences.
Easy Checkout: Users tend to scroll and compare a lot of products before making their final decisions. After this for paying their products they want the process to as simpler as it can be. Your app must take care of saving their card and e wallet details and take them quicker through payment gateways. Customers don’t like to wait in payment queue so try to cut short the steps involved.
Easy Product Navigation: There are a lot of products being sold on your app, product navigation definitely makes it easier for the users to navigate through all the products and find the one they are looking for.
Live Chat Support: Customers can directly communicate with support team in order to discuss any form of query regarding to some product, order or payments.
Real-time order tracking: It allows the customers to track down their orders with real time information. Your users will receive live updates regarding their order whenever ETA or status shifts.
Augmented Reality View: AR view feature will allow the customers to view and observe the product at home before making a purchase. Customer can get the feel of the product in any corner of the house.
Social media integration: Customers like to get a lot of opinions from their friends, family and relatives in any product they want to buy. So they should be provided with the option of sharing that product through social media platforms like WhatsApp, Facebook, Instagram or Twitter.
Ratings and Reviews: Feedback is very necessary in order to improve in any aspect. Customers should be provided with the option of providing the feedback based on their experience. This inturn will improve the quality of the app.
Personalization: This functionality enable the users to get particular result based on factors, such as their location, festival, culture. Order history and browsing behaviour.
Shipping: Shipping API is integrated into the system to track the shipment from source to the destination.
Google Map Integration: By integrating maps, the entire store is displayed on map. Here the user would be able to search the store on map, which navigates them.
Auto tax calculation: A Tax calculation API is integrated into the system, so that it auto-calculate the tax for each of the product.
Multi-currency support: This functionality allow users to convert the currency via currency convertor API, which can be integrated into the app.
Price comparison: To fetch the price of an item from other e-commerce platforms, price comparison API can be integrated into the system.
Reporting & Analytics: This feature will keep the admin updated and allow him to analyse overall summary of the app, such as registered users, issued cards with time range, orders, products, etc.
Payment gateway: Payment API can be integrated into the app to make transactions easy for the customers.
Cloud Storage: This functionality allow to store data on cloud. This way system will be able to access data from anywhere and anytime.
CRM Integration: It is useful to enhance the marketing through SMS and email. Admin can send notifications regarding new deals and promotional offers.
There are already a lot of e commerce apps in the present day market and if you want to stand out from the crowd then you need to follow these steps and features. Following a customer first approach and providing them with utmost ease to choose and buy the products will surely allow to attract and retain customers. Any try to create an app with solid features that won’t fade away with time and keep on working with your app by getting all the necessary feedback from your customers.
Required Team Structure:
To develop a basic version of an eCommerce mobile app, you will require:
- Project Manager
- Android/iOS Developer
- Back-end developer
- Quality Assurance Expert
- UX/UI Designer
Cost to develop an e-Commerce mobile app
The development cost of an e-Commerce mobile app depends on a number of factors, such as:
- Advanced Features
- Number of platforms (Android or iOS, or both)
- Location of the app development company (development cost is lowest in the Asian countries, like India)
When basic app version is considered with the MVP features and simple UX/UI design, the development cost will be somewhere $20000-$25000, whereas an app with advanced features and more number of platforms, the cost may reach $50000. However, investing this sum of money ensures a feature-rich and brilliant e-Commerce mobile app.