The design of a website has always been one of its key elements. For the visitors, it is the very first parameter in determining how good a website is. However, it’s hard to truly understand what kind of design would appeal to the larger audiences. We are pretty certain that it’s not just about the heavy graphics and vibrant colors sprinkled across all the web pages that appeal to users, sometimes even a simplistic and subtle design would do the job.
This is where you need an expert web designer for your website. A good website designer would have a natural talent for guessing what type of design is perfectly suitable for a particular business. This skill only grows with more experience over the years.
But is that it? Are talent and experience enough? It’s true that they’re certainly important, but there are other factors that are equally, if not more, significant in determining the efficacy of a web designer. We will be helping you out in picking an ideal web designer through the seven points mentioned below. So, without any further delays, here is everything that you need to follow before hiring a web designer.
1- Search A Designer Yourself Through References
Every now and then, we randomly come across an extremely mesmerizing website that we get so caught up with that we wish we had a similar website for ourselves. Well, why not? If this website happens to belong to a local business, then you can get a direct reference for your ideal web designer. You know the designer’s taste, and it matches perfectly with yours. This indirect approach of analyzing someone’s portfolio is pretty effective in finding the right person for the job.
2- Designer’s Hands on With Your desired CMS
Every person who wants his or her own website should do some basic research on how websites are made. What they should do is go through the basics of different CMS platforms used in creating and managing a website. If you’ve never heard of this term before, CMS stands for Content Management System. In simple words, it’s the place where you manage all the content on a website.
Coming back to web designers. After knowing what kind of CMS would be the most ideal for your business, it’s necessary to check the CMS specific portfolio of every designer that you are considering. This way, you can make sure you find the perfect match for your web designing.
3- Knowledge of SEO
If you’re remotely familiar with the concept of online marketing, then you already know what SEO is. If not, all you have to understand is, SEO experts work on getting higher rankings of your web pages on a search engine. You may be wondering, what does website design have to with SEO? Turns out, search engines give preference to a well-organized website with a clean and clear categorization. The whole purpose of getting a website designed is to maximize its reach to your online target audience, and if your website is not organized according to SEO due to its design flaws, then it will not give you the desired results.
4- Content Skills
Content is another important factor that you must consider before hiring a web designer. It’s not just about the grasp on the language that matters. A web designer who provides quality content himself will be more likely to envision a suitable design for the website. In addition, content is pretty much what makes your site’s visitors stay on the webpages. Yes, you can definitely hire a separate content guy or maybe do the content preparation part yourself, but that will not be a match for a designer who self-prepares the entire website content.
5- Deadlines Matter
While there are a lot of creative designers out there, only a few of them can take time seriously. No offense to web designers, but a lot of you make bold commitments in terms of deadlines to attract clients. We know you don’t it on purpose. It’s hard to estimate the time duration for website designing. And then there is this problem of added design recommendations by the clients after everything is said and done.
However, an experienced web designer would certainly give a more honest estimate of the time that it will take to design the complete website. If you want to get your website ready before a certain date, it would be preferred that you went with the experienced web designers that have worked for over five years in this field.
Suppose you’ve found a web designer that fits the description of an ideal choice based on the above mentioned points. He or she has a working knowledge of your desired CMS platform, is familiar with on-page SEO, delivers quality content and always ensures timely delivery of work. However, if the communication between you and the web designers isn’t properly organized, chances are, you still won’t get the desired design for your website. You need to make sure that you and the designer are on the same page with every little detail of the design work, and for that, you need a robust communication. Handing the design work over to someone whom you can’t properly stay in touch with isn’t recommended for web designing.
7- Design Ownership
After the web designing work is done, it’s very important that you should ensure owning the design rights to your website. For that, you can make sure that all the paperwork is in order. Even if it means paying extra to keep the design rights to yourself, you should go ahead with it. After all, if your competitors start using the same design that you worked so hard on designing, the whole element of uniqueness would be gone in a matter of few months.
Now that you know all the important factors that you need to consider before hiring a web designer for your dream website, it’s also necessary to know that working with a recommended local web designer is a far better choice than outsourcing the design work to someone far away. Choose wisely, and your dream design will come to life on your very own website with the right web designer.