In the fast-growing e-commerce market, having a mobile app is important for business and online stores. In the age of digital innovation, e-commerce is becoming more and more mobile, users are becoming mobile users, and consumers are now spending more and more time on large and small e-commerce mobile applications. This development will accelerate in the next few years.
What motivated consumers to use e-commerce applications?
In short, consumers are always looking for exclusive online products that best suit their needs and preferences. The mobile apps let the users browse and order products anytime, from anywhere, thus providing more exposure to the sellers. E-commerce applications provide a more personalized shopping experience while avoiding travel, especially when you compare products and prices to save time.
Why do I need an e-commerce application?
There are many reasons why you should encourage e-business to launch your own mobile app
- Close contact between the customer and the store: Direct contact with prospects is very useful for eCommerce stores with interesting notifications (new offers, exclusive products, personal sales, special promotions, etc.).
- Provide personalized and attractive quotations: Increasing consumer loyalty to your brand requires great mobile apps and increased user engagement.
- More attractive and ergonomic instant content: The e-Commerce mobile app will complement your online store with faster content, regular updates and a more engaging way of shopping.
- Low-Cost Marketing Strategy: Mobile marketing can help all companies improve their brand image and brand image of their products and services without spending a lot of money.
- Your prospects are better identified: Customers interested in the offer are those who are tempted to continue buying. To do this, you need to periodically update the content of your mobile app to make it engaging and compelling.
- More modern brand image to meet customer’s expectations: With the advent of social networks and mobile applications, telecommunications games have changed. In creating a modern brand, it was necessary to adapt to trends while adapting to the new needs of consumers.
- Sales and Import Stimulation: Thanks to a personalized buying experience, direct contact with consumers and the exclusive content of the offer, sales will naturally take off.
Why should I choose to sell through the app?
In the present world, despite the fact that more than a third of online shopping is done through mobile apps, very few e-commerce sites have their own apps. Today, e-commerce needs to have a mobile app that will drive sales to provide the best user experience. In a world of more than 4 billion internet users (including 32 billion social network users), participants from all walks of life compete to take advantage of this huge potential. With the rapid emergence of new technologies, today’s consumer buying trends are changing rapidly. Mobile apps are becoming more prominent than in online stores. Whether it’s a clothing store, lifestyle store or toy retailer, customers want to shop at their fingertips, so you can do it in the app.
According to a recent study by Criteo, consumers around the world now prefer to use applications (47%)than mobile websites (20%) or desktop websites (33%). If you know that 70% of sales today are generated by apps and conversion rates are three times higher than when using websites, mobile apps today can’t deprive you of great potential.
Why can’t I rely upon my website? Because mobile apps are very powerful.
Compared to websites, mobile apps offer a simpler, faster and more interactive user experience, and can take advantage of mobile device features such as cameras, GPS, etc. and other apps like social networks or payments.
- Mobile apps are loyal to customers because they attract customers.
- Today, mobile apps are considered an indispensable tool in any company, industry or event loyalty strategy.
- More interactive features between brands and customers, including push notifications (up to 88%) or other loyalty programs to retain customers.
- Customer loyalty can help you increase your total revenue quickly and efficiently.
Purchasing preferences have changed: Purchasing preferences are constantly updated. In addition to speed and ease of use, customers can enjoy personal content and exclusive benefits in the app. Since 2015, mobile website traffic has exceeded desktop website traffic. According to Criteo, for merchants with apps and mobile sites, most transactions (70%) are done in the app. Worldwide, the application-based trading share rose from 36% in Q1 2017 to 44% in Q1 2018. The conclusion is simple. Everyone who invests in a mobile app gets a reward for buying, and those who don’t will eventually lose their customers in the competition. Because your app converts visitors into buyers.
The conclusion is simple. Everyone who invests in a mobile app development gets a reward for buying, and those who don’t will eventually lose their customers in the competition. Because your app converts visitors into buyers. A study by Harris Interactive found that 85% of buyers rely on mobile devices, not computers, for a better experience. In 2017, Google said 46% of consumers wouldn’t buy branded goods if their mobile experience isn’t good.
Mobile phones have become a necessity for not losing customers. Poor mobile phone experience can lead to lower conversion rates for sellers. If the user experience is optimized to better meet the needs of modern consumers and increase conversion rates, the mobile app converts visitors into buyers.
E-commerce application features:
Having understood the value of writing an e-commerce application, it is now important to understand the various basic or advanced features that can be developed.
Default features: The mobile app establishes a connection between your store and your customers. In fact, the latter has the opportunity to easily communicate with you and improve your business through your feedback. Among these features, you can order and pay through the app, or even send a package to a specific address. Similarly, each application must convey information about user data, whys and purposes. You can also implement basic features such as a search bar, shopping cart, product catalog, or user login.
Additional features: In addition to the basic features, you can add additional options based on your application and needs, such as push notifications, including how to post information in the form of notifications that notify users immediately. Use the “Favorites” option to save your favorites to the list or select the “Location” option to quickly and easily find nearby stores.
How much does it cost to build an e-commerce mobile app?
Before you start developing your mobile app, you need to hire a developer & define your budget and estimate the cost of building your app. To do this, several parameters must be considered in order to reach a reasonable estimate. It depends on the complexity, features, support you need, etc. But the price of mobile apps doesn’t stop at the development stage. Other costs are expected.
Many parameters affect the price: Mobile application development costs are affected by many variables. In order for the developer to understand the requirements precisely and avoid unpleasant surprises, they should be included in the specification of the application.
The criteria that affect development costs are Developer: You can use a professional web agent or expert in the field. Prices vary by provider depending on the services offered, the market reputation, and the performance of each provider.
Project Complexity: Applications with many features and multiple screens take longer to deploy because they are more complex to implement than simple applications.
Additional charges: App promotion or maintenance is considered a supplemental fee. It is the basis to keep the application running.
Platform: Whether iOS or Android applications, each platform works differently, so the price is reasonable. Therefore, you need to choose a platform that will satisfy your target audience. If you choose to develop your application on multiple platforms, the price will be higher. For example, native applications are more expensive than web or hybrid applications.
Features: Mobile app development costs depend on the interface and built-in features. The higher the quantity, the higher the price. Each feature requires some development time. If something seems easy to create, other aspects require more energy, more time, and so on.
Wide price range: The price range depends on the type of android application. The average price for a simple application is between $10,000 and $15,000. For more complex applications, prices range from $15,000 to $30,000.
In very complex applications, development time can reach tens of months and the cost of development increases from $30,000 to more than $100,000.
The more complex the application, the longer it takes to deploy the application and the higher the cost. Regardless of the type of application you use, you should carefully choose the features of your Andriod application from the beginning to facilitate the work of the developer and best meet the needs of you and your customers.
Related Blog: How much does it cost to develop a mobile app?
E-Commerce App: Create a Store for Your Store: Mobile application development is a key step in e-commerce development. To gain an edge over the competition and optimize sales, online stores tend to provide the best user experience. Mobile apps not only develop marketing strategies but also improve business image and retain customers.E-commerce solutions are a source of income. The e-commerce mobile app is an excellent loyalty tool that can drive more purchases while dramatically improving the customer experience.
Such purchases, optimized through mobile devices, can increase sales, especially if you know that you have purchased 12 million French on mobile devices (2018 data from FEVAD). To do this, it is necessary to take into account the design and features of easy-to-navigate, ergonomic application creation, and provide users with a more dynamic and enjoyable experience.
In addition, according to the Clutch survey, consumers use e-commerce applications to receive exclusive offers, buy at any time, compare products and prices, and avoid going to stores. Want to get the edge over your competitors and attain all the benefits mentioned above? Contact us today and let us build a powerful e-commerce mobile app for you.