Nomenclature of an application plays a key role in attracting user traffic to your app. Even though a right name is not a guarantee for success still it makes a lot of difference. The right name can arouse user interest as well as curiosity and a stronghold name can actually ward away potential users.
It is not really easy to pick up an app name which can immediately relate to app’s functionality. Also, as there are so many apps on Google Play Store and the iTunes Store, choosing a name has become all the tougher.
Given below are few tips which will help you pick up the perfect app name:
- Thinking about the app holistically
Always consider your app from the viewpoint of the user as well as from the outlook for future growth. In doing so, a probability of modifying the name in future diminishes and hence the name alteration of the name on now and then basis is not required.
As a matter of fact, when you first release your app, it is referred to as Minimum Viable Product (MVP), and as a result, it is prudent to map the growth chart of your app. You should know about your target audience and accordingly streamline your marketing efforts. In the long run, it is always recommended to create iOS or Android localized app name.
- Begin with brainstorming different names
Prior to settling for any name, pick up at least five different names so that you can discuss the viability of all of them. So the first step is to build up a primary app name list. It is quite possible that the name you choose has been used by someone else. Of Course, a unique name is required for application and should be original enough to reach out to your target audience.
One of the key advantages of beginning with various names is that you will have sample sizes to offer to your trusted friends as well as family. These people will act as unbiased end-users and will give you an opinion about different names.
Also, you can check the availability of the name from the app store name to ensure that the name has not been chosen earlier. It is possible that same name belongs to an offline product or someone’s Instagram or Twitter handle as nobody wants to be charged with being unoriginal. Also, you can take help of mobile app name generators to build as many names as you want.
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- Follow the rules
There are different rules which you can follow in order to fix names for Google Play and iTunes Store. In reference to iOS app name rules, bear two things in mind:
- The number of characters which can be used for mobile app names has been reduced from 255 to 50;
- You cannot put in added descriptions unless they are a part of the app name and come in the 50 character limit.
This has been a major implication for developing names. If app names are long it seems like a spam. Long names do no benefit to the users as they cannot be fully displayed. Basically, on iOS, the user is able to see just 25 characters of the name.
The same holds good for Google Play. Developers are allowed only with 30 characters for the app name. Follow these latest rules for both Google Play and the iTunes Store and you will surely attract maximum users.
- Try out compound words
Searching for one-word titles relevant to your app is surely a tough call. This process can be made easy if you choose compounds. Rather than searching for simple words, pick up the primary keyword which explains your app’s functionality. Next just use it with something linked to your application. For instance Evernote, this one is for making notes.
Evernote is a combination of ‘Ever’ and ‘Note’, ‘ever’ means always and ‘note’ for an app to keep notes, your ideas, thoughts something important etc. Tweetbot is another such example.
- Visualize your brand
The best names help build better brands. But the fact that should not be overlooked is that brand does not just name you to choose, but the entire package. It is important to choose a good name for your product. The app name and your brand need to be aligned lest it becomes tough for the audience to link the two. So be smart enough to develop the product desired and then choose a name accordingly. Do not disregard goals of your target audience.
For instance, Facebook instantly reminds about the communication. The same thing happens with McDonald’s logo or for that matter when they see an Angry Bird app.
- Make the name memorable
The name of the app should be such that it immediately comes to mind. An app such as Shazam comes to mind quickly. This is a music app which has more than 100 million users. When any user looks for any music app and finds such a name he or she is more likely to check the same as the title is very catchy. On the other side, in case if the name is not as per user expectations they will not even check your app.
The name of the app should be different as well as memorable so that more and more users are inclined to check it out. They should be propelled to do an extra search of the app on Google.
- Keep app name simple
Nobody likes a complicated name as it is difficult to recall. The name should be easy to pronounce lest people may avoid your app for reference. Keep the name small and crisp. In fact, a tongue twister is a big no-no. The best way to ensure this is to limit syllables to just two or maximum three. For instance Twitter, Candy Crush, Pandora, WhatsApp and so on. The user must be able to roll off the tongue without any problem. Check on your friends as well as family. If they are able to pronounce the name in the way you want, even the end users will be able to do the same.
— Octal Info Solution (@OctalSoftware) March 1, 2017
- Do a lot of research
Try to do lots of research so that you end up with an app name which is authentic as well as one-of-its-kind. This will keep at bay any kind of legal ramifications.
- Localize your name
When you add metadata as well as keywords which target different countries as well as languages, this adds up to the bottom line.A Lot of people browse and search for the apps in the language they speak. And as users can vary the settings the of the App Store to the language they use, developers should go in for Android and iPhone app name localization in order to avail the maximum benefit.
- Take your time to choose the right name
The app name should be chosen without any haste. Even if you feel you have a perfect title, follow all suggested steps to ensure everything is in order. Take recommendation of your friends as well as family.
The best and the most popular mobile app names do not come out of chance. A lot of effort goes into choosing the right name. Most of the times, right app names come out of the lengthy brainstorming process. Keep all of these tips in mind and choose the right name.