The Spectacles represent the transition of Snapchat from an intriguing mobile app to the manufacturer of wearable tech under the name of Snap Inc. These video-recording glasses will catapult the position of Snapchat in this burgeoning market.

Its first hardware product is a giant leap made toward the future. It will be available for sale quite sooner. Meanwhile, the company is busy promoting Spectacles as an extension of its core philosophy from software development to hardware manufacturing.

What’s in the Package?

The Spectacles are augmented reality lenses that are future-ready. It will capture a scene and record video snippets. These connected glasses will save the recorded videos to Snapchat to share as the users do. The videos can be transferred via wi-fi on Android devices, and the Bluetooth connection of the glasses will automatically transfer them to iOS devices. If you have no device in range, your videos will be stored in the glasses until you get online.

Talking about its looks, the Spectacles are chic and colorful. They will become your latest style statement. They aren’t dorky like the Google Glasses. The Specs will be available in three colors, viz. Red, Black, and Cyan.

You can view the videos in a landscape or a vertical format on your mobile devices. The augmentation is experienced in the image capturing and their projection onto its physical lenses. The camera is integrated with a 115-degree lens. The lens is wider to impersonate the views of human eyes as closely as possible. It is simple to operate as well. The tap button is placed near the left-hand corner of the hinge of the glasses, and it will record the 10-second increments using its object-recognition technology. The inward-facing lights will be turned on when snapping, and outward-facing lights are visible to anyone within your vision. It can record videos spanning up to 30 seconds in one go. It allows the detection of things viewed by the user.

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Unlike the boxed version, the Spectacles records the videos in a circular motion. This transition is indeed a promising one! The list of its features, seemingly, doesn’t end here. Living up to the expectations of its smart users, Snap Inc has enhanced its augmented reality glasses with a philosophy of capturing raw reality. The recordings will be saved on Snapchat, where users can review what they recorded and what happened right after that. They can accentuate the videos by adding illustrations and filters before posting and sharing them.

Finally, a word about the changeability of the Spectacle- it has a battery life running for one whole day. Its outward-facing light is the battery indicator. Double-tap it, and you’ll know how much more you can get from your device. When drained, they can be charged in their dedicated charging case. After being charged fully, the case will recharge them up to 4 times their capacity.

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Is the Future Calling For Snapchat Spectacles?

If the past performance of Google Glasses is a parameter to adjudge the success of Spectacles, it isn’t easy to predict anything. But, feature-wise and future-wise, the latter seems far more promising than Google’s brainchild. The Snapchat experience will be carried forward in this gadget with complete throttle. They are designed to capture the raw reality with the closest mimicry of human eyes. It is more of a GoPro and lesser of a computer. The pricing advantage gives a clear edge to Specs because at $130. They are considerably more affordable than Google Glasses, priced at $1500. Moreover, the company is not in the mood to aggressively launch this product.

The CEO, Evan Spiegel, is promoting Specs as a toy that will be rolled out slowly. The company plans a limited distribution strategy to ascertain if the product truly fits into the lives of its users. When Snapchat loses a major chunk of its international app market to Facebook, it relies on this hardware to keep its boats sailing in the deep waters. However, what the future beholds for Snap’s Spectacles is yet to be seen. Unless we know about its image quality and availability, it’s somewhat hard to say!

 

THE AUTHOR
Digital Marketing Manager
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Driven by a deep curiosity and a thirst for knowledge, Mann constantly seeks to uncover the latest trends and innovations in the tech industry. His ability to dive into complex concepts and distill them into engaging content sets him apart as a reliable source of information for his readers.

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