In the digital world, change is constant and it takes place at fast-paced manner. A second delay can have a negative impact on page views, customer satisfaction, and conversion rate. Even the speed of your site is responsible for your organic search rankings.

In simple words, by improving your site speed, you can enhance your revenues. You might not know that the visitors to your site expect the web page to load in less than two seconds and if it takes more than three seconds, then there are chances of the web page being abandoned. Some of the online shoppers even deem to believe that quick page loads are relevant for their loyalty to the site.

Google has been accounting for a site speed algorithm since 2010 and in 2015 the average website load speed increased by 22%. However, even now it takes around 7 seconds to load a page that’s a far cry from the two-second limit of your average user.

This clearly signifies the criticalness of webpage loading speed as it not only affects the Google ranking, but also improves the profits in a big way. Here we will be mentioning few things which will help you in speeding up your site.

HTTP Requests
The maximum of a web page’s load time is spent downloading images, style sheets, scripts, Flash, etc., and an HTTP request is made for each one of these elements. Thus, to improve site speed you must simplify your design in ways like streamlining the number of elements on your page, using CSS instead of images, combining multiple style sheets into one and reducing scripts and putting them at the bottom of the page.

Server response time
Aim for a server response time of less than 200milliseconds and it can be attained by using a web application monitoring solution and looking for bottlenecks in performance.

Compression
While creating high-quality content, large pages are required of about 100kb or more, which makes the page slow to download. However, you can simply speed the load time with the use of compression that reduces the bandwidth of your pages, thus reducing HTTP response. The same can be done through a tool named Gzip is helpful for the same, which is the right option for speeding up your site.

Browser Caching
Upon a visit to a website, the elements on the page visited by you are stored on your hard drive in a cache, or temporary storage. This way, when the site is visited next time, the browser can load the page sans the need of sending another HTTP request to the server. A study shows that 40-60% of daily visitors come to your site with an empty cache, thus it’s needed to increase the speed of your page for first-time visitors. You must also enable caching to shave time off subsequent visits.

Image Optimization
Images are based upon size, format and the src attribute. As it comes to Image Size, try to keep them as small as possible for reduced loading time. There are image editing tools to do the same and then there is image format. For the same, JPEG is the best, apart from PNG. It’s best to avoid BMPs and TIFFs. In terms of src attribute, you must ensure that the code is right as well and you must avoid empty image src codes.

Conclusion: While some of these tips are easy to execute, but then there are others will need technical expertise and in that case you can take help of the web design and development service provider, who know well how to utilize the resources.