How to Develop Video Editing App Like Magisto – Cost & Features

Years ago, to click beautiful and stunning pictures, we needed a high-end DSLR camera. However, later on, modern smartphones that come installed with great camera features replaced DSLRs significantly. Even in terms of video editing, five years ago, we used to upload videos from our digital camera to a laptop or a computer in order to edit them using certain software applications. Today even that tedious and time-consuming task has been successfully ruled out by our most dependable device, i.e. smartphones with video editing app development.

Can’t imagine life without it? Duh pretty well!

These modern-day mobile phones easily rein over most cameras of primary & secondary segments. There is absolutely no need for transferring files to another device/computer/laptop, with the presence of some cool video editing mobile apps available for both Android & iOS smartphones.

These apps are gaining more and more prominence with each passing day.

How did It start?

Instagram, a photo editing mobile app launched in 2012, grabbed all accolades for being one of the hottest social media platforms of that year. At that time, a lot of people struggled with how to create video editing software for top-notch video editing & video recording, and thankfully, today there are not one but many such mobile apps available at our disposal.

Also, Read: How to Create a Mobile App like Instagram?

They do a brilliant job in the landscape of video editing and inspire others to come up with their own video editing & recording and make a mark in the arena. Now, if the idea of creating your own video-editing mobile app has come to your mind, then first you need to explore a bit about the basics.

So, let’s begin.

How Many Types of Video Editing & Recording Apps?

Video editing apps look really easy. But its complexity lies in the fact that video app development depends on the type of app you want to take in the market.

Well, this segment can be divided into three major categories. They are:

  • Video editing apps
  • Video recording apps
  • Both recording & editing apps

These are the basic three types of video editing apps that you need to choose from when you think about how to develop video editing apps.  Now before you take a firm decision, let’s have a look at the statistics that we have here.

Markets Statistics for Video-Editing

Exponential growth in the graph of online video viewers was noticed since the time smartphones came with the functionality to play videos on their small screen.

  • According to Statista, the global video editing software is projected to reach $932M by 2025.
  • Meanwhile, digital creators are dragging to spend $83 B on digital ads and $71 B on TV commercials. 56% of businesses have engage themselves in video creation.
  • Major players in the market of video editing are Magisto, Hyperlapse, Wondershare FilmoraGo, Inshot, etc.
  • Vimeo intends to acquire Magisto with the cost of $200M including the video suite for editing, monetization, and distribution.
  • Magisto premium plans are affordable to the audiences; starting from $7; with the presence of 3M videos and clips.
  • Adobe collaborates with NIVIDIA for surging AI and Deep learning technologies; optimize the video edition using sensible AI and ML. This gives bright edge to the VFX artists, designers, and marketers.

The sudden rise in the consumption of video content is clearly visible with these stats.

Want to Develop an App Similar to Magisto?

Meanwhile, the video editing mobile app industry has been here for some time now and most people today prefer opting for video editing solutions via a video editing mobile app as it gets the task done quickly. Among the many wonderful video editing apps out there in the market, there are a few that have managed to be on top, with one among them being Magisto, a brilliant video editing mobile app solution.

So, before you decide to develop an app similar to Magisto understand how the application operates.

Story of Magisto

This video editing mobile app works wonders for automated video editing as well as storytelling, focusing on both consumers and businesses. Founded by Dr. Oren Boiman (CEO) and Dr. Alex Rav-Acha in 2009, Magisto was earlier called SinghtEra, and the idea behind its origin was creating videos pretty easily and quickly, contrary to what was the case with then video editing process, which was immensely time-consuming.

Then it was in 2010 that Magisto received funding of $5.5 million from Magma Ventures and Horizon Ventures Partners. It was then on September 20th, 2011 that this video editor mobile app was publicly launched in the market as Magisto. Since its release, the app received a massive response from the market and just within the span of two years, it reached five million users, whereas, in 2014, the firm declared that it reached 20 million users and each month it was gaining two million new users.

Create Your Own Video Editing App like Magisto

Out there in the app market, there are many video editing mobile apps like Magisto. They were all created from ground zero & still, they made it to the top, and also got funding of million dollars. There is even Vine, another video-editing app that became a huge success and was later bought by Twitter, another social media giant.

So, with examples of so many apps like Magisto, Vine & clips making it to the top, then you must not be scared to turn your idea about creating a video-editing app into reality. Better give that a go when you are thinking about how to make a video editor app as you may never know that your app may become the next most popular video-editing app. After all, creativity and uniqueness are all that you need. Meanwhile, the competition out there is high, so how do you exactly create a video editor mobile app that successfully captures the attention of your target audience quickly. Here let’s find out.

Key Aspects to Consider While Creating Your Own Video Editor App

When you reach experts to develop video maker apps they would ask you a few questions. To understand what are the questions you want to discuss with the developers we share here a basic questionnaire.

What is the idea for your app?

When new to the mobile app arena, the planning part, and mobile app development part could be really dreadful. Hence, ensure that you implement your idea well and do enough research prior, as you will require knowing a lot many details. Our expert app development team can take care of how to make a video editing app, but it is you who would need to think of a unique idea that helps you earn great profits in the market. We are known to deliver interesting and unique solutions to clients around the world.

Who will be your target audience?

Rightfully, just everyone. After all, everyone today loves making nice funny videos to share with their friends on social media channels. Hence, basically, the target would be this young, fun-loving, energetic & socially-active lot. So, your video-editing app should be ultra-modern and thrilling, packed with all fancy and exciting features to catch the eyeballs of the youth pretty instantly.

Your application would need to hold the attention of Gen Z and professionals alike. Not a lot of applications have this universal nature and thus, you should make sure that the work you are engaged with helps you earn the best results on time. Our mobile app development company has been associated with various projects and thus understands exactly how a certain group reacts to the new applications and what they look for. When working on your project we put to use our experience and expertise to deliver solutions that aren’t just highly rewarding but can help you survive the competitive market.

What kind of features to include in your video editing app?

Well, this section, in particular, will be covered in-depth in the later part of this blog, but to start with, it is better to not begin with a fully-functional app version. As your app is being developed, the interface should be kept intuitive. After all, no one likes going through various steps of a guide to just use one feature or any other.

Now the same goes for the app functionality and it is a better idea, to begin with, the MVP version. As you start, allow your users to first get acquainted with the app. Once they get used to your video editing and recording app, then consider their feedback and suggestions seriously. This way, you will gain an idea about the new features which would boost the overall success of your app. Also, the app functionality must fit your app’s purpose. Like, make sure the app is easy to use and fun.

What about monetization?

Next comes monetization. So, most people these days create an app to make money. Now having your own great idea, working hard on it, researching a lot about the idea, and hiring a top-class mobile application development company to create your app, now what? Well, certainly your app must make money, but while you do so, it may also lead to your app failure. For instance, imagine that you are recording a video of your kids or maybe a captivating view of Niagara Falls in the US and suddenly there is a full-screen ad banner popping up. By all means, this will leave you irritated and frustrated because the ad will ruin your video. Hence, in-app purchases and a paid feature will be a more sensible option in terms of app monetization. In fact, this will be a well-judged move.

Other than these questions let your video-editing and recording app development team understand what you want from the app and how you are planning to build a name for yourself in the market.

Make it unique: This is yet another important app feature. So, as you build a video editing app, make sure you are not copying the existing app solutions. Even though people prefer cloning a successful mobile app & entering the very same market, but looked closely they are actually not entirely duplicated. While entering the same service in the same market, they do it differently. Same way, in the case of your video editing mobile app idea, ensures it is unique, different & recognizable. By different, we don’t mean to offer your own filters, rather consider adding broadcasting & streaming or even trying to implement Virtual Reality and Augmented Reality features.

Related Blog: What is the Cost to Develop an Augmented Reality mobile app?

Integrate with Social Media: Social Media Integration is the most crucial feature in any video editing app. After all, once the people have created those nice and funny videos, they would like to instantly share them on Instagram, Facebook, Twitter, etc. isn’t it Thus, do provide them this instant feature. In fact, it’d be better to add as much social media in your video editing app. Once you have taken care of these critical aspects, next let’s focus on the features.

Let the video app development team understand your expectations from the app and bring on the table a product that would take your business to new heights with better ROI.

Revenue Model to Gain Money Through Video Editing App like Magisto

Many of the entrepreneurs in order to sustain their presence in the market; relies on several models. Here we have compiled for you a few of the applied models, which help to gain the success and profits in hands.

1. Free price model 

All of the leading video generation and editing apps acquired this model to retain their app presence successfully, and trust amongst their users.

This method remains in the mind of the users for a long. If your business has some lucrative services too then it’s a great way to start your services via this method.

2. Subscription model

This is another great way to earn revenue in a short time. In the priced-based model the app service providers give subscription packages to their users for retrieving quality services to them. While they enjoy quality-based premium services without any ads.

3. In-app advertisement model

This method allows other service dealers with same niche to place their brand ads on the same domain where traffic is very large and unique; means their are higher chances to get traffic. For every click you can charge a small part of commission.

4. Pay per download model

LumaFusion runs on such a model, where the app downloading is not free. Means users have to pay to download the application. This is the best way to gain large revenue for the channel, but to reach such a level, in the beginning you have to allow users for free to use your app; this will give them exposure to use the app and build trust at the same time.

What Features to Include in Your Video Editing Mobile App?

When talking about your video editing mobile app development, the major features that would determine the development cost of a video editing app are the features included. Depending upon the user group, different feature sets are to be included.

Well, in the case of basic features, there will be two panels:

User Panel

  • Signup/Sign in
  • Standard email verification
  • Make video/movie
  • Multiple themes & editing styles
  • Upload custom music
  • Auto-selection of images/videos
  • Video Post
  • User Actions
  • Save post in a private album
  • Variety Channels
  • My Account
  • My album
  • My Movies
  • Coupons
  • Subscription
  • Settings

Admin Panel

  • Login
  • Dashboard
  • Manage User
  • Manage themes & editing styles
    Manage subscription
    Manage coupons

Now let’s explore them further.

These are the basic features that any video recording software should include. Along with these, there are a few advanced features that provide an edge to your application over your competition.

Additional Features:

When it comes to talking about video editing software development our team ensures they add some additional features to your product that would make it highly rewarding.

We understand it is important to make applications that your users can appreciate and easily use. With some additional features, we allow them to explore the other aspects of your business that lets them stay connected with the application.

Real-time Reports & Analytics: From here entire report related to your app and user data can be managed using a few APIs that will fetch real-time data from servers like count of users with the paid/free-subscription, how the user creates video, and the count of users that shared the video on the public timeline, count of downloads, etc.

Integrate Payment Gateway: By integrating a payment gateway by ewallet app development, you can allow your users to make easy online payments for subscription and in-app purchases. Multiple payment gateways can be integrated to make the process a lot more convenient for your app users.

Edit old or recorded videos: Ensure that the app you create has this functionality to work with the already recorded and old videos via the mobile app.

Sound effects: Ensure that you integrate your app with this feature where users can add a soundtrack, or add their voice to video, and also offer audio filters, such as storm, rain, etc.

Filters & Stickers: Comparing the prominent video editing mobile apps out there will make you realize the importance of many stickers & filters in any video editing app out there.

Fragment combination into a single file: This way you will allow your app users to create videos from exciting trips, vocations, or make presentations for work, same as they would in a professional video editor app.

Artificial Intelligence: It can do wonders if you can integrate AI technology in your video-editing app to auto-pick up videos & images to create a movie. Through AI, videos & images can be recognized & picked up with intelligence. Meanwhile, as you develop an app, you need not be limited to this feature list, as you can even use your own creativity and add a feature if you think that can make a whole lot of difference to your app. Simply choose less but choose well, at the initial level.

Read Also: How Much It Cost to Develop a Photo-Editing App like Retrica?

With this feature set integrated with your business make sure that you can earn a better and stronger business position that would help you earn great results in no time.

Which Are the Best Video Editing Mobile Apps Available in the Market?

Here, we have talked about some of the best video editor apps available out there for iOS & Android platforms. They will help you understand what kind of features make an app impressive and hit among users.

1. Viva Video: Considered as the best alternative to the iMovie and apps as Magisto, Viva Video is developed by QuVideo Inc. It works on Android, iOS & Windows platforms. This app offers many stickers, filters, text schemes, themes & transitions for further processing. However, it was noticed while using this app that the user interface can be further improved, as, during the use, it was quite inconvenient switching between various menu sections for several tasks. Meanwhile, the app is available for free and there is a premium version available that enables the users to shoot unlimited videos & remove the watermarks.

2. Magisto: Presented by Magisto Ltd. This app is one of the greatest Instagram video editor apps and it works best for the one who lacks the time or dislikes editing their own videos. So, Magisto works on both Android and iOS platforms, and in the case of Magisto, the editing logic is implemented on a backend, which is the reason this app does enable its users to edit video files. Here, a user will simply pick a theme and the rest will be done by the app itself and the user receives a ready-made movie.

3. iMovie: This Apple video editor mobile app is available for free. This is one of Apple’s flagship products created by AVFoundation. A few of its best features include the ability to add animated soundtrack & title to video, as well as 14 templates for the trailers that were designed by renowned movie producers. The updated version of the app offers its users a new feature that can slow or speed up videos as well as easily extract audio with further ability to edit it.

Quick Overview: What users really like about this Apple app is that it allows its users to store video clips created by them using iMovie in their library or they can also transfer the videos throughout different Apple devices using iCloud Drive or Airdrop. After uploading the video to the cloud, users can then finish editing it, using iMovie on their MacBook or iMac.

4. Splice: Created by GoPro Inc., Splice is one of the best apps in the arena and the best part is, it is free. This basic here powerful video editor app enables its users to record videos, add greetings & head to the movie they film recording their voices. It also synchronized the sound effects with actions on screen.

Quick Overview: This amazing video editor software tool allows users to make a home video, work project presentations/ documents through its simple & minimal features. It provides its customers with sound effects, wide-ranging filters, and also filters imitating various objects. Next, let’s find out about the team you require for the app development process.

These are a few mobile apps that you can take inspiration from when you want to see how to make a video editing app. Hire mobile app developers know the motivation and see how your thoughts turn to reality in some days. An important factor to decide how your project would be worked on is the team structure of the android mobile app development company.

Required Team Structure for Video Editing App

The process of Magisto-like mobile app development is pretty extensive, thus having your team in place is crucial. Hire the services of a video editing app development company to develop an app that is of great quality and feature-rich. Your mobile app development team for Magisto must comprise of:

Next, it’s time to find the tech stack to develop such an app.

Tech Stack Naunces for Video Streaming App

  • CDN Services; Amazon s3, aws cloudfront, amazon ec2, amazon rds, aws elastic transcoder
  • Database; Kafka, dynamoDB
  • Social network sharing; Facebook sdk, Twitter sdk, Tiktok sdk
  • Cloud service; Hadoop, drm solution
  • Testing; Spinnaker
  • Documentation; jira, confluence
  • Programming langugages; js, python, react, angular, kotlin, nodejs and swift
  • Mobile error monitoring; apteligent, crittercism
  • Performance monitor; logic monitor, boundary
  • Real-time analytics; google mobile analytics, hive, flurry analytics, localytics, spark.
  • Media formats; MKV, MP4, AVI, MOV, FLV, AVCHD, WMV, SWF, DMW.
  • Geolocation for customize suggestions; Google map api, Core location frameworks.

How much does it cost to develop a Magisto-like Video-editor mobile app?

Once you have decided to enter the market with a highly rewarding application you expect to earn profits right away. We understand that eagerness. It majorly depends on your investment.

On the basis of the number of hours invested, features and technologies involved, you can determine a rough estimate of Magisto-like Video-editor mobile app cost.

The cost depends on various aspects, such as:

  • Features
  • App complexity & number of hours invested
  • The region of the app development center
  • Chosen Platform (iOS, Android, or both)

Now, the cost to create such an app can be as high as the number of integrated technologies. However, an app with reasonable features is certain to cost somewhere around $10,000-$30,000 for a single platform. In case, you choose to develop for both platforms, then it may go up to $45,000.

At Octal IT Solution, you get services for both applications. Our experts can help you build a high-performing native mobile application that runs well in the market. Also, the hybrid mobile app development team can come up with applications on different platforms that make it easier for them to earn better profits in less time. Just make a smart choice and the experts can help you earn the best results in no time.

The Key Takeaway!

Video editing apps are a great way to enter the market and monetize trends. If you are looking forward to hire mobile application developer for a video editing and recording app then make sure they are well-versed with the domain. With technology advancements, they can help you bring in the market future-ready applications that can easily be scaled in the future. Along with this, you need to make sure that your applications resonate with your identity and bring a good name to you in the market.

So, just buckle up, hire the best mobile app development company, and enter the market with a user-friendly and engaging video editing mobile application in the given time frame.


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