A web portal is a website serving as a single collective source for all information on a particular web domain.
A Web portal deals with a wide array of information in a certain way that’s convenient for most users to handle. No matter whether the users have any prior technical knowledge of the subject or not.
That was from the user’s perspective. If you think like a business owner, a web portal can be the next million dollar business idea and a profitable venture.
In this article, we’ll discuss a few tips and tricks to designing your very own business web portal in 2017.
But before I delve straight into the “tips,” let’s discuss the various types of Web portals.
Types of Web portal Portals
- Vertical Web Portals
Vertical web portals are those designed to focus on one specific domain or industry. There are usually two types of portals, in general, and these are:
- Corporate Portals – Made for personalized access to certain information of a particular company.
- Commerce portals (Made to support B2C and B2B e-commercial backend operations.)
- Knowledge Portals
These portals help to enhance the efficiency of employees by providing easy and convenient access to information inside the workplace.
Note: Knowledge portals can usually found on the business intranet. So keep an eye out for the same.
- Horizontal Portals
Horizontal web portals emphasize on a wide array of topics and interests. These portals target the entire internet community and hence called “mega portals”. These portals also offer search engine functionalities to improve the user experience.
- Enterprise Portals
- Market Space Web Portals
Market space portals endorse B2C and B2B e-commerce. Their major functionalities are inclusive of things like:
- Proper software support for e-commercial transactions.
- Ability to search and access product information on the Web portal.
- Ability to share products listings in groups with vendors.
So that takes cares of our discussion on the different Web portal types. Now we can move over to the “tips” now.
Ten tips for developing your own business web portal
- Assess your goals and know your areas of interest
The first and the most important step is deciding the niche of your business. What kind of Web portal are you building? Does it have enough potential? Will it be regional, personal (like Yahoo!) or a hobby portal?
You need to find these answers as soon as possible. Once you assess your goals, the developing your business web portal will become as easy as a piece of cake.
- Know the standard features of a Web portal
Do you know the features that your business web portal needs? Some of the most common features of a business web portal include things like:
- Photo Galleries
- Personal profiles
- and much more
So what features will you have on your portal? Make your choice wisely.
- Identify and cater to the requirements of your customers
So you have already assessed your goals and have decided on the features that you are going to have on your portal. Now it’s time for you to identify the requirements of your customers and cater to them according to their needs.
If you can personalize your portal to the individual tastes of your clients, they will love it. Big data analysis is the only thing that can help you with that. Hence, make sure you don’t ignore the task of “data analysis” for any reason whatsoever.
- Decide on your web portal software
You would prefer open-source web portal scripts for this purpose of yours.
Some of the major web-portal scripts that can come in handy in your situation are:
- Upload the portal software to your site
Upload the software to the website and install it according to the script-specific directions. You should have a sound knowledge of “MySQL” for this job because web portal portals usually run on databases.
- The design of your portal should be based on the idea of earning maximum revenue in the long run
One should never waiver from the reality that a web portal has the sole purpose of making the maximum profit within a minimum time. Hence, you must ensure that the front-end part of your portal (the one that’s presented to customers) is optimized in the best possible manner to minimize bounce rate and maximize profit in the long run.
Also, it’s important to track the results of your website. This will help you determine whether or not you are moving in the right direction.
- Don’t go for the looks – go for the feel
Today, web portal designing is all about improving “user experience”, on the whole.
Your portal can have good looks, but if its access web portability and comprehensive web portability raise issues among your customers, your revenue is bound to suffer in the long run.
For example, if a web portal looks brilliant on the desktop but takes a whole lot of time to load on the mobile internet, it becomes a liability to your business growth.
Do you think your audience would love that?
No! Your user interaction rate is bound to decrease as a result of that. You will also be missing out on a whole lot of business (from your mobile customers, in particular).
Hence, it is always advisable to stress more on UX than looks. Work hard to increase page loading speed of your website. Trust me, it works!
- Determining which product or service you are offering
It is important for an entrepreneur or startup firm to have a clear view of their products or services so that they can have an idea about what are the visitors going to do when they reach the web portal.
As a business owner, you need to determine how the information is being provided. This will help the prospective client in getting the service or product delivered.
- Financial aspects to be taken care when developing web portal
The other important aspect when developing business web portal in 2017 is to know about the costs involved in developing and designing the web portal.
Use of technology is what matters the most in determining the cost of development. To make right decisions, you must master the art of using technology.
For instance, low cost or open source technology can be used when developing the web portal to lower financial burden in case of start-ups to gain the financial edge over their competitors. Such a step would also help in achieving sustainable project development.
- Last but never the least, market your web portal
Promote your portal on the internet through content marketing, social blogging, social media marketing, Google AdWords and various other SEO practices or tools to gain profitability over time. Though it’s a time-consuming process but, if done the right way, an entrepreneur will always be a benefit for sure.
Ready to launch a web-portal as your next business venture? These are some of the tips, if followed in totality, would help in your business development endeavors.