One may think that email marketing has become obsolete, but statistics show something else. Companies are still in huge demand to develop Microsoft apps like Mailchimp that can fulfill their email marketing requirements. Email marketing is still a powerful method to get in touch with your target audience.
Entrepreneurs are still looking to develop email marketing apps specifically for Microsoft apps like Mailchimp development. These apps will act as platforms for business to showcase their offerings through emails. There are more than 4 billion active email users, and thus, it is quite rational to assume not all emails were sent manually. The majority of app development companies are going to create Microsoft apps like Mailchimp to automate sending all types of emails.
You are highly likely to find a market for your email platform. A perfect example is Microsoft Mailchimp. It grew from a small startup and gradually became a huge marketing automation platform that was acquired by Intuit for $12 billion. In this article, we will go through various aspects of how to develop Microsoft apps like Mailchimp and understand the underlying benefits, features to consider, and many other aspects. Let’s begin with the basics.
What is Mailchimp?
Mailchimp was developed in the early 2000s, and its focus was on sending marketing emails. Initially, it was developed as an alternative email software that could empower small businesses. However, as the years passed, it has grown not only in popularity but also in functionalities. It has features of a Marketing CRM and landing pages, and it covers channels like Instagram and Facebook. In 2019 alone, it launched 41 new features and reached a staggering number of over 12 million active users.
Marketing Statistics According to 2024:
The email industry boasts impressive market statistics that support the idea of Mailchimp-like app development. Here are some statistics that will motivate you to develop apps like Mailchimp:
a. As per the SaleCycle report, nearly 59% of recipients get influenced by marketing emails, which causes 50% of them to buy the advertised products at least once a month.
b. Campaign Monitors claim that email marketing produced $44 for every $1 spent, which translates into an amazing 4400% ROI.
c. Fluent states that 68% of millennials say promotional emails have influenced their purchase decisions.
How does the Mailchimp app work?
MailChimp is an email marketing tool that is free for up to 500 subscribers and 2500 emails a month. It allows you to create, send, and manage newsletters with Mailchimp. You can also manage your subscribers, lists, and CRM with Mailchimp. There are also automation features in the platform that allow businesses to trigger-based campaigns, create personalized messaging, and track campaign performance.
Furthermore, there are analytics and reporting tools in Mailchimp that let companies monitor the performance of their campaigns and make data-driven decisions for better marketing approaches. With its user-intuitive features and interface, it is a go-to tool for businesses looking to enhance their marketing efforts.
Amazing Features to Add to Microsoft Apps like Mailchimp Development:
Whether you are going to develop messaging apps like Telegram, an app like Slack development, or simply create Microsoft apps like Mailchimp, its success will depend on the features. Here are the major features to consider during Mailchimp-like app development:
Email Editor with Ready-Made Templates:
No one likes to begin with scratch. Everyone needs a reference to begin with, and ready-mail templates serve that purpose. You must provide a good collection of ready-made templates that are visually appealing, diverse in terms of style, and, most importantly, responsive.
You must ensure that all the elements of the ready-made templates, like fonts, colors, social media buttons, etc., can be customized as per the user’s liking. We always recommend using the WYSIWYG (What-You-See-Is-What-You-Get) drag-and-drop type of builder for the customization.
Recipient Segmentation:
Relevancy plays an important role in email marketing, particularly in the B2C segment. As per the Campaign Monitor report, the CTR rate increased by 26% through personalization. Also, the segmented campaigns drive a 760% revenue instead of one-size-fits-all campaigns.
That’s why segmentation tools play an important role in making the entire process of contact management simple yet precise. An unmatched user experience must allow for uploading contact information and marking attributes in bulk. Otherwise, it will be quite cumbersome to manually enter data of all data and switch to another product.
Email Automation:
Email automation is undoubtedly a necessary feature for Mailchimp-like apps. It automates the tasks within a predefined workflow. Also, marketing automation makes it easy to create personal connections with the tool’s users’ target audience. It will ultimately provide great results in achieving more ambitious goals with less effort.
In email automation, triggers and workflows play a predominant role. For less advanced users, we should provide some ready-made goal-based scenarios. On the other side, if the users are well-advanced, then they should have the option to set up their own paths.
Messaging Scheduling with Email Marketing App:
In email automation, another powerful feature that will make it stand out is – messaging scheduling, which will allow users to send an email at just the right time of the day. This feature is inspired by Sendinblue’s send-time optimization. A machine learning algorithm power this feature. It leverages data on when consumer open emails to find the best timeframe for the offer to be delivered to their inbox. This applies to every recipient in a given campaign segment.
Performance Monitoring:
The job doesn’t end with launching a campaign. Major work has arisen from there. You have to test, monitor, and improve the marketing campaign performance. To achieve all this, the email marketing tool should have another set of features.
One is split testing, which allows testing the effectiveness of two versions of the same message in converting recipients into buyers. Then, it’s critical to equip your tool with advanced analytics that can convert behavioral data (such as deliverability, open and click-through rates, or subscriptions) into meaningful insights. With full marketing data, your users will be able to tailor their campaigns for send time, content design, and even device type.
Third-Party Integrations:
The email marketing tool doesn’t work in silo but is also integrated with several tools like CRM. Thus, you must ensure that the built email marketing tool is compatible with integration with industry giants like Salesforce, Eventbrite, etc. This integration will surely streamline your clients’ marketing efforts. Therefore, it will result in increasing app engagement and user retention.
Reasons To Invest in Microsoft Apps like Mailchimp:
There are many reasons to invest in Microsoft Apps like Mailchimp. Whether you develop messaging app like WhatsApp or any other app, its benefits are the core reason to invest. Here are the major benefits of Mailchimp for the users:
Easy sending of Emails:
The user-friendly interface and intuitive design of Mailchimp make it easy for even non-technical enterprise owners to send mail. Therefore, they can create professional-looking emails without coding or design skills. It results in saving both time and effort.
Robust Selection of Email Marketing Features:
There is a comprehensive suite of email marketing features in Mailchimp. It can cater to every type of business. The customizable email templates, product recommendations, automated email flows, and personalized allow users to engage with the audience.
Analytics Features:
As we mentioned above, the marketing campaign isn’t only about sending emails but also tracking them. Mailchimp provides you with valuable insights into your email campaign performance through robust email analytics features. It provides insights into metrics like open rates, click-through rates, conversion rates, revenue generated, and others. Thus, you can make data-driven decisions and optimize your future campaigns.
250+ Integrations:
Almost every popular e-commerce platform can integrate with Mailchimp. Also, in each integration, you can sync customer data, automate personalized product recommendations, and send targeted emails based on purchase behavior.
Reliability:
Reliability is a qualitative feature of Mailchimp. Mailchimp has been in the industry for more than two decades, and thus, it has built huge trust and reputation. Developing an app like Mailchimp also gives you the responsibility to develop similar trust.
Wide range of extra features:
Mailchimp is not just limited to basic email marketing. It has a lot of out-of-the-box email marketing features. Mailchimp offers everything you need to develop successful email campaigns. It has a Customer Journey Builder, AI-assisted designs, social media connectors, and even a landing page builder.
Read More: How to Develop Messaging Apps Like Signal?
Core Technologies Behind Develop Microsoft Apps like MailChimp:
Here are the major technologies that are utilized to develop apps like Mailchimp:
· Backend: PHP, Symfony, Laravel
· Database Engine: MongoDB, MySQL
· Frontend: React, Redux, Draft.js, React Beautiful Dnd
· Cloud Infrastructure: AWS, Google Cloud, Microsoft Azure, Amazon S3
· Email Sending Services: Amazon SES, SendGrid, Mandrill
· Microservices and APIs: RESTful APIs, GraphQL, Microservices Architecture
Microsoft Apps like Mailchimp App Development Process:
Now, you must have understood the success of Mailchimp and why it is fruitful to develop a similar app. Let’s know the development process of the same:
1. Start with Market Research:
Mailchimp is your inspiration, and all of its competitors are also your competitors. You have to identify risks, think of strategies to overcome competition, discover new ideas, and much more. You have to find the current state of your target market. Also, you have to analyze their needs and trends. Furthermore, you have to measure your chances for growth in the market segment.
2. Come up with features for the MVP:
After the industry research, you can now think of what features to add to your MVP to meet customers’ demands. We always recommend first developing an MVP and then going for the major product.
Developing an MVP means focusing on the main features that you can identify through your market research. What do your competitors lack? What are your target audience’s main needs? Don’t be afraid of launching a product that is too primitive.
Once the MVP version is successful, you can start rolling out major advanced features.
3. UI/UX Design and Branding:
The design of the app should be unique, recognizable, and attractive to the users. Mailchimp’s unique, creative, and playful design with a casual atmosphere stands out in a world where other business platforms are formal and look the same. On the Mailchimp website, users may find a variety of unique and amusing pictures and animations. Thus, you can take inspiration from Mailchimp and go for a similar strategy.
4. Development:
After creating the design, the development will begin. You have to look for a mobile app development company or hire app developers for your project. Many app development companies in the market boast of experience and expertise.
However, you must choose a mobile app development company with proven experience and a long existence in the market. They will provide you with frontend and backend developers who will take the development of your project.
5. QA testing:
After the development, the QA testers will be involved to ensure no bugs remain on the app. They will thoroughly check for testing using manual or automated methods. They will also check the app’s performance and security.
6. Deployment and Launch:
Once the QA team signs off, the app will be ready to deploy on the cloud architecture and launch in the market.
How Much Does it Cost to Develop Microsoft Apps Like Mailchimp:
Without knowing the exact requirements, it becomes quite challenging to give a closely estimated price of development. There are a variety of factors that affect the cost of app development, such as feature complexity, technology stack, platform, development time, and, most importantly, development team location.
The development team located in India will charge much less and provide the same quality vis-à-vis a development team in North America. As per our estimation, the cost of developing software like Mailchimp can range from $25,000-$50,000.
Conclusion:
In this article, we have gone through almost every major aspect of developing an app like Mailchimp. The success of Mailchimp is an inspiration for many entrepreneurs who can also develop a similar app. At Octal IT Solutions, the best software development company in India, we can provide you with top-notch software development services.
Hire mobile app developers who have expertise in developing complex applications with advanced features and functionalities. Let us know your requirements.
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