iPhone is certainly the app platform that has enough of potential to establish an eminent connection with your audience.

Irrespective of your business and product type iPhone application would take you through diversified users penetrating the market segments that you would find difficult to crack otherwise.
A scenario would help you get the idea of how effective an iPhone app could be for any random business. Say, you own a children book publication house. You want to promote it and make more and more people know your brand. You already have a fully furnished website for your business that provides all the information about it effectively and lacks nowhere in communicating with your users. Still it in not reaching the audiences (children and their parents) and is failing to establish a seamless communication with them.
Now in this case it becomes essential for you to use a secondary force to communicate with your users. It is also important to reach them contemporarily and take a fine route to reach them. This will not only give them an idea of your profound presence but also let them connect with you unreservedly with the ‘gadget of the era’.
You will be able to pass the word better using a valid and sophisticated iPhone application of your books business. You would be able to surprise and engage them with various app activities and amazing interactive features that do more than just promoting your business plainly.
Let them play interactive quizzes related to the subject that you directly deal in. Also you can let users comment on app and share their ideas about the books. You can create a forum that connects different social lobbies and encourage a more interactive discussion on your app. Add interesting topics and conduct events that keep your users involved in the app and make them look for more each time.
This way you will be able to command the needed brand presence and make more and more fans added to your business. Going with iPhone application development could help you get the best of worth out of your business and take your privileges home with iPhone apps!