Today we have an app for everything, be it online shopping, countless games or the apps measuring your foot movements. All the firms running an online business today must think of its mobile experience. Since the start of the business, people start having discussions over the mobile app development. In the market, today there are over 1.2 million apps in the App Store and thus it’s become quite a task to retain the users. The ability to hold on to customers determines the success of your app thus boosting retention rate that is as crucial as an acquisition.

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Here are few of sure shots measures to attract loyal users towards your application:

Present a quality product: Indeed the most significant feature that determines the overall success of the app. Create an app that’s original, problem-solving, entertaining and designed in a manner that it’s great in terms of the visuals as well as the user experience. A good app assures a smooth ride ahead.

Determine your target audience: Having a clear idea of your target audience ensures the success of your app as then your focus is predetermined. You make calculated steps to improvise features of your app and it further assists to update and focus the app marketing and promotion activities.

Acquire new users through virality: Inbuilt referral systems go a long way in the lasting success of an app as then each user has the potential of attracting a network of new users. After all a mobile application automatically becomes more engaging when there is a likelihood of inviting more friends to use it. Facebook, Whatsapp, Instagram are few such examples.

Define the purpose of the app: The most striking feature of a great app is that it’s built to serve a particular purpose. Once your target audience is determined that you can accordingly deliver better results and make efforts to connect and engage the core audience. For any app, the best of its ability can be to directly convey what it offers the user. Meanwhile, the purpose is easily determined through market research and constant analysis. With this it becomes effortless to leverage the experience and proficiency of the mobile app development companies in the design and development of app experience.

Keep Android in the picture: It was with the iPhone that the trend of smartphone came into the picture. However, today the scenario is much different with Android reining the market, thus it’s suggested to make Android part of your strategy.

Nothing beats tactful marketing: Determine a budget for app promotion. It is vital to attract a first batch of users to test metrics and appreciating the worth of each user before carrying on with other systematic campaigns. A well-designed app marketing campaign assists in customer engagement that directly boosts the success of the app. It ensures that the app fetches wider reach and creates maximum buzz.

Developing an app isn’t an easy task, but it’s fundamental in building a sustainable online business.